“免押+安家基金” 自如第14季“海燕计划”助千万毕业生入住

Graduation Season 2026: The Rise of High-Quality Renting Needs for Graduates

2026 year graduation season is approaching, the scale of national general college graduates is expected to reach 12.7 million people. With the continuous creation of "employment-friendly cities" and "youth development cities" in first-tier and new first-tier cities, as well as the continuous promotion of "good housing" construction, the mobility of the graduate group between cities is strengthened, and the high-quality rental demand in the graduation season is released.

In order to accurately assist graduates in starting and settling in cities, the institutionalized professional housing rental representative enterprise Ziru officially launched the 14th "Haiyan Plan" in May, providing support for the key first step of graduates entering society through core measures such as "monthly rent, no deposit, free moving coupons, and 1000 yuan settling-in fund".

From "One Apartment" to "Good Life": How Can Graduates Better Settle In?

With the continuous promotion of the construction of "safe, comfortable, green, and intelligent good housing" and the multi-level rental housing supply system of "one bed, one room, one apartment", the living needs of the graduate group are no longer just a transitional choice for entering society, but have become an important part of achieving high-quality life.

However, the balance between rental costs, payment methods, and living quality is still a difficult problem for many graduates in the rental process. "The core issue is not the deposit and rent payment. It is really not easy to find a clean and comfortable house when the rent is affordable." recalled Xiao Zhou, a graduate of 2025, "After entering the workplace, I still hope to find a living environment similar to home, because only when you live comfortably can you better focus on work and life." Such situations are not uncommon among graduates. The uneven quality of rental market listings has become an urgent problem to be solved, especially for the "00s" generation of graduates, whose pursuit of living quality is becoming more prominent.

In the 2026 National People's Congress, the housing issue of the youth group became one of the core issues, and many representatives pointed out that attention should be focused on improving housing needs, and more flexible ways such as rent subsidies and subsidies should be used to increase support for young people, young science and technology talents, and new graduates, to meet the diverse housing needs of young people. Under this macro background, the participation of professional housing rental institutions is particularly important.

"The first time renting for graduates is not just a point of landing in the city, but also the starting point for them to enter city life," said the person in charge of the "Haiyan Plan" of Ziru. "The original intention of the Haiyan Plan is to combine credit mechanisms and preferential subsidies to help the graduate group reduce the threshold for the first time settling in, improve living certainty, and thus better open a new chapter in life."

(Ziru "Heart House 3.0" Simple Love Product)

Core Rights Covering Refinement Needs, Comprehensive Support for Graduates to Stand on Their Feet in the City

Since 2011, the "Haiyan Plan" of Ziru has been held for 14 consecutive seasons, attracting 5 million graduates to participate and nearly 1.4 billion yuan in deposit deductions. According to the person in charge of the Haiyan Plan, from 2023 to 2026, domestic and foreign graduates can enjoy exclusive rental rights such as "monthly rent, no deposit, free moving coupons, and 1000 yuan settling-in fund" after participating in the Haiyan Plan certification.

Industry insiders generally believe that the rental support provided by the Haiyan Plan alleviates the financial pressure and housing anxiety faced by graduates in the early days of entering society. The systematic support measures of professional housing rental institutions are highly consistent with the construction of multi-level high-quality rental supply systems, making it easier and more stable for graduates to stand on their feet in the city.

Together with the Young Actor Peng Yuchang, Send Greetings to Graduates: Stay Present, Act With Ease

On May 4th, Xinhua News Agency released the "Present" New Youth Speech, in which the young actor and Ziru life endorser Peng Yuchang shared his experiences and feelings from 10 years of performing. "First be present, then shine," "Being present means staying present, continuously present, and appearing on time and consistently." Peng Yuchang also sincerely wishes young people to "stay present and act with ease".

From reducing the threshold for settling in to improving the living experience, from solving "whether there is or not" to responding to "whether it is good or not", the exploration of professional housing rental institutions around the housing of young people is still deepening. The person in charge of the Haiyan Plan of Ziru said: "What graduates truly need is not a single preferential policy, but a set of living solutions that reduce uncertainty. To let graduates have clearer and more controllable living places in the early days of entering society is the lever to promote them to continue to be present in life."

Under the background of the continuous high level of graduate scale and the continuous intensification of city competition, professional housing rental institutions are providing young people with a more certain starting point for entering the city. Through high-quality products and more professional operation and service, let every graduate walk with ease in the place they love.

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