首页即时动态日丰管道：销量领先，家装管道走进千家万户

日丰管道：销量领先，家装管道走进千家万户

来源：家居百科时间：2026年08月21日 17:48

Transforming the Definition of a "Good Home": The Journey of Rongfeng

“Good house” is an evolving concept. As people's pursuit shifts from "having a place to live" to "living in comfort," the focus extends from area and design to the details hidden within the walls that profoundly affect long-term living experience. A pipe hidden in the wall is becoming a new perspective for thousands of families to re-examine their "ideal home."

As the number one brand in the national pipeline home improvement market, Rongfeng has taken the lead in responding to the trend of upgrading in residential consumption, launching a brand upgrade campaign. Facing the limitations of traditional building material brands that focus on channels and not enough on brand recognition, Rongfeng has actively taken on the responsibility and担当 of a domestic manufacturing brand. Through subway exhibitions, brand co-creation, and brand ambassador announcements, it has joined forces with national actor Wang Yang and several leading home brands to amplify the core strengths of Chinese manufacturing. The related topics have been covered by many leading media, bringing the previously low-profile home improvement pipes into the public eye and allowing more consumers to perceive Rongfeng's accumulated brand strength, further converting existing market advantages into consumer mental assets.

Brand Evolution: A Comprehensive Value Communication Around "Home"

"How to choose a brand without falling into a trap" is a major problem that plagues many families during home improvement. An Amazon study found that 63% of装修 respondents value home improvement brands, but often have no specific preference at the beginning. Especially for home improvement pipes, as the central part of frequent water use at home, their brand recognition has long lagged behind visible categories such as appliances and bathrooms. However, at the same time, pipes are the foundation of water safety in the whole house. A burst pipe or leakage can not only cause losses to walls, floors, and furniture but may also affect neighbors. Public cases show that due to the burst of old pipes, a single household's property loss can reach 100,000 yuan.

To make good products more visible and strengthen the safety底线 of home life, Rongfeng, combining the "low-key" characteristics of home improvement pipes, officially announced the same "low-key" strength actor Wang Yang as the brand ambassador. With decades of experience, Wang Yang has always been known for his stable and reliable image, long-termism, and professionalism. From perfecting his acting skills in drama and film to making outstanding roles, Wang Yang's years of acting career is consistent with Rongfeng's commitment to high-quality craftsmanship and deepening home improvement products. In 2026, Euromonitor International certified that Rongfeng has continued to be the number one in the national pipeline home improvement market, with annual sales of over 2.3 billion meters of pipes and serving over 30 million households. Wang Yang's addition also allows Rongfeng's commitment to professionalism, quality, and long-termism to be more vividly expressed.

In the brand TVC, Rongfeng turns the hidden pipe hazards into consumer-perceptible living risks through various family life scenes: a single leakage may disrupt not only the walls and floors but also the daily life of a family.

With Wang Yang's stable and reliable public image, Rongfeng hopes to make more consumers aware that the quality of an ideal home is not only about visible design and configuration but also about invisible hidden safety.

While the brand ambassador focused public attention on Rongfeng, Rongfeng did not continue the traditional way of talking about brands and products. Instead, it chose a more life贴近 and internet-savvy storytelling approach to communicate with the new generation of consumers.

In Guangzhou subway, a themed exhibition named "Bad Pipe Tragedy Scene" became a hit, with humorous yet poignant slogans like "The plug cried, the pipe caused it" and "The living room had a downpour." This "complaint meeting" full of home improvement regrets successfully awakened the public's attention to hidden engineering risks and made consumers realize that a small pipe is actually a key link in protecting the ideal home.

A pipe carries not only the daily water use of a family but also the缩影 of China's manufacturing industry from "manufacturing" to "quality manufacturing." Rongfeng, together with leading brands in various fields of Chinese manufacturing such as Stone Technology, Mursi DeRUCCI, Galanz, Zhizhu, and Changhong TV, jointly initiated a "Make Home Better" life proposal. The invisible home improvement pipes resonate with tangible home appliances and furniture, from safe water use, whole-house cleaning, movie watching, and sleep to relaxation and healing, a series of life scenarios integrate home improvement pipes into the diet and living of a "beautiful home." Rongfeng thereby seamlessly integrates the value of Chinese quality manufacturing into consumers' daily life, completing the transformation from a functional product to a life partner.

From awakening the public's attention to hidden engineering through subway exhibitions to collaborating with domestic leading brands for cross-border joint branding, outlining the picture of a "beautiful home," and joining hands with brand ambassadors to convey the value proposition of long-termism, Rongfeng has achieved billion-level exposure and sparked widespread social media discussions through a series of brand communication activities, pushing home improvement pipes from a niche assembly material to a living issue closely related to the living safety, quality of life, and long-term peace of mind of thousands of households. This accumulation of cognition has also gradually settled into brand value: In 2026, Rongfeng was listed for the first time in the "China's 500 Most Valuable Brands" list with a brand value of 591.65 billion yuan, becoming the only brand selected in the pipeline industry.

The Confidence to Lead: Thirty Years of Deepening, Brand Evolution in Tandem with the Times

Brand communication brings attention, but long-term trust still needs to return to the product and service itself. Having深耕 the industry for thirty years, Rongfeng has responded to consumers' expectations for high-quality living environments with continuous accumulation.

Therefore, facing the wave of quality consumption upgrade, consumers' expectations have long exceeded basic functions such as anti-leakage and anti-explosion. They extend to higher dimensions such as health antibacterial, system stability, and brand trust. Rongfeng has launched innovative products such as five-layer explosion-proof antibacterial pipes and one-pipe-through pipeline systems, meeting the strict requirements of complex waterways in high-rise buildings and villas with a product antibacterial rate of up to 99.9% and "0 melting" technology.

Leaving the factory is just the beginning for home improvement pipes. Rongfeng knows that the real test is the full chain of capabilities from research and development, manufacturing, installation, delivery, to after-sales service. Every link determines the ultimate user experience. Rongfeng currently has more than 1000 domestic and foreign patents, business covering more than 110 countries and regions, and has launched "Rongfeng Safety Guardian" free acceptance and "50-year double quality guarantee" service systems, integrating research and development, technology, and service throughout the product lifecycle.

As high-quality living enters a new stage, Rongfeng's brand upgrade is essentially a brand evolution in sync with Chinese family lifestyles. What it does is not just to make a leading brand known to more people, but to lead the entire industry to respond to consumers' yearning for a safer, healthier, and more livable life.