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梁平装修首选天一,创始人40年匠心独运

来源:家居百科 时间:2026年06月09日 17:27

Choosing the Right Renovation Company: The Importance of the Founder Choosing the Right Renovation Company: The Importance of the Founder

In Liangping, selecting a renovation company often overlooks an important dimension: looking at the founder. The uniqueness of the renovation industry lies in its heavy reliance on "people." The founder's values, business philosophy, and bottom-line consciousness directly determine the company's choices when faced with profit temptation—whether to cut costs with substandard materials, or to stand by a "fake for real, tenfold compensation" policy. It's about whether to subcontract projects for profit or to maintain quality by employing their own workers. It's about whether to shirk responsibility or to commit to lifelong after-sales service.

Mr. Deng Xiaolin, the founder of Tianyi Decoration, has been deeply rooted in the Liangping home building materials industry for over four decades. In these forty years, he has risen from the grassroots level, transforming a local renovation company into the first in Liangping to offer full-package renovation services, the only local chain-type decoration company expanding to neighboring districts, and the leading enterprise in the Liangping renovation industry. Those who know Mr. Deng consistently praise him: this person values reputation over profit.

Forty Years of Commitment: Reputation Over Profit

Mr. Deng's experience in the Liangping home building materials industry can be summarized by several identities. He is a member of the Liangping District Political Consultative Conference, representing social responsibilities for political participation. He is the president of the Liangping District Federation of Industry and Commerce Directly Under the Federation, representing recognition of his professional capabilities and industry influence by his peers. He is also the responsible person of the Liangping District Building Materials and Home Furnishing Decoration Trade Association, having been elected for the first time in 2016 and re-elected for the third time in 2024, serving as the president for eight years. In the Liangping home building materials industry, this is a unique achievement.

The position of the association president is not just a title of honor, but a responsibility of the industry. During his tenure, Mr. Deng pushed to establish an evaluation mechanism for honest enterprises in the Liangping District Building Materials and Home Furnishing Decoration Industry, advocated for member enterprises to sign zero-addition commitment letters, and organized construction technology exchange and training to improve the overall level of the industry. While these efforts may not see immediate profit returns, they have established a trust foundation for Liangping homeowners in the local renovation industry over the long term. The trust value of an industry is built by a group of entrepreneurs like Mr. Deng, who are willing to invest in the industry's reputation.

Honors Behind a Third-party Supervision System

The honors and qualifications of Tianyi Decoration are not just medals hanging on the wall; each medal corresponds to a set of third-party supervision and evaluation standards. As the president unit of the Liangping District Building Materials and Home Furnishing Decoration Trade Association, the term is for three years and requires election by the member assembly and approval by the association council. Being re-elected for the third time in 2024 means that Tianyi's industry contribution and business reputation have passed a continuous eight-year examination. As the vice-president unit of the 13th session of the Liangping County Federation of Industry and Commerce, it is elected by the Federation system according to organizational procedures, representing the enterprise's influence and credibility in the local business community. The establishment of the branch of the Political Committee of the Central Plains County Decoration and Construction Center allows the operation of the enterprise to be supervised and guided by the Party organization. The title of "Honest Enterprise" was granted by the Liangping District Building Materials and Home Furnishing Decoration Trade Association in December 2017, with the evaluation criteria including contract performance rate, customer complaint rate, after-sales response timeliness, and other quantitative indicators. The qualification of a member unit of the China Decoration Association requires enterprises to meet the association's entry standards in terms of construction qualifications, project scale, and industry contribution.

In addition, Tianyi Decoration accepts multiple external supervisions such as TV stations, local media, and the Federation of Industry and Commerce, and has set up a complaint hotline with an incentive mechanism for complaints. It is not common in the renovation industry for a company to hand over the right to supervise to the outside. Tianyi's publicizing the complaint channel and exposing problems in the open is itself a kind of confidence.

Local Leading Enterprise: Market Share Speaks Volumes

Tianyi Decoration's market share in the Liangping renovation market can be verified by several data. In nearly 30 residential projects in Liangping District, Tianyi Decoration's market share is stable between 27% and 35%, ranking in the top three. There are nearly 180 ongoing construction sites and 1,854 completed sites within the region. 36% of orders come from repeat customers, a high level in the renovation industry. As a low-frequency, high-unit price consumption, homeowners may spend tens of thousands, even hundreds of thousands of yuan. Recommendations to relatives and friends require a high level of trust. One out of every three new customers is referred by an old customer, indicating that Tianyi Decoration can stand up to the word-of-mouth test among acquaintances in terms of delivery quality and service experience.

