首页即时动态 Natuzzi宾利联姻：奢华“驾乘居”跨界对话

Natuzzi宾利联姻：奢华“驾乘居”跨界对话

来源：家居百科时间：2025年10月27日 16:39

Natuzzi Italia & Bentley Collaborative Experience

On October 25, 2025, the Italian high-end home brand Natuzzi Italia and the British legendary luxury car brand Bentley co-presented an experiential activity themed "Gallop Aesthetics, Enjoy Elegance" at the Natuzzi Italia flagship store in Xuhui District, Shanghai. As top players in their respective fields, Natuzzi Italia and Bentley, though in different lanes, share an extreme pursuit of design, craftsmanship, and comfort. When Italian high-end lifestyle meets British luxury travel轿车, it brings not only a deep product experience journey but also a deep dialogue about lifestyle, aesthetic resonance, and value recognition.

The event was meticulously constructed by Natuzzi Italia, where invited families immersed themselves in the Italian harmonious living space. Besides experiencing the harmony of Natuzzi Italia furniture, they also felt the exceptional performance of Bentley cars. Through the integration of energy essential oil aesthetics and MOOVI lightweight electric travel equipment, it presented a luxury scene闭环 from "home" to "travel" and "mind-body therapy". All these experiences are based on the harmony of Natuzzi Italia, vividly interpreting its brand charm that goes beyond furniture and defines the overall lifestyle.

Cross-border: another extension of life scenes

The collaboration between Natuzzi Italia and Bentley is not accidental. Just like the联动 with luxury car brands such as Porsche, Aston Martin, AMG, and Bentley at the opening of the Wuxi flagship store in July this year, which shows the long-term and in-depth partnership between the brand and top-tier cars. This joint venture with Bentley is another sublimation from brand linkage to cross-border cooperation, further proving the popularity of Natuzzi Italia among Chinese high-end consumers.

The activity not only stays at the physical level of luxury experience but also extends to mind-body therapy and travel ecology. The event invited aromatherapist Ivor Huang to bring the essence experience, combining chakra colors and plant aromas to provide participants with the concept of emotional healing and inner support. MOOVI, as a Chinese high-end lightweight electric travel brand, further enriches the level of the "travel" scene, from luxury cars to personal light sports equipment, building a complete mobile life picture.

Legacy of Craftsmanship: Enjoy Elegance and Rejoice in Dignity

Natuzzi Italia, a global high-end home brand from the Puglia region of Italy, has always taken "comfort" as the core design language for 66 years. Its works are not just furniture but a "lifestyle artwork" integrating Mediterranean style and modern aesthetics. Bentley cars, with the brand creed of "to build a fast car, a good car, the most outstanding car in its class," integrate ultimate performance, exquisite craftsmanship, and noble comfort into one, becoming the ultimate dream of global luxury car owners.

With "design" as the soul, from the selection and treatment of each piece of leather to the precise positioning of every seam; from the slight adjustment of sofa curvature to ensure the best ergonomics comfort to the repeated consideration of furniture structure and visual proportions, Natuzzi Italia always integrates function and art seamlessly. For example, the newly launched Amama series at the 2025 Milan Design Week, designed by designer Andrea Steidl, inspired by "palindrome symmetry," is the flagship product for the 2025 "Rooted in Harmony, Rooted in Harmony" concept. It breaks the space constraints with the carefully crafted new resort atmosphere, conveying the wonderful境界 of "harmony coexistence".

Value Resonance: A Common Choice of High-end Consumers

As high-end brands, the Bentley owners and Natuzzi Italia users are highly consistent. They are not only buyers of products but also practitioners of lifestyle. Choosing Bentley is because of the control of the ultimate driving experience; choosing Natuzzi Italia is to extend this pursuit of ultimate aesthetics and human engineering to the living space.

"They buy not just a product, but an aesthetics that stands the test of time, a brand value recognized globally, and a lifestyle declaration that resonates with their identity." As said by Davide Angelibusi, the director of the China-Italy Chamber of Commerce, at the opening of the Natuzzi Italia Wuxi store, Natuzzi Italia and Bentley serve a group of "pursuing excellence, focusing on aesthetics, and identifying value" high-end consumers.

Natuzzi Italia has once again strengthened its brand mission through this cooperation with Bentley: the brand is not limited to the design and manufacturing of furniture, but is an innovator of high-end Italian life aesthetics. From driving experience to home life, from body movement to mind-body therapy, the brand is creating a seamless quality life experience for Chinese consumers through collaboration with high-end partners in various fields.