FURLA CASA米兰设计周亮相「泡泡绮境」展

Furla Casa Milan Design Week Exhibition

  This April, Furla Casa presented the "Bubble Up·Bubble Wonderland" themed exhibition during the Fuori Salone Milan Design Week. From April 21st to 26th, the Milano Verticale | UNA Esperienze hotel transformed into an immersive art installation space, creating a vibrant and lively design experience within the urban fabric. With its light and romantic Italian aesthetics, the exhibition offered a dreamlike and unique sensory journey for the audience.

  The exhibition followed a thread of light texture, colorful hues, and dynamic shapes, inviting visitors to break away from convention and explore new lifestyles and spatial experiences. It showcased Furla Casa's creative vitality, optimistic attitude, and joyful spirit.

  Brand Story

  Since 1927, Furla has defined Italian minimalist elegance with quality, creativity, colorful hues, and playful spirit. In 2023, the brand, in collaboration with Magnificat, launched the Furla Casa home collection, extending this century-old heritage into the field of interior design. It merges Italian craftsmanship with contemporary aesthetics, infusing the brand's iconic core spirit into home spaces.

  Under the leadership of CEO Alessio Sghinolfi, Furla Casa reimagines life as a place filled with emotional aesthetics: design as a form of personal expression, with every detail hiding unexpected surprises.

  Milan Design Week | Event Presentation and New Series

  In line with the "Be the Project" theme of the 2026 Milan Design Week, Furla Casa views design as a vibrant dynamic journey, conveying the spirit of creativity, exploration, and iteration. "Bubble Up·Bubble Wonderland" aims to invite people to break free from the mundane: to let light into the space, embrace colorful hues, and open up new ways of experiencing daily life.

  In this design philosophy, bubbles are not just an atmosphere but also an artistic metaphor with poetic connotations. Lightness is deliberately created as a texture, and the transparent layers are carefully balanced. The soft volume seems to float in space, as materials and craftsmanship blend together to create a unique aesthetic style. Beneath the seemingly simple surface, there are the crystallizations of exquisite design and mature craftsmanship.

  The entire art installation gradually unfolds an immersive experience, with light and color reshaping the environment and outlining the unique atmosphere and artistic conception of the space. Here, the classic Italian heritage meets contemporary design aesthetics, with materials, finishes, and textures blending together to create a vibrant, lively, smooth, and inclusive indoor space.

  This exhibition also extended to the city center, where Furla Casa created a special art installation at the Furla flagship store in Milan's Cathedral Square, allowing visitors to experience the unique charm of "Bubble Up·Bubble Wonderland" up close. The boutique transformed into a living extension of the exhibition, bringing the playful and colorful spirit of the series to the city streets.

  With this initiative, Furla Casa invites visitors to step out of their familiar daily lives and explore new ways of living. The new works and classic designs complement each other, writing a lively dialogue between Italian craftsmanship heritage and contemporary design expression.

  "Bubble Up·Bubble Wonderland" is an important milestone in Furla Casa's global layout. In 2026, the brand will open its first global flagship store in Shanghai, presenting the first FURLA CASA Café at the same time. It will also open a new store-in-store in Dubai, further deepening its market layout in the Middle East. Looking to the future, the brand will also launch an outdoor series, extending the aesthetic style of Furla Casa beyond indoor spaces. These initiatives will bring contemporary Italian lifestyle to more cities, offering people new design experiences.

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