首页即时动态京东超级源头货助力南通家纺，VJE订单量激增118%

京东超级源头货助力南通家纺，VJE订单量激增118%

来源：家居百科时间：2026年03月31日 15:16

Transforming Nantong's Home Textile Industry with E-commerce and JD.com's Support

Nantong, as a globally significant home textiles hub, boasts a complete supply chain and a large number of manufacturing enterprises. However, many local small and medium-sized brands are struggling due to the lack of online operational capabilities and weak brand influence. They are long confined to the OEM model, struggling to open their own sales channels. In recent years, JD.com has deeply involved in the industry cluster through the "Super Origin Goods" project and the "Chunxiao Plan." It has established a home and textile procurement and sales center in Nantong to provide comprehensive support to small and medium-sized businesses covering everything from store opening to operations to growth. It is precisely through this strategic empowerment that the local brand VJE Home Textiles has achieved a transformative leap from an e-commerce novice to a benchmark in the industry cluster.

In June 2025, the local home textiles brand VJE opened an official flagship store on JD.com, with monthly sales less than 40,000 yuan. The team may not have expected that within a year, the monthly sales of the store had soared to nearly a million yuan, with a neck pillow selling over 8,000 units. The transformation of VJE is not an isolated case but a microcosm of the collective breakthrough of small and medium-sized home textiles businesses in Nantong – they possess high-quality production capacity and are familiar with the processes of first-tier brand OEM, yet have been struggling in a predicament of "having goods but not knowing how to sell" due to weak brand power, lacking operational capabilities, and blind online strategies.

Acknowledging the common pain points of home textiles businesses in Nantong, JD quickly initiated targeted empowerment measures. In July 2025, the JD.com Nantong Home and Textile Procurement and Sales Center was officially established, enabling direct connection with businesses; following its establishment, the JD procurement team visited VJE multiple times on-site to provide one-on-one exclusive operation guidance, opening the last mile for serving businesses.

In conjunction with VJE's core selling points of "factory direct supply and high value for money," the JD procurement team accurately targeted the home consumption group's demand for high-value-for-money bedding products and developed a phased growth plan for VJE from "cold start" to "stable orders" to "daily sales boost." In terms of store operation guidance, JD began with the basic construction of the store, counseling VJE to improve store infrastructure, optimize product titles, main images, videos, and detail pages, enhance store rating and levels, and strengthen the foundation of operations. On this basis, tools such as operation lists, search and promotion whitepapers, and advertising monitoring and diagnostics were used to further promote the refinement of store operations.

In terms of policy incentives, JD has reduced the cost of brand operations through measures such as shortening the real sales settlement cycle, providing 0 yuan trial operations, and reducing deductions, while also combining advertising incentives upon achievement of sales targets to further stimulate the enthusiasm of businesses and help brands achieve steady growth.

In the aspect of product operation, JD relies on platform data capabilities and industry experience to guide VJE in product classification and selection, helping the brand achieve a quality leap from three categories to two categories. At the same time, it connects with high-quality activities resources such as billions of yuan subsidies and new product labeling to provide more exposure opportunities for high-value source products. In terms of single product support, JD absorbs industry top goods through self-operated areas, sets a benchmark for爆款 products, supplies goods at low prices, eliminates merchants' concerns, and through accurate traffic support enhances the basic weight of products to create benchmark爆款 products, forming a category阵地.

In terms of resource support, JD matches VJE with accurate platform traffic, utilizes search and promotion resources, channel recommendations, and other in-channel channels to allow the brand to reach more potential consumers. At the same time, it relies on the exclusive industry cluster operation system to provide full-process guidance for VJE's爆款 creation, helping to tap into the core advantages of the products. Among them, VJE's two-layer detachable cotton neck pillow, with the high value for money of factory direct supply and the product design that fits market demand, has become a store爆款 under JD's support, with cumulative sales exceeding 8,000 units, with single product sales accounting for more than 20% of the total store sales, forming a "hit product drives the entire store" sales pattern.

With the full-process support and multi-dimensional empowerment from JD, VJE Home Textiles has achieved steady growth and successfully completed the transformation from an online novice to a mature merchant, becoming a vivid example of JD's empowerment of small and medium-sized home textiles businesses in Nantong. In 2026, JD fully upgraded the "Chunxiao Plan," with an expected investment of 35 billion yuan in resources, introducing a package of support measures such as commission reductions, 100 billion yuan of advertising subsidies, and free AI tools to effectively help businesses reduce costs and achieve high-quality growth.

In the future, JD will continue to give full play to the advantages of the super supply chain, with more accurate empowerment measures and richer resource support, to help more small and medium-sized home textiles businesses in Nantong's industry cluster achieve high-quality development, promoting the "Good Home Textiles, Made in Nantong" high-quality products to wider markets.