博格奇叶：罗浮宫首展，不锈钢高定新篇

BoGeQi Grand Opening: Strategy and Ambition Behind the 'Three New Discoveries'

On October 29th, BoGeQi's grand opening ceremony for the 'YiJian·LingXiu' event was held at the Luofu Palace Concept flagship store in Guangzhou. The 'Three New Discoveries' of exhibition preview, new product launch, and brand announcement were all introduced at the same time. At the event, BoGeQi's General Manager, Ye Jinsheng, interpreted the market considerations and brand ambitions behind this layout.

Why Guangzhou Luofu Palace?

Ye Jinsheng explained that Guangzhou Luofu Palace gathers high-net-worth homeowners and top designers in the bay area, which is the core position of the high-end customization industry. BoGeQi chose to concentrate on 'Three New Discoveries' here in order to complete the simultaneous launch of brand image, product matrix, and channel ecology, not to make scattered single-point exposure, but to face the core circle at one step and quickly establish a complete cognition of BoGeQi's stainless steel high-end customization, matching the current upward development business rhythm.

First to make a sample in the bay area, then to become a national category representative

At present, the popularity of the stainless steel high-end customization track is rising, but the industry concentration is not high. Regarding the path choice during the window period, Ye Jinsheng clearly stated the 'point-to-area combination' rhythm: at present, on the one hand, deeply cultivate the bay area, make the bay area into a sample market, polish the whole set of systems of products, full-case delivery, and designer collaboration; while the model in the bay area is running smoothly and the delivery system is mature, on the other hand, radiate to the whole country. The ultimate goal is to become a category representative in the stainless steel high-end customization track.

In Ye Jinsheng's view, BoGeQi's confidence lies in: stainless steel is not only kitchen and bathroom materials, but also an aesthetic carrier for high-end residential. From the manufacturing end to the brand end, BoGeQi has taken a key step in this leap.

From a grand opening ceremony's 'Three New Discoveries' to a brand's national layout, BoGeQi's rhythm is clear: first stabilize, then go far. The competition in the stainless steel high-end customization track has just begun, and the answer given by Ye Jinsheng is to win the position with a system rather than noise.

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