首页即时动态宜家杭州新财年计划：三天焕新厨房服务首推

宜家杭州新财年计划：三天焕新厨房服务首推

来源：家居百科时间：2026年09月24日 12:22

Home Renovation Trends in China: IKEA's Focus on Living Space Optimization

As urban family housing shifts from incremental purchase to stock optimization, partial renewal and light renovation have become new trends in home consumption. On September 22, IKEA Hangzhou released its FY27 financial year plan, with the foreign home enterprise focusing more on the quality improvement of existing residential properties to adapt to Zhejiang families' current living consumption changes.

Massive full-house renovation models are cooling down, and many residents prefer to optimize and upgrade their existing housing. However, space limitations, complex needs, a wide range of choices, and繁琐的改造流程 are the real challenges faced by ordinary families. Li Juan, General Manager of IKEA Hangzhou, said at the launch: “Home is not an unchanging space; it should grow with family members, hobbies, and lifestyle. IKEA hopes to start from consumers' real lives, use more flexible and easy-to-implement home solutions to make every change easier and to help more people live better in their current homes.”

Journalists learned that IKEA Hangzhou has implemented multiple initiatives for the existing housing renovation market. In the kitchen renovation section, a one-stop "Three-Day Kitchen Renewal" service was launched, integrating planning, design, products, and installation processes to lower the threshold for ordinary families. The mall has also renewed 14 kitchen showrooms and 1 kitchen design center, showcasing kitchen renovation references for different types of homes. Unlike traditional full-house customization, the company is promoting a modular approach, allowing for personalized adjustments of wardrobes, bookshelves, and storage areas by freely pairing internal components, without changing the existing space of the house, thus balancing flexibility and cost.

As an international home brand, IKEA also iterates physical products in combination with Zhejiang's living life scenarios. This financial year, new products such as electric sofas and glass display cabinets were launched, each designed around daily scenarios such as living room leisure, collection storage, and clothing organization, fitting Zhejiang's diverse family house types.

The industry believes that in the era of existing housing, competition in the home industry is no longer just about selling furniture products but also testing the understanding of local residents' lifestyles. Foreign home brands that want to sustain their domestic market presence need to pay attention to the real living pain points of Chinese families and provide solutions that are more in line with local reality. It is reported that IKEA Hangzhou will continue to focus on local consumer characteristics this financial year, around the optimization of existing residential properties, to provide actionable home products and services and participate in the process of improving the living quality of city residents.