首页即时动态海尔印度洗衣机夺2025营销大奖

海尔印度洗衣机夺2025营销大奖

来源：家居百科时间：2026年03月06日 11:34

Haier F9 Washing Machine Wins Marketing Award in India Haier F9 Washing Machine Wins 2025 Marketing Award in India

On February 26th, the Haier F9 washing machine was honored with the "2025 Marketing Activity Award" in India. This prestigious award, presented by the authoritative media organization exchange4media, is one of the highest honors in the local marketing community.

It was a historic win for Haier, as the company was the only Chinese brand to receive this award, and the F9 washing machine was the sole product from the Indian washing machine industry to be recognized.

The significance of this award lies in its focus on the brand's marketing performance in the Indian market, celebrating those who truly understand Indian consumers, tell compelling "local stories," and drive social progress in India. Past winners have been mostly local giants or highly localized Western brands that entered India early.

This win marks a milestone for Chinese home appliance brands in their localization efforts in India, demonstrating their leading capabilities in local operations.

Haier F9 Washing Machine: A Game-Changer in the Indian Market

The Haier F9 washing machine, the only one of its kind in India with a color touch screen and one-button smart wash feature, has been a hit from the moment it was launched. Its sleek design and user-friendly interface cater to local aesthetics, with intuitive controls. Users can simply touch the screen, and the machine automatically senses the weight, material, and dirt level of the clothes, instantly matching the best washing solution. Whether it's damp clothes during the monsoon season or precious saris during festivals, the F9 washing machine can handle it all.

Haier F9 Washing Machine with Color Touch Screen

Marketing Strategies that Made a Difference

Good products need good stories to tell. Haier India has developed a marketing strategy that is both pervasive and deeply rooted in the hearts of consumers.

Online, Haier partnered with the popular Indian reality show "Bigg Boss," reaching 300 million viewers. The F9 washing machine was featured in the guests' daily lives and even became a part of the game, allowing viewers to subtly perceive the product's value in the midst of entertainment. Haier also collaborated with dozens of KOLs for product experiences and reviews, boosting product visibility on social media. In the first week of launch, the online exposure of the F9 washing machine exceeded 70 million.

Haier F9 Washing Machine Marketing Campaign

Offline, Haier transformed the sales floor into an experience center. The company upgraded its terminal image, enhancing the premium experience. The product's AI color screen dynamically demonstrated fabric recognition and efficient stain removal, allowing every customer who walked into the store to "see the technology." Haier also brought the booth into the community, conducting face-to-face interactive activities, allowing users to experience the product firsthand, creating a word-of-mouth effect among neighbors.

This combination of strategies resulted in immediate effects: the Haier F9 washing machine sold over 10,000 units in just 75 days after its launch.

Haier's Global Strategy and Localization Efforts

The breakthrough of the Haier F9 washing machine, from a good product to a good story, is the result of Haier's global strategy under the guidance of Haier Smart Home, deeply rooted in the Indian soil, and committed to localization research and marketing.

The Haier F9 washing machine not only won the trophy but also gave Chinese brands an insightful lesson on overseas expansion: only by deeply integrating technological innovation, marketing models, and local culture can a brand truly gain recognition in the global market.