HC28 maison亮相家具展，生活场景演绎新风尚

HC28 Maison: Redefining the Role of Furniture in Spaces

  In the era where the home industry is extending towards customization and integrated services, how furniture brands redefine their role in spaces has become a new industry topic. On March 18, 2026, the 57th China (Guangzhou) International Furniture Fair opened at the Canton Fair Complex in Pazhou, Guangzhou. HC28 maison participated with the theme "Life as a Scene," showcasing a comprehensive system of thoughts and practices on "space-scene-life style" within a complete architectural booth structure.

  This booth did not follow the traditional logic of "product display" in furniture exhibitions, but rather expressed a holistic view of "home." Through continuous life scenes, HC28 maison attempts to answer a more fundamental question: What kind of space does contemporary life need?

  In the eyes of HC28 maison, space is just a container for life, and life itself is composed of a series of constantly changing scenes: relaxation after coming home, gathering at the dining table, tranquility in solitude, and the establishment of daily storage and order. When space is organized in the form of scenes, the meaning of home also evolves from mere visual expression to a true life experience.

  Exhibition Space Narration: A Life Street Unfolding

  From a distance, the HC28 maison booth resembles a few groups of life streets placed within the exhibition hall. Different-sized spaces are independent yet naturally connected through pathways—there are complete enclosed "homes" and also an open HC28 Café, making the entire booth present a city fragment between residential and public life.

  The exterior facade continues the brand's consistent design expression: alternating stone interfaces and glass facades form independent yet interrelated spatial volumes inside the exhibition hall. The stone interface made of flexible cement bricks is supported by metal frames, making the originally heavy material appear more lightweight; the semi-high glass curtain wall and linen curtains form a subtle relationship between transparency and concealment, allowing the internal life scenes to be faintly visible through filtered light.

  Upon entering the booth, it feels more like a life street being presented rather than a traditional exhibition space. The entire space is organized into four complete life scenes: living room and study, bedroom and wardrobe, kitchen and dining area, and the open HC28 Café. They correspond to different states in contemporary life—reading and working, privacy and solitude, socializing and communication, and public life. There is no deliberate division between different scenes, but rather a natural transition through pathways and furniture relationships, making the space present a continuous rhythm of life.

  For example, in the integrated space of the living room and study,接待, reading, and working are placed in the same environment, reflecting the increasingly complex state of contemporary family life; in the kitchen and social space, the island-style sofa and dining table form a natural transition in life scenes—from staying to communicate to sitting down to eat.

  In HC28 maison's narrative, what is displayed is not several independent spaces, but a continuous unfolding of life scenes—like strolling in a street, people move from one life state to another.

  Underlying Logic Upgrade: From Brand Thinking to User Thinking

  If "Life as a Scene" is the theme of this booth, then what lies behind it is more importantly, the transformation of the brand's underlying logic. Li Jianwei, the founder of the brand, said during the exhibition that HC28 maison is gradually shifting from brand thinking to user thinking.

  When design starts from the brand or product, attention is often focused on the style and shape of individual furniture; however, when design starts from the real life of users, the focus shifts from the product itself to the structure of life: how people stay at home, how they communicate, how they spend solitude, and how different life states naturally transition. Activity furniture is no longer just a movable object in space, and the customization system is no longer just a storage tool; together, they constitute a more complete living organization method: what is displayed, what is hidden, what can be flexibly switched, and what needs long-term stability. Design here takes on the role of arranging life order, not just providing a sense of form. This approach is important because it no longer understands "system" as industrial standardization, but as an active response to the complexity of real life.

  Therefore, in the design of this booth, HC28 maison did not first think about "which products should be displayed," but first thought about how life unfolds in space. Furniture, materials, and spatial relationships all serve the occurrence of these life states, not just visual expression. In the eyes of HC28 maison, truly good design is not to define the style first, but to understand life first. When design starts from life itself, space will naturally form a more authentic and relaxed order.

  Business Logic Upgrade: From Single Product Retail to Integrated Solution Service

  As the underlying logic changes, the brand's business model is also changing. For a long time, the main sales model in the furniture industry has been single product retail: consumers buy a sofa, a dining table, or a set of cabinets. The product is the core of sales, and space is more dependent on consumers to complete themselves. However, with the change of living patterns, more and more users are seeking more systematic solutions. They need not just a piece of furniture, but an overall planned living space.

  Based on this trend, HC28 maison is gradually shifting from a furniture retail brand to a lifestyle brand that provides one-stop integrated solution services. Activity furniture and customization systems are planned on the same blueprint: activity furniture determines how people stay, gather, and interact, while the customization system constructs the order of space: storage, display, structure, and circulation relationships. They are not independent of each other but form a mutually supporting relationship under the same design logic. Li Jianwei describes this relationship as software and hardware: the customization system is like hardware, forming the space structure; activity furniture is like software, determining how space is used. When both are integrated at the design level, space can truly form a sustainable living system.

  In this process, Li Jianwei repeatedly emphasizes a key word—modesty. Modesty does not mean reducing design but a respect for life itself. It is reflected in the control of proportion, materials, and structure, as well as in the appropriate blank space in the space. When design does not overexpress, life itself can become the main character of the space.

  Conclusion:

  In the development of the global home industry, some mature brands have already completed the transformation from furniture manufacturers to lifestyle brands: they not only produce furniture but also establish a complete and stable product system, spatial logic, and aesthetic language, enabling the brand to participate in people's living patterns and life structure for a long time. For HC28 maison, "Life as a Scene" is not only an exhibition expression but also a long-term development direction.

  When the brand shifts its perspective from single product design to the output of overall life structure, from single product retail to space solution, a clearer goal also gradually emerges—a systematic home brand system with system capabilities: from design language, product system to spatial solution and lifestyle expression, forming a mutually supporting and continuously growing brand structure. This means that the brand no longer relies on a single product or a short-term trend, but continues to participate in the shaping of contemporary lifestyle through a stable design system and product system.

  In this sense, HC28 maison is trying to enter a longer-term brand coordinate: not just a furniture brand, but also a lifestyle brand that can participate in global residential culture discussions for a long time.

  About HC28 maison

  HC28 maison, established in 2007, focuses on panoramic design and provides one-stop integrated solution services. It integrates the high-end furniture HC28, Duohui Li, and HC28 SPACE customization system to present a complete and diverse lifestyle proposal. It also collaborates with global design forces such as Yabu Pushelberg, Marcel Wanders, Christophe Delcourt, Pearson Lloyd, Leung Chi-tian, and Kiyonori Kikutake, exploring the infinite possibilities of contemporary life.

  For more information, visit WWW.HC28MAISON.COM

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