首页即时动态 Bretz沙发西北首店落户西安，德式匠心与古都交融

Bretz沙发西北首店落户西安，德式匠心与古都交融

来源：家居百科时间：2026年03月10日 10:25

Bretz S sofa Brand in Xi'an: A Fusion of German Craftsmanship and Chinese Artistry When German Craftsmanship Meets Chinese Home Artistry: Bretz S sofa in Xi'an

Across three centuries, German aesthetic craftsmanship encounters the profound heritage of the ancient capital of thirteen dynasties. In 2025, Bretz, a legendary German sofa brand with a 130-year history of handmade production, opened its first store in China's northwestern region at the Xi'an Gaoxin Junren Store of Rugaozai. This is not just a strategic layout of a high-end home brand, but also a deep integration of German craftsmanship spirit with contemporary Chinese lifestyle. After more than a year of nurturing, Bretz, with its unique artistic temperament and excellent quality, has taken root in the northwestern market and injected a lasting classical power into the field of high-end home furnishings.

Brand Leader Says: Passing on a Century, Defining Home Art

“Bretz, born in the same era as Benz, our history is a living industrial design history,” said Zhao Xiang, the Northwest Market Manager of Bretz sofa, proudly reflecting on the brand's origin. Since its establishment in 1895, Bretz, starting from a sofa bed workshop, has evolved through five generations of inheritance and tempering into a benchmark brand that infuses artistic soul into home furnishings.

Zhao Xiang emphasizes that Bretz's core philosophy is unwavering: “Creating works of art in home furnishings.” This philosophy is realized through pure handmade production and the pursuit of German craftsmanship to the extreme. Whether it is the strict control of details or the continuation of a unique design style, Bretz stands out globally. Its continuous brilliance at the Cologne International Furniture Fair in Germany, as well as the repeated awards it has won at German design awards such as "Teratai" and "Ohlinda", are the best proof of its extraordinary value.

Speaking of the Chinese market, Zhao Xiang said: “Since entering China in 2022, to the opening of our first store in the northwest in 2025, we have made steady progress. The profound historical and cultural heritage of Xi'an and its pursuit of quality life are highly consistent with the connotation of Bretz's brand. Through one year of good interaction with the mall and customers, we have gained high market recognition. We firmly believe that by 2026, Bretz will win the hearts of Chinese consumers at a deeper level.”

Witness on the Front Line Says: Emotional Connection, Creating a Natural Scene in the midst of Bustle

In the eyes of salesperson Zhao Fang, the charm of Bretz is not just about the product itself, but also about the emotional resonance and life yearning it arouses. With seven years of industry experience and five years of contact with Bretz products, she shared an touching story: “A client sister came to the store for the first time and was deeply moved. She said that Bretz gave her a sense of 'being amidst flowers, but at peace with nature,' which is the life quality and atmosphere she has been dreaming of.”

Zhao Fang particularly mentioned the brand's iconic design inspiration from nature. "For example, the 'Ohlinda' sofa beside me draws its design concept from the visual of a lush garden. It connects people's emotions and visual experiences through artistic processing of color and shape, making users feel as if they are in the midst of abundant vitality."

What is even more moving to her is the human touch behind the brand. She recalls: “During the epidemic, the industry and individuals were all facing severe challenges, and there was inevitably anxiety. But our boss always gave us firm encouragement, telling us not to be in a hurry and not to be discouraged. It is this team spirit of unity and overcoming difficulties that has made us more closely knit and has deepened my identification with this brand and team.”

Partnering with Top Platform: Deep Cooperation, Creating a New Eco-system of High-end Home Furnishings

The fact that Bretz's first store in the northwest landed in the Gaoxin Junren Store of Rugaozai is a strategic choice after much consideration. Zhao Xiang confessed: “The excellent platform level, superior location conditions, and first-class business environment and store location of Gaoxin Junren Store fully meet Bretz's needs for establishing a flagship display center in the northwest.”

In the past year and a half of cooperation, both parties have achieved profound progress in resource linkage and value共赢. The most eye-catching cooperative achievement is the joint participation in the “Xi'an Design Week”. Bretz sofa's artistic presentation has won enthusiastic responses from the design industry and consumers at the two events in 2023 and 2025. At the same time, through in-depth binding and cross-industry cooperation with famous design studios (such as Jiuzhai Design) on the third and fourth floors of the mall, Bretz has successfully expanded its design channels and accurately reached the target customer groups.

“The cooperation with Gaoxin Junren Store is a real mutual achievement,” Zhao Xiang summed up. “At present, the northwest flagship store has successfully covered and radiated the market of Shaanxi, Gansu, Ningxia, and other five northwestern provinces. Our strategy is to focus on in-depth work and consolidate the foundation first.”

Future Outlook: Firm Confidence, Striding Forward in a Downward Market

Faced with the current market environment, Zhao Xiang expressed his deep confidence and expectations for the Rugaozai platform: “Those with profound heritage and solid quality, who can resist risks and persist in long-termism, are often those brands and platforms with deep roots and resilience. Rugaozai is equipped with such heritage and resilience. We firmly believe that through the strong synergy of the platform and the brand, we can开辟 new growth paths in the downward market.”

Looking to the future, Bretz will continue to deepen its strategic partnership with Gaoxin Junren Store. Both parties are looking forward to the next “Xi'an Design Week” and more diverse joint marketing activities, aiming to further expand the brand influence and integrate German home artistry deeper into contemporary Chinese life, and draw a hopeful blueprint for development.