首页即时动态 ADAM'S瓷砖馆：集合店模式革新家居审美

ADAM'S瓷砖馆：集合店模式革新家居审美

来源：家居百科时间：2026年03月13日 14:22

ADAM'S Tiles: Redefining Ceramics and Home Decor Tile as an Art Form: The Story of ADAM'S Tiles

In the eyes of many, tiles are just a mere "backdrop" in home decoration. However, to Wang Shujing, they can be a carrier of spatial emotions and the starting point of life aesthetics.

As the person in charge of ADAM'S Tiles at the ADAM'S Tiles Pavilion of the High-Tech Janjuanzhijia Superstore, Wang Shujing embodies a rare blend of qualities: he has both the solid foundation from his family's industry heritage and the aesthetic insights gained from living in Europe for many years. After returning to China in 2015, he chose not to follow the traditional path of employment but instead embarked on a more personal entrepreneurial journey based on his family's foundation.

"When I was in Europe, I found that their understanding of tiles was completely different from ours," Wang Shujing recalls. "They are more life-oriented and have a strong sense of humanity, while most people in our country still view it as an industrial product, a necessary material for decoration."

It is this difference that became the starting point for him to make changes upon his return to China.

In 2019, Wang Shujing brought his ADAM'S Tiles Pavilion to the Janjuanzhijia Superstore. ADAM'S is his English name from his early years of studying abroad, and using this name for the store is both a continuation of his personal mark and an expression of brand attitude—the tiles here are not just something to be placed on the ground, but a space language that can tell stories and carry emotions.

Unlike traditional tile stores, ADAM'S takes a collective store approach. They represent multiple domestic and international brands and also develop some unique and even fully customized products. "We will create more interesting and personalized things according to customer needs, making the home no longer monotonous but truly reflecting the owner's aesthetics and emotions," says Wang Shujing.

This approach exactly meets the aesthetic changes of the current young consumer group. In Wang Shujing's view, the post-60s and post-70s generation values brands, quality, and cost-performance, while young people are more willing to pay for "emotional value." "They don't want to look the same as others; they want their homes to have their own character," he says.

For this reason, he constantly draws inspiration from his travels—handmade ceramics from Turkey, old porcelain from Jingdezhen, and contemporary masterpieces, even AI tools, have all become the source of material for his product creation. "I will use AI to build some rough models first, then put my personal aesthetics and colors into them to match the space and create truly unique things," he explains.

The emergence of ADAM'S is, to some extent, a response to the current situation of the ceramic industry. Wang Shujing frankly admits that although the domestic ceramic industry has developed for many years, it is still in a rough and extensive stage overall. The cultural level and aesthetic awareness of practitioners are uneven, leading to the industry being labeled with "low threshold" and "no design" for a long time.

"But I think this is a time of transformation," he says. "More and more people are beginning to pay attention to design, aesthetics, and the emotional expression behind materials. What I want to do is to provide some different choices in this era."

From a tile to a space, and then to a lifestyle—ADAM'S is redefining the possibilities of ceramics in a more delicate and contemporary way. Wang Shujing's story is also a point of intersection between inheritance and innovation, aesthetics and emotions, tradition, and the future.

In the future, ADAM'S will continue to explore more diverse expression methods, making the concept of "home" no longer just about decoration but a gentle expression of self.