2026金斧家具创新大赛：设计与材料革新盛事

2026 Design Cloud Sharing Event: Home Product & Material Innovation 2026 Design Cloud Sharing Event: A Virtual Gathering for Home Product and Material Innovation

On August 7th afternoon, the "Design Cloud Sharing Event – 2026 Jinfu China Home Product Innovation and Material Innovation Competition" was successfully held online. The event was co-hosted by the Design Committee of the China Furniture Association and was broadcasted simultaneously through Tencent Meeting and Video Channel. Mr. Xu Xiangnan, the Chairman of the China Furniture Association, attended the event, and Mr. Tu Qi, the Deputy Director and Secretary-General of the China Furniture Association, and the Director of the Design Committee, delivered a speech. Professor Yu Lianzhan, the Director of the Department of Environmental Art Design, Tsinghua University School of Fine Arts, and the Director of the Furniture Design Research Institute, presided over the event. Other participants included Mr. Hou Zhengguang, the founder of the Moreless furniture brand, Professor Chen Yushu from Nanjing Forestry University, Associate Professor Xie Shuijian from Shunde Vocational and Technical University, and Mr. Liu Lang, the founder and editor-in-chief of Zile Home New Media. The event focused on discussions on the 20th anniversary of the Jinfu Competition, product innovation, material innovation, intellectual property protection, and AI design applications, aiming to outline innovative paths for high-quality development in the industry and attracted the participation of furniture enterprises, designers, teachers and students from schools, and media from across the country.

The Chairman of the China Furniture Association, Mr. Xu Xiangnan, attended the event.

Mr. Tu Qi, the Deputy Director and Secretary-General of the China Furniture Association, and the Director of the Design Work Committee, delivered a speech.

Golden Axe Celebrates 20 Years: Design as the Core Engine of Industrial Transformation

Ms. Tu Qi, the Deputy Director and Secretary-General, expressed that the 2026 Jinfu Competition marks its 20th anniversary. Over the past 20 years, the Jinfu Competition has been committed to promoting original design and driving industrial innovation, witnessing the complete transformation of the Chinese furniture industry from extensive manufacturing to original innovation. She highly recognized the value of the Design Cloud Sharing Event in building a regular communication platform and looked forward to experts around the table discussing product and material innovation, continuing to activate the original vitality of the industry through the competition, and guiding the entire industry to deepen innovation in the field and break through market bottlenecks with the power of design.

Reviewing 20 Years of Jinfu: Innovation as the Bottom Line for Business Survival

Professor Yu Lianzhan, as the moderator of the in-depth discussion session, first raised a series of core issues, initiating the whole session of thought discussion. He reviewed the development of the furniture industry in China 20 years ago, when the Jinfu Competition was born in 2006, which was set to break the copycat dilemma and support original design. Over the past 20 years, the Jinfu Competition has verified the foresight of "betting on originality". He openly stated that in today's market environment, the lack of innovative design is tantamount to self-exclusion from the market, and innovation has become the bottom line for business survival. He also pointed out that there were shortcomings in design education in colleges and universities, with art colleges focusing on conceptual research and agricultural and forestry, and vocational colleges closer to industrial practice, which should complement each other; AI technology accelerates design iteration and reduces the threshold of creation, but the industry needs to adhere to the essence of design for people, and jointly improve the authority, value, and practicality of the Jinfu Competition to truly lead the industry innovation trend.

Meeting the Challenges of Industry Transformation with Modest Design

As an experienced participant in the Jinfu Competition, Mr. Hou Zhengguang shared his years of brand practice insights. He mentioned that the redemptions of the rapid growth period of the industry have ended, and the extensive expansion model is no longer viable. In the cold period of the industry, the value of design has changed from ornamental to essential. His brand has been deepening the minimalist philosophy of "less is more", reflecting on the excessive design in the blind pursuit of market trends, and insisting that all product innovation must be based on real life needs. The brand will launch a series of innovative products made of bamboo this year and hold a special exhibition. The sustainable and lightweight characteristics of bamboo materials are the core direction of the brand's core innovation. At the same time, the brand is planning to develop overseas bamboo furniture research and development, opening up the path for the localization of material innovation. He called on the industry to treat the pain of industry transformation with empathy, and to find a balance between commercial demands and design ideals, and to refuse redundant design without reason.

