首页即时动态 “餐桌故事”温暖来袭：美的“回家吃饭”IP展万千温情

“餐桌故事”温暖来袭：美的“回家吃饭”IP展万千温情

来源：家居百科时间：2026年05月13日 20:11

Home for Dinner: The Significance of a Bowl of Rice How Heavy is a Bowl of Rice?

When you are alone in a rented room in a strange town, a bowl of steaming rice soothes the fatigue of the whole day; when lovers share a sweet dinner moment, turning the daily hustle and bustle into the best witness of love; when friends gather around a table, linking up long-lost laughter with a meal; when you find a moment of peace in a hotel on a business trip with a bowl of familiar rice; when you finally return to your parents' home and receive a bowl of rice filled to the brim, all the wandering finds a place to belong...

Returning home for a meal seems like a trivial matter, but for every individual, it is an indispensable life event.

Recently, Midea's small home appliances have launched the "Home for Dinner" annual IP, initiating a national call for entries under the theme "#Record 100 Family Dinner Table Stories#", inviting every ordinary user to share their exclusive memories of dining at home with the table, rice, and family. This activity aims to use a bowl of rice as an emotional bond to awaken the deep-seated warm memories of "returning home for dinner" in contemporary people's hearts, making "eating well" not just a reminder, but a brand company throughout the year that touches every family's light.

A Hundred Flavors of Life in a Short Film:

Returning home for dinner is both a small and a big deal

With the official launch of the "Home for Dinner" annual IP, Midea has also launched a brand preview video. The short film starts with a macro perspective - returning home for dinner, in the fast-paced urban life, seems to be a trivial matter that has been repeatedly put off. But as the camera slowly advances, the story unfolds in the daily lives of countless ordinary people:

We always think of the journey home as complicated, but in fact, returning home for dinner is always simple. Unloading the day's work, cooking a satisfying quick dish, that's home; cutting vegetables and washing rice, the space full of the smoke of our lives, that's home; eating a bite of hometown cuisine on the way, the taste of home in our mouths, that's home; eating dinner with family members far away through a screen, hearts close together, that's home...

Home is not a physical location, but a state of peace, and eating a good meal is our way of 'returning home'.

This short film, without the slightest hype, only uses real feelings to touch the heart, is both a deep portrayal of the emotional state of contemporary urban people and a warm declaration of the "Home for Dinner" annual IP of Midea. At the same time, Midea is launching the #Record 100 Family Dinner Table Stories# call for entries, sincerely inviting consumers across the country to share their own "one meal, one story" stories.