“1+1>2”：华为携手美的，定义空调新未来

Revolutionizing Air Conditioning: Midea's Health Technology Flagship Air Conditioners Global Launch of HarmonyOS-Enabled Midea Smart Air Conditioners

This May, the world's first HarmonyOS-enabled Midea smart air conditioner was officially launched. In September, at the HarmonyOS Smart New Product Launch Event, two major new products from Midea Air Conditioning were unveiled - the health technology flagship Midea Air Machine Pro, and the Midea All-Air Pro designed for large space air distribution.

Midea Air Conditioning has reached a new milestone. According to the latest "2026 Consumer Appliances" report released by the international authoritative market research institution Euromonitor International, Midea Air Conditioning topped the global list again in 2025. As early as 2024, with the global air conditioner sales reaching 260 million units, Midea held a 27.5% market share, which means that one out of every four air conditioners worldwide is made by Midea.

With this achievement, the questions facing Midea Air Conditioning have also changed: when sales have reached the top, what should be used to measure a high-end air conditioner?

Health Technology Flagship: Redefining the Future Form of High-End Air Conditioners

For a long time, the competition in the high-end air conditioner market has focused on energy efficiency, performance, appearance, and materials. As basic performance has gradually become standardized, users have started to put forward more complex requirements: whether the air is healthy, whether the wind feels comfortable, and whether the machine can actively perceive human needs.

The newly launched product, the Midea Air Machine Pro, first targets air health.

At the launch event, Dr. Liu Qiankun, Director of Domestic Product Development Center of Midea Home Air Conditioning Business Division, summarized the core of the Air Machine Pro in one sentence: "Air volume is the foundation; low noise is the良心. The integration of both is what we define as true fresh air." New air conditioners often fall into the competition of air volume. As the air volume increases, the air exchange efficiency also increases, but the difficulty of noise control also rises. Especially at night, in the bedroom, the truly meaningful indicator is how much effective new air can be maintained in a quiet state.

Therefore, Midea Air Conditioning first proposed the "Double 37 Standard" for new air: after the air conditioner is turned on to new air, under 37 decibels of noise, the new air volume can still reach 37 m³/h. This means that in an environment as quiet as a library, a 15-square-meter bedroom can achieve a full change of air 7 times a night.

The "Double 37" has changed the evaluation method of new air. The automotive industry has already experienced similar changes in evaluation systems - consumers will not only look at the peak power of the engine, but also look at daily fuel consumption and driving experience in real road conditions. Air conditioners are also walking towards this step.

When evaluating a product, it is no longer just about the peak parameters in the laboratory, but also about how much ability can be retained in the real usage scenario. And "Double 37" is just a part of this product.

The Midea Air Machine Pro integrates professional cooling and heating, new air, purification, sterilization, and humidity control capabilities, achieving "one machine for five machines." It can also sense the indoor air state through a CO₂ sensor and actively adjust new air in AI management mode. Tasks scattered in multiple devices such as air conditioners, new air machines, and purifiers are integrated into an air system.

Therefore, Midea Air Conditioning's "true new air, true intelligence, true all-around" ultimately all fall on the same thing: making air conditioners move from temperature control devices to active health air management.

Midea All-Air Pro, from another direction, complements the meaning of the technology flagship. Health technology is not only about air quality, but also about how people interact with the wind.

The traditional air distribution logic of air conditioners is relatively fixed and blind. Users adjust the wind speed and direction, and the machine works according to the setting. However, in real families, the needs in the same living room are often inconsistent. Some people are afraid of cold, some are afraid of heat, some sit on the sofa for a long time, and some move around constantly.

Midea All-Air Pro joins AI human sensing intelligent control, which adjusts the air distribution according to the human position and activity state. When wind is needed, the wind moves with the person, and when it is not desired to be directly blown, the wind avoids the person. In order to improve the recognition ability, Midea Air Conditioning has invested 3 million yuan to build an active radar microwave dark room and has carried out more than 1000 repeated tests.

After recognizing the human, the wind still needs to be delivered comfortably. Midea All-Air Pro expands the space coverage through larger air outlets and double-side wall air distribution, forming a sky curtain wind during cooling and carpet wind during heating. The forest仿生格栅 further softens the airflow, balancing between coverage efficiency and comfortable wind feeling.

