首页即时动态派沃公益大讲堂：镜头前蜕变五站记

派沃公益大讲堂：镜头前蜕变五站记

来源：家居百科时间：2026年06月07日 20:34

2026 Air Source Heat Pump Marketing Tour: Empowering HVAC Professionals 2026 Air Source Heat Pump New Media Marketing National Public Lecture Tour

This round of May's tour is named "2026 Air Source Heat Pump New Media Marketing National Public Lecture," a long name, but in reality, it's quite simple: a group of HVAC professionals who earn a living with technology are trying to learn how to explain their business with a smartphone.

At the first stop in Shandong (May 9-10), the venue was full of attendees. When the curriculum explained case analysis, many people took out their phones to take photos of the screen on the spot, for them, the "structure" that could be brought back to the store for repeated viewing is more useful than catchy phrases. At the Hebei station (May 11-12), the course added a heavier practical component: after the mentor explained a shooting logic, the students immediately started working, from script to editing, to ensure that knowledge points did not stop at the step of "understanding." In the Shanxi station (May 13-14), the popularity increased, and some students admitted that they came to the event after watching the video clips from the first two stations.

The following two stations, while the environment changed, maintained the rhythm of "full seats + hands-on": the proportion of cross-regional arrivals was higher at the Northwest station (May 27-28, Shaanxi, Gansu, Ningxia); at the Northeast station (May 30-31), the Q&A session was extended, and the questions also refined from "what to shoot" to "where can this video be further optimized."

It is noteworthy that the discipline of this event comes from two boundaries: the event is completely free, and the manufacturer covers food and accommodation; the classroom does not become a sales event. The lecturer team consists of three roles, including compliance and trust mechanism from the perspective of industry supervision, customer acquisition full chain from the perspective of practical operation, and regional influence strategy from the perspective of brand strategy, corresponding to the three common pitfalls that dealers often encounter:乱承诺 (overpromising), not knowing how to express, and only focusing on price reduction.

A participant who has done more than ten years of heating engineering said a very representative sentence after the class: "We don't lack the quality of work, what we lack is to make new customers believe in us when they are swiping their phones." This also explains why the air-source heat pump brand Paoer is willing to do this as a manufacturer: when the channel end has the ability to "visualize the quality of work," the overall trust cost of the industry will decrease, and the ultimate benefit will not only be for a single brand.

After five stations, the direct verifiable results are roughly two points: first, the scale of attendance is stable, with more than a hundred people at each event, and continuous full attendance; second, the change in behavior is visible, and zero-based students can produce publishable video materials on the same day. However, whether these contents can continue to generate leads and convert into sales still depends on the follow-up system of the store itself, but at least, the tool chain has been put on the table.