如鱼得水刘建龙：场景革命到标准制定，揭秘深睡产业布局

Deep Sleep Master 2: Revolutionizing Bedroom Environment for Better Sleep Deep Sleep Master 2: Revolutionizing Bedroom Environment for Better Sleep

In the era of the "sleep economy," consumers' focus on sleep quality has expanded from single bedding to the entire bedroom environment. On March 19th, YuYuDeShui launched the "Deep Sleep Master 2" bedroom deep sleep environment integration solution in Hangzhou. With the "Extreme Night No Light Leak" system at its core, this solution addresses the issues of light and noise interference that困扰 300 million people. At the launch event, YouJuShiJie had the opportunity to engage in a deep conversation with Liu Jianlong, the Marketing Vice President of YuYuDeShui, discussing the strategic logic and industry insights behind this super hit product.

YuYuDeShui Senior Vice President of High-end Curtain Marketing, Liu Jianlong

——Interview Transcript——

Break Out of Involution, Return to the User's Origin

Quotable Quote: "Only when the product meets the user's needs can you win the user's trust and give them a reason to choose you."

【YouJuShiJie】Hello, Mr. Liu. In recent years, YuYuDeShui has maintained a high pace of product innovation, from Scenario Revolution 1.0 to 3.0, and has gradually completed the upgrade of products and strategies. What specific results have been achieved in this exploration and practice? Have these results fully verified the original strategic judgment?

【Mr. Liu】: This question actually touches on the core of our strategic thinking over the past few years. First of all, I want to say that the pace of product innovation at YuYuDeShui over the past two years has indeed been very fast, from Scenario Revolution 1.0 to 2.0, and then to today's 3.0, we have been making efforts in product development. But the efforts behind it are rooted in our deep insight into the development of the entire industry in the future.

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