The two products thus form a clear division of labor. Midea Air Machine Pro is good at reading air, and Midea All-Air Pro is good at reading people and space. One manages air health, and one solves the problem of comfortable health in large spaces. This corresponds to the sentence at the HarmonyOS Smart New Product Launch Event: "Let every bedroom have a peaceful night; let every living room have a comfortable gathering."

From the launch of the first HarmonyOS-enabled Midea smart air conditioner in May this year to the simultaneous appearance at this HarmonyOS Smart New Product Launch Event, the cooperation between Midea and HarmonyOS is deepening. The ability of Midea Air Conditioning and HarmonyOS to sense, interact, and integrate the whole-scene ecosystem has also extended the competition of high-end air conditioners from single-machine parameters to intelligent experience.

The Foundation Behind the Health Technology Flagship

For the health flagship to become a long-term positioning, it is not dependent on a single hit product, but on whether this system can continuously turn new user needs into products.

At present, Midea Air Conditioning has formed a relatively clear product matrix: Midea AI Air Machine is aimed at high-end health air management, All-Air focuses on performance and large space air distribution, No-Wind solves the problem of direct cold wind, and Cool-Saving focuses on mass energy-saving needs.

Each product line solves a more detailed problem. This kind of segmentation requires stronger supply chain capabilities.

"Double 37" is just an example. It seems to have only two indicators of noise and air volume, but in terms of engineering, it needs to handle the balance between air ducts, fans, vibration, and control algorithms. How to suppress the noise after the air volume goes up, and how to maintain the air exchange efficiency at low noise operation, are not things that can be solved by adding a component.

The long-term value of Midea Air Conditioning in core components is also reflected here. Among them, Midea芝 is one of the most important underlying capabilities. According to industrial online data, the global market share of Midea芝 home air conditioner compressor continued to maintain the first in 2025; Midea Industrial Technology's self-developed chip shipments exceeded 46 million in 2025, of which more than 80% were used in air conditioners, refrigerators, washing machines, and other products.

Quality is another threshold. Midea Air Conditioning has conducted high-temperature environmental tests in Turpan for 8 consecutive years; products that have participated in polar research with the "Xuelong" have experienced complex environments such as temperature difference, salt fog, and ship vibration, with a cumulative operation time of 15,000 hours and zero failure for three years.

Air conditioners are typical durable consumer goods. New functions can attract consumers to make their first purchase, but the stable operation for several years truly forms a reputation. This is the part that is hardest for leading brands to replicate.

From Sales Leader to Customer and Bedroom Air Conditioner of Choice: Starting a New Race on the Health Track

If global sales topping is an important foundation for competing for high-end mindshare, then continuously strengthening the capabilities of overseas product adaptation, channels, installation, and after-sales service is the core of Midea Air Conditioning's participation in global competition. In 2025, Midea Group's overseas revenue reached 195.9 billion yuan, an increase of 16%; localized self-operated business has covered more than 50 countries in the world, and established 29 overseas research and development centers and 43 main manufacturing bases.

This summer, Europe experienced a continuous heatwave, and Midea Air Conditioning experienced queuing and buying in many countries in Europe. In Germany, France, the UK, the Netherlands, and other countries, the channels were sold out. Chinese quality has completed global breakthrough. The hot sales behind this are the strengthening of localization capabilities. The installation cost of fixed-type split air conditioners in Europe is high, and the external wall construction requires the permission of the owner, so Midea has launched the mobile split air conditioner PortaSplit that does not require professional installation and does not require external wall drilling, turning the entry threshold into a product opportunity.

Currently, Midea Air Conditioning and HarmonyOS cooperative products have entered more than 3,000 core stores nationwide. This autumn, Midea Air Conditioning has joined the rights and interests such as free dismantling, 10-year warranty for some models, and all-inclusive pricing.

The topic that Midea Air Conditioning is facing has changed from how to get first to how to become the first choice of high-end air conditioners. Sales first is a set of data, and high-end first choice means that when consumers seriously consider a more healthy, more comfortable, and more intelligent air conditioner, Midea Air Conditioning becomes an indispensable choice. This is a more difficult position to compete for after first.

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