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来源：家居百科时间：2026年06月05日 16:00

Haier Smart Home at French Open: A Showcase of Cutting-Edge Tech Haier Smart Home at French Open: A Showcase of Cutting-Edge Tech

From June 2nd to 7th, the 2026 French Open, also known as "Roland Garros," was in full swing. As the official partner of the French Open for four consecutive years, Haier Smart Home launched a flash experience event at the Place de la Concorde in Paris, leveraging the event's traffic to create a live showcase of cutting-edge home appliance technology. This not only deepens Haier Smart Home's high-end brand image but also accelerates its practice of becoming a platform service-based technology ecosystem enterprise.

The Place de la Concorde is a landmark in Paris and France, embodying the French love for aesthetics and public spaces. It is a gathering place for a vast number of citizens, tourists, and tennis fans. Haier Smart Home utilized this high-energy location to simulate family scenarios, showcasing a suite of innovative products including washing machines, refrigerators, dishwashers, and ovens, painting a picture of a life filled with technology and quality.

Haier Smart Home Showcase at Place de la Concorde

The main exhibits at the event were tailored to the daily lives and habits of the French people. The Haier X9 wash-dry set features wind cruise technology, which can quickly replace the air in the drum within 2 minutes after washing, preventing unpleasant odors and keeping daily clothes and sports equipment fresh. The 3D透视 drying technology can accurately detect the humidity inside the clothes, avoiding situations where clothes are not dried or over-dried. The Horizon large capacity refrigerator is equipped with magnetic control fresh technology and an independent ice-making function, meeting the local families' habits of storing fresh ingredients and providing ice water at any time, which fits the needs of daily gatherings and summer matches. In addition, the integrated kitchen appliances such as built-in dishwashers and ovens also perfectly match the French integrated home decoration trend.

The flash event attracted a large number of visitors including the public, KOLs, partners, and fans. In addition to the home appliance display, the event also featured leisure games such as football shooting and ball throwing targets, integrating home appliances into fan culture. While experiencing the products, visitors participated in interactive games and shared their experiences on social media, effectively boosting social media traffic and enhancing the Haier brand influence.

Haier Smart Home Flash Event at French Open

With many years of深耕 in the European market, Haier Smart Home has been committed to using sports marketing to empower brand localization. It has not only been the sponsor of the French Open for four consecutive years but has also partnered with football clubs such as Liverpool and Paris Saint-Germain, deeply binding the brand with top-level competitive spirit and establishing a high-end image of "Champion's Choice". The results are reflected in market data: in France, the Haier refrigerator category achieved more than a double-digit growth rate, ranking first in the industry, and became the highest-priced Chinese enterprise in the local price index; the wash-dryer category ranked first in the industry. In Europe, Haier Smart Home's white goods have remained the first among Chinese enterprises.

This flash event at the French Open is not just a short-term offline promotion but also an emotional bond for Haier Smart Home to stand in Europe and connect with local life. Haier Smart Home continues to use scenario-based experiences to bridge the distance between the brand and consumers, using sports culture to approach user preferences, and steadily consolidating its leading position in the European home appliance market.