京东×松下联合发布V8智能马桶，引领卫浴家电化潮流

JD.com and Panasonic Partner to Drive Bathroom Electrification Trends JD.com and Panasonic Partner to Drive Bathroom Electrification Trends at KBC

On May 28th, at the 29th China International Kitchen and Bathroom Facilities Exhibition (KBC), JD.com joined hands with Panasonic to reach a strategic cooperation agreement around the trend of bathroom electrification. Through the creation of best-selling products, product iteration, joint content marketing, and integrated delivery and installation services, both companies aim to upgrade bathroom products and services, providing consumers with a more comfortable and healthy bathroom experience. At the exhibition, a new product, the Panasonic V8 Family Edition Smart Toilet, was officially launched by JD.com as a direct supplier. This toilet, featuring industry-leading "adjustable bowl distance" technology, has开创ed an era of smart toilets without bowl distance constraints. Additionally, JD.com and Panasonic have introduced an integrated delivery and installation service, providing free delivery and installation with a single visit, enabling consumers to enjoy a "today buy, tomorrow use" convenient experience.

With Generation Y becoming the main force in home improvement, their demand for bathroom renewal has been further upgraded. They expect bathroom products to have higher assembly convenience, faster product iteration, and stronger scenario fitting, similar to home appliances. JD.com, which was the first to recognize the trend of bathroom electrification, has not only completed full自营 intelligent toilet 3C certification, promoting the continuous improvement of product quality and safety, but also led the industry brand to fully adapt to the bathroom electrification era with more intelligent and considerate electrification functions, easy-to-remember electrification naming, and direct presentation of electrification parameters such as water pressure decibels and water efficiency ratings. The company has also focused on content-oriented marketing.

The strategic cooperation agreement between JD.com and Panasonic this time is aimed at accelerating product iteration and service upgrade to finely meet the new expectations of users for bathroom electrification experience. On the product side, the smart toilet cover PQTK10 jointly developed by both companies has set an industry record with sales of 1 million units. The new strategic product launched this time - the V8 Family Edition intelligent toilet, as the first intelligent toilet without bowl distance constraints in the industry, supports installation at 305/400mm bowl distances, flexibly meeting the needs of different housing types. This new product not only integrates splash prevention, odor prevention, bacteriostasis, and easy cleaning, but also has a children's cleaning mode to protect the health of the whole family; with touchless opening of the lid and seat, pump and water tank double protection, and dual 1-grade water efficiency, it makes the toilet experience more relaxed and environmentally friendly. During the new product launch period, consumers who purchase the Panasonic V8 Family Edition on JD.com can enjoy an additional 25% national subsidy, as well as free delivery, installation, and old product removal, and a 5-year warranty.

To match the diverse and personalized needs of consumers, JD.com will continue to cooperate with Panasonic to focus on the P series, X series, and Q series of intelligent toilet lids and intelligent toilets in the future, introducing more electrification new products to achieve complete coverage from basic models to full-featured intelligent toilets. During JD.com 618, the first lightweight intelligent toilet Q6 of Panasonic will also be unveiled.

To ensure consumers can achieve renewal more efficiently and conveniently, JD.com has also upgraded its service experience in conjunction with Panasonic, introducing an integrated intelligent toilet delivery and installation service covering 236 cities, which can complete delivery, old product removal, installation, and removal in one visit, and some areas can realize "today buy, tomorrow use." In addition, both companies will also launch a variety of content marketing, including omni-channel content seeding, hot event marketing, and characteristic procurement and sales live broadcasts, to strengthen consumer perception and promote the popularization of new bathroom electrification products in more Chinese households.

As JD.com 618 approaches, JD.com is not only bringing a wealth of new products and best-selling items in cooperation with brands like Panasonic but also issuing smart home storm coupons for substantial subsidies for users to replace smart products. Users can find the "Smart Home Storm Coupon" on the JD.com APP and directly access the event page to receive subsidies, sharing a relaxed and comfortable smart life experience with their families.

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