首页即时动态顾家家居Q1营收50亿，战略深耕助力稳健增长

顾家家居Q1营收50亿，战略深耕助力稳健增长

来源：家居百科时间：2026年05月06日 09:36

Guojia Home Q1 2026 Financial Report Analysis Guojia Home's 2026 First Quarter Financial Report Highlights

On April 29th, Guojia Home released its financial report for the first quarter of 2026. During this period, the company achieved a revenue of 5.033 billion yuan, a year-on-year increase of 2.42%. Despite the deep adjustment and the existing competitive landscape in the industry, Guojia Home demonstrated its robust business resilience.

Notably, the company's net operating cash flow increased significantly year-on-year to 102 million yuan, reflecting the significant improvement in Guojia's collection efficiency and asset quality. This data also verifies the effectiveness of the company's core orientation of "quality management, structural growth, lean efficiency, and system empowerment" in the 2026 strategic plan.

In the first quarter of 2026, the home industry entered a deep water zone of "internal and external linkage," compounded by seasonal factors, leading to significant pressure on the overall industry. However, Guojia Home has always been committed to the "retail transformation, global deepening, high-quality supply, and efficiency-driven" four strategic plans, continuously deepening its efforts to achieve high-quality and sustainable development. The company has made phased progress in intelligent research and development, new product iteration, and global supply chain optimization, among other areas.

New Product Launches and Increased R&D Investment

As one of the core pillars of the four strategies, Guojia Home has been continuously deepening the "high-quality supply" strategy, focusing on the key work of "strengthening functional intelligent research and manufacturing upgrade." The company is focusing on three strategic categories: functional sofas, mattresses, and customized products, driving product upgrades through technological innovation, and accelerating the launch of new products to prepare for market share breakthroughs in strategic categories.

This year, Guojia Home has continued to practice the "functional intelligence" second growth curve, accelerating the launch of new products. The company released a series of 2026 intelligent flagship new products in March, including the Hertz S9 intelligent sofa, Qingyun seat intelligent single chair, Xingyao flagship soft bed, and Yueying intelligent mattress, among others. These products have continued the market competitiveness of the previous phenomenon-level single products and further enriched the flagship single product matrix.

Among them, the Hertz series, as one of Guojia's star products, has been iterated multiple times. The Hertz S9 intelligent sofa has created a new era for intelligent function sofas with features such as Deepbreath deep breathing massage, low center of gravity, deep seating, and zero gravity. The Yueying M8 intelligent mattress is closely aligned with the health sleep track, innovatively creating a WiseWave™ wave-shaped pressure relief experience, precisely matching the needs of contemporary consumers for sleep quality and reflecting the company's deep insight into user pain points.

The continuous iteration of new products is due to the continuous increase in R&D investment. In 2025, the company's R&D expenses increased by 31.19%. In the comprehensive annual plan, Guojia Home will continue to focus on core technology breakthroughs in 2026, promote the integration and productization of integrated technology for functional iron frames, motor and electrical control, and software integration, and accelerate the "intelligent transformation and digital transformation" of manufacturing. As a pilot, it will build a soft body intelligent manufacturing benchmark factory in Jiangdong, and through dual upgrades of technology and manufacturing, build differentiated competitive advantages in products, and consolidate the foundation of high-quality supply.

Continued Deepening of User Operations, Launching a New Cycle of Value Realization

While focusing on product development, Guojia Home has also accelerated the deepening of retail transformation, closely coordinating high-quality supply with user operations. In 2026, Guojia Home accelerated the deepening of retail transformation, based on existing measures such as product operation, store digitalization, membership systems, and warehousing, transportation, and installation services, continuously iterating and expanding business value. The company focuses on the core elements of "people, goods, and stores" in the core goal of transforming domestic trade from "manufacturing + wholesale" to retail operation, and builds an agile supply chain system based on pull.

In terms of user operations, Guojia Home has continuously expanded and thickened user value, further improving the full lifecycle operation system of members. As of the end of 2025, the company's total number of members exceeded 7.5 million, with nearly 3.8 million active members annually. The continuous operation of this high-penetration member system is becoming a digital foundation for precise marketing, helping the company transform low-frequency home consumption into high-attachment user assets. In the first quarter of 2026, the company further connected member data assets and retail operations, strengthened member stratification operations, precise reach, and in-depth value mining, continuously improving member repurchase, retention, and contribution.

