AI助眠新体验：京东联手慕斯推“智能哄睡师”

JD.com Announces 'Intelligent Sleep Guide' Series for World Sleep Day JD.com Announces 'Intelligent Sleep Guide' Series for World Sleep Day

On March 21, World Sleep Day, JD.com has joined forces with over 20 leading brands such as Muses, Xilimain, Guojia, Zhuihuashi, Shufude, Shuda, 8H, PomoBama, Lezhishang, Midea, and Tongshijie to introduce the "Intelligent Sleep Guide" series. These new products are designed to integrate with JD's self-developed JoyInside large model and aim to provide a full-cycle smart sleep solution for consumers covering pre-sleep, during sleep, and post-sleep. The new products are currently under development and will be available for pre-sale on JD.com starting in April.

The "Intelligent Sleep Guide" series focuses on the integration of JD's free-to-partners JoyInside intelligent large model. This technology revolutionizes traditional smart products such as beds and sofas, turning them into personalized "private AI sleep guides" that can not only understand commands but also discern users' sleep needs.

After integrating JoyInside, these products gain deep understanding and proactive service capabilities. For example, if a user struggles to fall asleep due to work stress, simply expressing the need for relaxation, the "private AI sleep guide" can automatically understand the user's requirement and initiate a series of sleep-assist steps: gently massaging the mattress, adjusting the angle to the most comfortable sleeping position, playing soothing white noise, and dimming the bedroom lights. The entire process requires no manual operation, ensuring a truly intelligent, thoughtful, and comfortable sleep environment.

In terms of brand collaboration, JD.com is working with over 20 brands including Muses, Xilimain, Shufude, Shuda, 8H, PomoBama, Guojia, Zhuihuashi, Lezhishang, Midea, and Tongshijie to develop and create the "Intelligent Sleep Guide" series. Nearly 30 new products with JoyInside integration are currently being developed and are set to go on pre-sale on JD.com from April to May.

Consumers can now open the JD.com app and search for "Intelligent Sleep Festival" to pre-order the new products. Pre-ordered customers can enjoy exclusive benefits such as priority purchase, cashback, priority shipping, product experience, and a "100-day free trial sleep" offer. Additionally, JD.com, in collaboration with brands, has prepared a special 50 million yuan "Intelligent Sleep Old Customer Exclusive Subsidy" for users with over 5 years of loyalty, with the potential to save up to 1000 yuan on furniture renewal purchases.

JD.com has also launched the "Intelligent Sleep Festival" online to coincide with World Sleep Day. From now until March 22, the JD.com online hall offers a range of promotions including "1 yuan smart furniture" flash sales, multiple subsidies, and discounts over 50%. The festival includes top smart products from brands like Muses, Xilimain, Zhuihuashi, Guojia, Quanyou, Mengbailu, Shuda, Yuanshiyu, and more. To access the event, simply search for "Intelligent Sleep Festival" in the JD.com app. Furthermore, to engage consumers with the charm of smart sleep products, JD.com MALLs in 17 cities across China including Beijing and Shanghai have launched "Intelligent Sleep Guide Secret" stamp collection events and "Most People Wearing Eye Masks" Guinness World Records™ challenge, raising awareness about sleep health in a fun and interactive way.

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