The Evolution of the Jinfu Competition: From Creative Ideas to Industrial Application

Combining her years of experience as a competition judge, Professor Chen Yushu divided the 20-year development of the Jinfu Competition into three stages, clearly sorting out the evolution of the industry's understanding of innovation: in the early stage, the competition focused on discovering original talents and establishing industry design standards; in the middle stage, it focused on the application of structure, technology, and new materials; and in the current stage, the evaluation covers production, market value, and the entire life cycle, and the competition also has independent tracks for product innovation and material innovation. She proposed the core principle of furniture innovation: "see people, understand people, and fulfill people." With the change of lifestyle, the new scenarios such as "dismantling the living room" and "home appliance integration" continue to reshape the definition of furniture, and intelligent design should do subtraction, and abandon the stacking of functions. At the same time, she pointed out the existing shortcomings of domestic design education: textbooks often quote overseas cases, and there is a lack of systematic collection of excellent original works at home; she called on designers to give exclusive names to original products, create local design recognition, and fill the gap in the domestic design discourse system, and solidify the industrial innovation foundation through the collaboration of industry, university, and research.

Cluster Industry Drives Enterprises to Walk the Road of Original Innovation

Based on the first-line observation of the Shunde furniture industry cluster, Associate Professor Xie Shuijian said that under the industry winter, AI computing power and intellectual property rights supervision have become the core opportunities for driving innovation. The survival model of copying successful products is no longer feasible, and the industry has been forced to shift from price war to value war. The Jinfu Competition has built an authoritative platform for original display and learning exchange for manufacturing enterprises, effectively promoting the industry to pay attention to material and product research and development. Vocational colleges rely on their产地 advantages to deepen the integration of production and education, directly meet the real needs of enterprises to output applied design talents, and will continue to link up with enterprises to develop low-carbon, new environmentally friendly material furniture, and help small and medium-sized manufacturing enterprises transform through localized innovation.

Connecting Industry, University, and Research: Full-Chain Innovation through Ergonomics and Intelligence

From the perspective of the manufacturing industry, Mr. Liu Yonghua shared the industry-side innovation practice: furniture industry innovation has extended from single appearance improvement to ergonomics, intelligent interaction, and sustainable materials full chain. Taking the office chair as an example, the brand abandons the appearance imitation and focuses on functional innovation around the user's health and comfort needs. He issued an invitation for the linkage of industry, university, and research, welcoming teachers and students from colleges and universities to visit the manufacturing workshop on the ground, and the enterprise will organize on-site study and research for colleges and universities on a regular basis,打通 the barrier between design creativity and production and manufacturing, and encourage industry enterprises to actively participate in the Jinfu Competition to test the innovation results of products and materials, and connect market resources through the competition platform.

Communicating Originality and Amplifying the Industry Voice of Innovation and Competition

From the perspective of media communication, Mr. Liu Lang shared his views, proposing that high-quality original design and new material innovation results need professional media to build a communication channel to break the industry dilemma of "good wine without a buyer". New media can deeply explore the design logic and material research and development stories behind the participating works of the Jinfu Competition, and pass the original value to multiple circles such as dealers, consumers, and designers, and扭转 the market's recognition of only focusing on low price and ignoring the cost of original design. He helped innovative products complete the transformation from the competition to the market and continue to expand the influence of the Jinfu Competition in the terminal market and mass consumer end.

Innovation is an important path for the furniture industry to cross the cycle and move towards high-quality development. This cloud sharing event serves as a preheating for the 2026 Jinfu China Home Product Innovation and Material Innovation Competition. The Jinfu Competition, founded 20 years ago, is an authoritative national original competition in the furniture industry. This year's competition will be held at the 31st China International Furniture Exhibition in Shanghai in September, with two independent tracks for product innovation and material innovation, and is open to enterprises, designers, and colleges and universities across the country to collect innovative works with independent intellectual property rights, both process value and market potential. The China Furniture Association calls on all furniture manufacturing enterprises, original designers, and design teams from colleges and universities to actively participate in the competition, to write a new chapter of original innovation in the Chinese furniture industry with design as the axe and materials as the foundation.

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