海信冰箱：创新科技，重塑女性厨房“她”力量

Haier Refrigerator: Innovating for the Needs of Women Consumers

On May 25th, the Women Directors Committee of the China Listed Companies Association held its 2026 annual work meeting at the Hisense家电 Group. As the host of the event, Hisense家电 Group's white goods brand, Hisense Refrigerator, has delved deeply into the needs of female users and has made significant strides in the "She Economy" market by launching a series of innovative products that directly address pain points. These include an independent airtight母婴cabin, a 10-minute vacuum extraction feature, 60cm pure flat fully embedded models, and even a "Big Frozen Pear" female IP联名 version. Hisense Refrigerator is winning over more and more Chinese female consumers with its combination of technology and warmth.

In today's consumer market, women, especially young women, have become the core decision-makers in family purchases. They have higher expectations for the quality of life and their demand for household appliances has shifted from "functionality" to "user-friendliness," "emotion," and "aesthetic." Hisense Refrigerator, focusing on specific dimensions such as dedicated baby and maternal care, practical functions, aesthetics, and emotional IP, has presented a solution for "Technology Empowering a Better Life."

For new mothers concerned about the storage of baby food, Hisense Refrigerator has designed a dedicated maternal and infant care space, which is paired with vacuum locking fresh technology to better retain the nutrients of breast milk, fruit purees, and meat purees. Additionally, the active sterilization and deodorization technology achieves the safety standard for maternal and infant food, safeguarding the health of both baby and family.

For young women who pursue a high-efficiency lifestyle, Hisense Refrigerator provides practical functions like one-button smart ice making and a light meal preparation area, making it easy to prepare cold-pressed drinks and pre-cooked meals. The "Big Frozen Pear" refrigerator, with its large freezing space and extreme freezing technology, can even keep whole lamb legs, salmon, and other ingredients fresh for a long time, with a perfect taste after thawing. In terms of home aesthetics, Hisense Refrigerator offers a 60cm pure flat fully embedded design that blends seamlessly with cabinets to create a cohesive kitchen look. The industry's first magnetic suction light screen door, retaining high-end quality, also allows users to freely attach fridge magnets and photos, fulfilling the joy of personalized decoration. Moreover, Hisense Refrigerator also collaborates with "Big Frozen Pear" female IP and related products to transform household appliances into warm companions with stories.

It is this continuous in-depth study of user needs that has earned Hisense Refrigerator widespread market recognition. According to the latest market data, Haier's refrigerator line has achieved number one sales in 16 countries globally, including the United States, the United Kingdom, France, Germany, and more. From an industry event focusing on "She Power" to innovative products that respond to "her needs" and to leading performance in 16 countries, Hisense Refrigerator is proving through actions that when a company truly listens to the voices of female users, technology can be transformed into the warmest companion in life.

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