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博世家电×天猫双11直播健康生活秀圆满落幕

来源：家居百科时间：2025年11月12日 11:54

Bosch Appliances 'Unlock Healthy Living Home' Series

With the growing pursuit of health and quality of life among consumers, Bosch Home Appliances and Tmall have joined forces to present a successful "Unlock Healthy Living Home" series of themed live streams during the Double 11 event. This live stream featured two special sessions on refrigeration and kitchen appliances, with industry experts from Tmall and Bosch Research & Development experts on site to discuss modern family health living scenarios, offering a warm and inspiring lifestyle sharing event. The live stream not only prepared rich exclusive gifts for the audience but also conveyed Bosch's profound insight into "What is a Healthy Home" and the original intention of product research.

Experts Take the Stage, Sharing Brand Warmth

Bosch Home Appliances' research and development experts and Tmall industry experts jointly appeared on the live stage to engage in in-depth dialogues around the theme of "Healthy Living Home". In the refrigeration and washing session on November 3rd, Bosch refrigerator research expert Yang Shu and washing and drying research expert Ye Yunxin vividly interpreted how to improve daily life quality through excellent product design from the real-life scenarios of food storage and clothing care. In the kitchen appliances session on November 6th, experts such as Zhang Jingya and Yan Yong shared in-depth insights on modern kitchen space aesthetics and healthy cooking concepts. The experts conveyed the brand's "Healthy Living Home" philosophy with professional yet warm expressions, allowing viewers to gain professional knowledge while feeling the brand's unique insights into quality of life. In addition to professional content sharing, the live stream also prepared sincere exclusive gifts: 10,000 red envelopes were dropped at key moments, and selected models were gifted with high-quality silk comforters and other premium gifts, taking the live stream to a climax. In the interactive area, users not only gained professional insights through the live stream but also felt the brand's sincerity and warmth through the considerate benefits.

Full Category Matrix Collaborative Display, Outstanding Quality Defines New Standard for Healthy Living

From refrigerators that ensure fresh ingredients, washing and drying sets that care for fabric fibers, to dishwashers that provide clean protection and oven-toaster combinations that enhance cooking experiences, Bosch Home Appliances systematically presented its full category product matrix covering core home scenarios during the live stream. The Bosch Latte White refrigerator offers meticulous temperature control and flexible storage space to provide comprehensive care for ingredients; the Bosch Modena washing and drying set, with meticulous care programs, brings new life to clothing; the Bosch V10 Pro dishwasher, with comprehensive cleaning solutions, protects family dining health; and the Bosch imported oven-toaster combination, with precise temperature control and diverse cooking modes, turns home cooking into an enjoyment. This series of presentations not only allows viewers to directly feel the quality of life improvement brought by products but also vividly interprets Bosch Home Appliances' comprehensive understanding of healthy home living, winning widespread user trust for the brand.

Outstanding Performance Witnessing Brand Strength, Excellent Experience Wins User Favor

While the full category products were showcased, the attention and user interaction within the live stream continued to rise. The two live streams reached a total of 360,000 views, with the GMV exceeding 4.3 million yuan, demonstrating strong brand influence and consumer recognition. This vividly reflects the high level of consumer认同 for the brand's philosophy and product value. From the precise preservation of refrigerators to the meticulous care of washing machines, from the clean protection of dishwashers to the cooking experience of kitchen appliances, Bosch Home Appliances has won the sincere choice of consumers with its persistence in excellent quality and profound understanding of life aesthetics. This impressive performance not only confirms the brand's solid position in the high-end appliance market but also highlights its core brand values of "Outstanding Perceived Benefit" and "Persistent Perfect Result".

The successful conclusion of the "Unlock Healthy Living Home" series live stream is not only another successful example of Bosch Home Appliances' in-depth cooperation with Tmall but also a vivid witness to the deep resonance between high-end appliance brands and consumers. Bosch Home Appliances always adheres to the brand philosophy of "Technology Achieves the Beauty of Life", transforming innovative technology into perceptible quality of life, and practicing the eternal pursuit of excellent quality in every perfect preservation of ingredients, every delicate care of clothing, and every healthy cooking. In the future, Bosch Home Appliances will continue to refine products with a craft spirit, empower life with innovative technology, and accompany more Chinese families to enjoy a persistent perfect living experience, writing a new chapter in the health home living.

Bosch Home Appliances Brand Introduction

Bosch Home Appliances, as a renowned brand under the European leading home appliance manufacturer BSH, has been known worldwide for its excellent quality and reliability. Bosch Home Appliances has always been guided by the actual needs of modern home life, achieving excellent results through innovative technology and simple yet surprising solutions, creating a relaxed and healthy home life for global consumers. Excellent product quality, exquisite craftsmanship, and classic designs that have won international awards have contributed to the high quality and sustainable development of Bosch Home Appliances' business. Its recognized quality service has earned consumer trust in the brand, further proving the brand philosophy of "Technology Achieves the Beauty of Life".

Since entering the Chinese market in 2004, Bosch Home Appliances has quickly grown into a beloved brand among consumers. Its product range covers refrigerators, washing machines, integrated kitchen appliances, and various household appliances. It has established more than 30 customer service centers across China.