国达陶瓷新媒体培训华中站落幕
Guoda Ceramics Training Empowers Sales Teams and Digital Marketing Guoda Ceramics Teams Deepen Training in Shandong and Henan to Boost Sales
In mid-July, the empowerment team from Guoda Ceramics headquarters visited Heze, Shandong and Luoyang, Henan, to systematically deliver terminal sales systems and全域 (quanyu) new media operation methodologies, providing comprehensive support to stores to help them achieve significant performance improvements.


Decoding the Secrets of Sales and Reshaping the Sales Force
During the training, Associate Dean and Chief Lecturer of Guoda Ceramics Business College, Amy, thoroughly analyzed the core content of Sales Techniques and Customer Maintenance. The course closely aligns with the consumption needs of the home improvement market, meticulously sorting out communication techniques and closing strategies throughout the sales process. It helps trainees establish a professional "consultative" service mindset, fundamentally enhancing their confidence in closing deals and the quality of service.


Mastering Product Selling Points and Mastering Quanyu Traffic
The marketing department's professional lecturers conducted systematic teaching on the two major sections of 2026 Douyin Live Fine Operation Strategy and Product Introduction and Douyin Video Channel Practical Operation Strategy. They deeply explained the differentiated advantages of the core exterior wall products, enabling sales experts to accurately grasp the logic and methods of product recommendation. At the same time, they provide feasible execution plans for key aspects such as account positioning, content planning, and traffic conversion, helping trainees fully master the theoretical logic and practical framework of video channel and live operation.


Real Scene实战 Practice Drills and Refining Operational Skills
To ensure the effectiveness of the training, this training included a real scene practice session. Trainees gathered in the exterior wall scene display area and conducted full-process simulated live streaming and short video creation under the one-on-one guidance of headquarters lecturers. From overcoming camera fear to mastering the "Golden Three Seconds" rule, from stiff recitation to natural interaction, sales experts quickly absorbed the learned skills in practice, and comprehensively improved their practical operation capabilities in new media.


This training is an important measure for Guoda Ceramics to deepen the headquarter empowerment system. In the future, as one of the top ten ceramic brands and the leading brand in exterior wall tiles, Guoda Ceramics will continue to provide mature marketing tools, operation models, and management experience through regular training support. It will continuously empower partners across the country, helping terminal stores to accurately acquire customers and achieve efficient transactions.
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