首页即时动态健康厨电：小格力破局关键一招？

健康厨电：小格力破局关键一招？

来源：家居百科时间：2026年02月06日 16:08

Revolutionizing Summer Cooking in China with Gree Kitchen Appliances Revolutionizing Summer Cooking in China with Gree Kitchen Appliances

When the scorching summer heatwave sweeps across most of China, the kitchen often becomes the last place many families want to be. Traditional range hoods work at full capacity yet fail to withstand the heat, and installing an air conditioner is limited by space constraints. This long-standing problem for Chinese families has finally received a groundbreaking solution in 2026.

On January 18, 2026, in Zhengzhou, the heart of the central plains, a city that had just experienced a snowy rain, the air was still cold and damp seeping into every nook of the streets. However, the venue of Gree kitchen appliances' four-province dealer convention was free from any chill. Dealers from Henan, Hebei, Shanxi, and Tianjin gathered around the new product exhibit, their eyes fixated on a particularly unique range hood.

This model KX-26/FNC6Y01 cold smoke machine is both a refrigerating air conditioner and a range hood, completely resolving the pain point of sweating while cooking in summer. The cold smoke machine is Gree's special "solution" for Chinese kitchens.

As China's home appliance market enters the second half of the "stock competition," the kitchen, a high-frequency scene full of family warmth, has become a new battlefield for enterprises to win customers' hearts. Gree, having already broken beyond the limits of air conditioners, is leading with thirty years of accumulated technical genes into the kitchen, the most intense consumer scene of domestic cooking, trying to solve the cooking problems that have plagued Chinese families for many years.

Gree kitchen appliance event in Zhengzhou

For over thirty years, Gree has always carried the trait of "not following trends." After firmly establishing itself in the air conditioning industry, it innovatively proposed a "two Gree" layout: the "small Gree" for family appliances and smart homes, and the "big Gree" focusing on chips, robots, and other fields.

The launch event in Zhengzhou brought kitchen appliances from the "marginal business" to the strategic core of "small Gree," trying to change the competitive rules of kitchen appliances through a combination of strategies built around "user pain points," with a complete logic of technology reuse, scene deepening, and channel penetration.

Strategic Breakthrough: From Single Product Breakout to Scene Deepening

Gree's kitchen appliance strategy accurately hits the intersection of its own advantages and market demand. According to Gree Electric Appliances CMO Zhu Lei's "two Gree" framework, the core task of "small Gree" is to connect the ecosystem of family scenes. The kitchen, as a high-frequency scene that Chinese consumers come into contact with every day, is not only an excellent carrier for technological landing but also a key support point for撬动 the whole-house smart. Compared to the already mature and fiercely competitive air conditioner and refrigerator markets, there are many unaddressed pain points in the kitchen scene, which exactly gives Gree, with its refrigeration and variable frequency technology, room to play.

Read more about Gree kitchen appliances and how they are revolutionizing the way families cook during the summer.