首页即时动态海尔冰箱英国首日热销，好评如潮

海尔冰箱英国首日热销，好评如潮

来源：家居百科时间：2026年03月27日 09:56

Haier Horizon Series Fridge: Global Launch and User Experience Haier Horizon Series Fridge: Global Launch and User Experience

On March 18th, Haier's global flagship Horizon series fridge was launched at the Greenwich Royal Observatory in the UK, marking its global debut. It was also available for purchase on the first day of launch through Currys, the leading electrical retail channel in the UK, receiving immediate recognition from local families. 39-year-old British user Collette Green became the first customer for this fridge, a real-life purchasing case that vividly reflects Haier's commitment to being a platform service-oriented technology and ecology enterprise.

Collette Green's family of five has a large inventory of daily food supplies. The old double-door fridge they had been using for years has long declined in performance and can no longer meet the family's needs for fresh food storage and preservation. She had been searching for a suitable replacement but had not yet made up her mind. Fortunately, a friend of hers was invited to attend the global launch of the Haier Horizon fridge, where she experienced it firsthand. She immediately realized that this new product was almost tailor-made for Collette Green's family needs and recommended it to her immediately.

Haier Horizon Series Fridge at Launch Event

Based on her friend's recommendation, Collette Green promptly went to Currys, the largest electrical retail channel in the UK, to place an order. This seemingly simple purchasing decision was actually based on a rational consumer logic. As the industry leader covering over 80% of British households with 289 stores, Currys, with its positioning of "Helping everyone enjoy good technology," holds a 17% market share in the UK. From students to working-class families, from price-sensitive to quality-oriented users, Currys' full customer coverage allows Haier's Horizon series fridge to accurately reach mainstream family users like Collette Green.

What truly impressed this picky local consumer was the product's precise response to the pain points of family life. The Green family purchases a large amount of food supplies, especially with high requirements for the storage of high-end meat and seafood. The Horizon series has a capacity of over 700L, with fine partition design, allowing whole salmon or pre-packed steaks to be stored in order. What impressed her even more was the refrigerator's magnetic control all-space fresh-keeping technology, which can automatically identify the type of food when beef or salmon is placed inside, and effectively lock in the original nutrition of seafood and meat through precise magnetic field and temperature control.

Haier Horizon Series Fridge with Advanced Technology

In addition, European families generally consume a large amount of ice and are very particular about the purity of ice cubes. The Horizon series has specially designed an independent ice-making system, ensuring that the ice cubes are clear and odorless, and meet the quality requirements of high-end families for daily cocktails, drinks, and various ice-making scenarios.

Collette Green's user story is both a vivid reflection of Haier's global strategy and localized research and development, and also shows the strength of Chinese high-end home appliances in the overseas high-end market. In the future, Haier's refrigerators will continue to focus on the real needs of global users, constantly iterating the core technology of fresh-keeping, and bringing professional and high-quality smart fresh-keeping experiences to more families.