蚕花娘娘夏凉被“升级”:省空调、省电费新潮流
Smart Summer Living: The Rise of Cooling Bedding
Despite the lingering spring chill across many regions in China, weather forecasts suggest that this summer may have more hot days than usual. With an increasing focus on healthy sleep and energy-efficient electricity use among residents, a consumer initiative aimed at "smartly beating the summer heat" is quietly gaining momentum.
Unlike past years where families would only react to the heat, more and more households are choosing to refresh their bedding in advance of the summer season to reduce future reliance on air conditioning. Keywords such as "summer cool blanket," "cool feeling blanket," and "100% silk blanket" have seen a steady rise in search volume since February, indicating a clear seasonal warming trend.
One Blanket's Dual Cooling Logic
In 2026, the old brand 【Silkworm Flower Goddess】, established in the 1960s, launched an upgraded version of the summer cool blanket to address the pain point of "easy to cool instantly but difficult to maintain coolness."
The product features an AB double-sided design: the A side is a functional cool feeling纱, which conducts heat faster when in contact with the skin, bringing immediate coolness; the B side is a soft, moisture-absorbing fabric, suitable for use in the morning or for those sensitive to coolness. The core is filled with 100% Huzhou silk, known in the industry as "Lake Silk," which is long in fiber, highly fluffy, and has strong moisture absorption, able to continuously regulate the micro-environment humidity and avoid the problem of traditional fiber-filled blankets becoming stuffy over time.
Transparency in Materials: The Confidence of an Old Brand
The "100% silk" claim for this product is not just marketing talk but is clearly stated on the product detail page, with the source of the silk noted as coming from the traditional Huzhou silk-producing area in Zhejiang. This reflects the brand's 60 years of commitment to silk products and attention to detail: relying on natural materials and reasonable structure to provide a sustainable dry experience.
Rational Temperature Regulation: A New Consumer Choice
Among families that pay attention to ingredients and long-term use, there is a growing demand for genuine material bedding. E-commerce platform data shows that search terms like "summer cool blanket energy-saving" and "100% silk blanket for summer use" have seen a surge of over 150% in the past month. Some consumers have reported that after using summer cool blankets with continuous heat dissipation capabilities, the indoor air conditioning temperature can be set 1 to 2 degrees higher than before while maintaining a comfortable sleep state. This "turning off the air conditioner a bit" approach is becoming a new choice for a summer lifestyle that balances comfort and reason.
More Than Just Saving Electricity: A Lifestyle of Ease
As consumers pay more attention to "reducing energy dependence," "long-term use," and "healthy sleep," bedding is undergoing a silent upgrade: from pursuing the temporary刺激 of "cooling at a touch" to the real feeling of "dry all night without sweating." Perhaps, the most practical coolness this summer does not come from a lower air conditioning temperature, but from the careful choice of a close-to-the-skin item. When someone starts to "save air conditioning" and "save electricity" with a blanket, what they save is more than just electricity; it is a sense of ease in controlling their pace of life.
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