The continuous implementation of retail transformation is inseparable from strong backend support. Currently, Guojia Home has exceeded 200 city service warehouses nationwide, with a coverage rate of over 70%, and the inventory capital efficiency of distributors in the cities has increased by 26.5%. In 2026, Guojia Home will continue to upgrade the integrated service capabilities of warehousing, transportation, and installation, continuously expanding service coverage and delivery efficiency, and expanding the coverage range of the head office's现货 7-day delivery area (excluding remote areas) to deliver products and services to users faster and improve user experience and service reputation.

According to a recent research report from Xinda Securities: the company's retail transformation has gradually shifted from the investment period to the harvest period. In terms of product operation, membership operation, and fulfillment, the company has successfully developed mature models. Subsequent improvement in operating capabilities will drive the continuous increase in domestic sales share.

Global Supply Chain Mitigates Regional Risks, OBM Premium Continues to Release

Looking back at 2025, the foreign trade business became an important driving force for Guojia Home's growth. Last year, the company's foreign revenue reached 9.326 billion yuan, an increase of 11.46% year-on-year, with significant results from the globalization layout strategy. Guojia Home has built multiple production networks in Vietnam, Mexico, Indonesia, the United States, and other countries and regions, hedging the trade risk of a single market. OBM stores have covered 8 countries and regions, and cross-border e-commerce revenue has exceeded 1 billion yuan, with outstanding performance in functional single chairs and function sofas. The globalization supply chain and brand layout continue to be improved.

Entering 2026, Guojia Home continues to practice the "go out → go in → go up" global deepening underlying logic, continuously optimizing the global supply chain layout and deepening localization operations, effectively hedging regional risks, and laying a solid foundation for long-term growth in overseas business.

In terms of supply chain layout, in the first quarter, Guojia Home continued to optimize the global supply chain system, significantly shortening the delivery cycle in the North American region, strengthening the innovative investment in high-end functional products, consolidating the leading advantages in core markets such as the United Kingdom and Australia and New Zealand, and steadily narrowing the gap with leading brands in Western Europe. In emerging markets, China's manufacturing continues to maintain a leading advantage.

At the same time, Guojia Home continues to deepen localization operations and brand building, promoting the localization transformation of the US branch, strengthening local decision-making and market response speed, and through targeted empowerment of the Vietnam base, improving its efficiency significantly. In addition, Guojia's OBM business seized the opportunity of going abroad, adding overseas digital terminal outlets in the first quarter, expanding the global coverage of its own brand. These series of measures to deepen overseas supply chain layout are aimed at steadily realizing the strategic transformation of overseas business from scale expansion to quality improvement.

Several securities research reports point out that with the joint efforts of diverse products and channels, the company's overseas market is expected to maintain steady growth. With the subsequent seasonal order volume and the improvement of global supply chain collaborative efficiency, the foreign trade gross profit margin is expected to stabilize and recover, and the globalization layout will continue to provide anti-risk safety margins and growth space for the company.

Conclusion

Overall, in the face of the overall pressure of the industry in the first quarter of 2026, Guojia Home has achieved steady revenue growth and significant improvement in operating cash flow, with continuous improvement in profitability. Since the first quarter of 2026, every progress of the company has been closely aligned with the company's planned operating plan for the whole year, reflecting the company's resolute determination to respond to market uncertainty with strategic certainty and may further consolidate its leading position in the soft body home industry.

Several institutions believe that with the gradual realization of strategic investment and the marginal improvement of the external environment, the long-term growth value of Guojia Home will continue to be released. In the wave of increasing industry concentration, with the organizational framework adapted to retail transformation and the resilience of the global supply chain, Guojia Home is expected to further consolidate its leading position in the soft body home industry and become a certain growth sample that crosses the cycle.

Disclaimer: The market has risks, and the selection needs to be cautious! This article is for reference only and shall not be used as a basis for buying and selling.