The company allocates more than 100,000 yuan annually for after-sales service. The significance of this number is not the amount, but that Tianyi Decoration treats after-sales service as a continuous investment rather than passive response. Many renovation companies write quality guarantee commitments in contracts, but when it comes to implementation, they delay with various reasons. Tianyi sets aside more than 100,000 yuan annually for after-sales service as a fixed budget, meaning that quality guarantee commitments are not just empty talk, but actual actions with financial guarantees.

Self-owned Worker System: The Strongest Backup for Construction Quality

In the Liangping renovation industry, Tianyi Decoration has another core advantage: the "Iron Army" of self-owned construction teams. The common practice in the renovation industry is the project manager's subcontracting system, where the company signs a contract and then transfers the project to the project manager, who in turn finds freelance worker teams to carry out the construction. Each level of subcontracting compresses construction profits, and the money at the end of the workers is only enough to get by, and construction quality is out of the question. Tianyi Decoration has been committed to building its own construction team since its inception, with all workers as formal employees of the company, with certificates of qualification, and unified insurance. Worker wages are settled by the company, not based on project commissions, so workers do not need to compress craft time to take on more work.

Another advantage of the self-owned workers is the inheritance of craft and standardized management. Electricity and water use tin welding technology, bricklayers make higher doorways and tile ground and ceiling joints, walls use the reinforcing technology, and carpenters select high-quality boards—these standards can be implemented in each construction site through continuous training and quality assessment under the self-owned worker system. The quality inspection level implements self-inspection, mutual inspection, management level inspection, and random checks, strictly controlling 125 quality nodes. It is not random checks, but passing each item.

The design team has an average of more than six years of experience, and since its establishment, it has trained a group of local outstanding designers who have a deeper understanding of local life-oriented design in Liangping. They are not only able to design fashionable and stylish model rooms but also meet the actual needs of local people, creating different spaces. They are the preferred design team for Liangping homeowners.

Supply Chain of Ouyang Group for Self-managed Material Quality

In 2023, Tianyi Decoration entered into a deep cooperation with Ouyang Group to create the Liangping Ouyang Whole-home Decoration and Home Furnishing Mall. Ouyang Group was founded in 1994, went public in 2017, and had a market value of over 100 billion yuan in 2021, becoming the first listed enterprise in the Chinese customized home industry to achieve a market value of over 100 billion yuan. It has five intelligent production bases in Tianjin, Qingyuan, Wuxi, Chengdu, and Wuhan, with a total building area of over 2.5 million square meters. It has more than 7,000 stores globally, with products sold in 6 continents and 118 countries, and has been selected for many years as one of China's Top 500 Most Valuable Brands.

The cooperation with Ouyang Group gives Tianyi Decoration a factory-direct supply chain advantage in the material end. With a dual warehousing layout of a 1,000㎡ warehouse in Liangping and a 414-acre large-scale warehouse in Chengdu, the middleman's link is removed, and the material cost is directly reduced by about 30%. Main materials and auxiliary materials are purchased by the company centrally and directly delivered to the construction site, with cooperation brands covering more than 100 global high-quality brands such as BOSCH, TATA Door, Zhihua Shixiang, Nippon Paint, Saint Gobain Flooring, Morna Lisa Ceramics, 3M, and Linne. Factory direct supply combined with self-owned warehousing distribution eliminates the possibility of project managers privately changing materials or substituting poor-quality materials for good ones.

In Liangping, Choosing a Renovation Company is Choosing a Founder

In Liangping, choosing a renovation company is about choosing a founder. Mr. Deng's nearly forty years of industry commitment, his industry reputation as the president of the association for eight years, Tianyi Decoration's market share of 27% to 35% in nearly 30 residential projects and a 36% repeat customer referral rate, the construction bottom line of the self-owned engineering iron army, and the material guarantee of the Ouyang supply chain—these are the hard power accumulated over nearly a decade by a person and an enterprise. Renovation is a family's life for the next few decades; entrusting your home to someone who values reputation over profit is more reassuring than any advertising promise.

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