海尔智家闪耀巴塞罗那网球公开赛

Barcelona Tennis Open: Where Tennis Meets Smart Living Barcelona Tennis Open: Where Tennis Meets Smart Living

Experience the top-level red clay tennis match in Barcelona, and not only cheer for your favorite player, but also encounter a feast of smart living.

The ATP 500 tournament, Barcelona Tennis Open, kicked off at the red clay court in Catalonia, Spain from April 13th to April 19th. Haier, as an official partner, was present at the event. As a platform service-type technology ecosystem company, Haier brought the beauty of smart living to the global audience while sharing the passion for tennis.

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The Barcelona Tennis Open is one of the most historic red clay tournaments in the ATP tour, bringing together the top players from around the globe. Haier's presence was both prominent and immersive: the "Haier" logo was everywhere from the fence around the court to the seating areas and entry signs. Outside the stadium, Haier's exclusive interactive experience zone became a popular spot for fans, where they could experience Haier's smart home technology through interactive games and fun competitions. The Haier brand train that traveled through the city's core areas even took the concept of smart living out of the stadium, extending it to the streets and alleys of Barcelona.

Haier's popularity at the venue is backed by its accurate grasp of local user needs. In Spain, many homes have limited space, and daily washing and care can be繁琐, which is where the Haier Neutron washing machine comes in—its compact integrated design can wash and dry clothes without taking up space and does not affect the capacity; the steam care function allows for delicate fabric such as overcoats and cashmere to be refreshed without water washing. Moreover, the AI smart washing function automatically identifies fabrics, adjusts washing parameters, and calibrates drying time automatically, eliminating the need for manual intervention.

For families in Spain who love cooking, there are also high requirements for food preservation. The local residents often eat unique ingredients like red magic prawns, which the Haier FD90 series multi-door fridge can easily accommodate. The built-in humidity control system can double the freshness time of fruits and vegetables, reducing the need for frequent shopping. What's more convenient is that with the hOn App, they can manage their ingredients with precision and no longer worry about wasting them due to forgetting to eat them. There are also precise temperature control wine cabinets, hands-free smart appliances, and MiniLED televisions that provide cinema-level enjoyment, offering Spain users comprehensive smart living solutions covering clothing, food, housing, and entertainment.

Every precise shot on the court is the result of day after day of grinding. Similarly, Haier's spectacular appearance in Barcelona is the accumulation of long-term hard work in the Spanish market. Currently, Haier's refrigerator market share is firmly at the top, the washing machine is in second place, and the HVAC market share leads in the B2C channel. This scorecard is the best proof that Haier, with user needs as the core, creates value for European consumers through localized innovation and ecological layout.

Linking up with the Barcelona Tennis Open is not just a brand exposure for Haier, but also an opportunity to deeply engage with global users – to communicate the concept of smart living through the top-tier event. In the future, Haier will continue to perfect the smart home ecological layout with innovative technology and, as a link through top-tier events, bring the concept of smart living into more and more families.

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