首页即时动态京东“新春好运站”年货新地标，购家电家居轻松快！

京东“新春好运站”年货新地标，购家电家居轻松快！

来源：家居百科时间：2026年01月26日 19:04

JD.com Appliance and Home Goods New Year Sale Event JD.com Appliance and Home Goods New Year Sale Event: A Celebration of Tradition and Technology

With the arrival of La Ba (the Laba Festival), JD.com's Appliance and Home Goods New Year Sale has officially kicked off. During this event, JD.com not only prepares a rich selection of appliance and home goods hot products and exclusive benefits online, but also creates offline "JD Appliance and Home Goods New Year Luck Stations" in two core areas of Beijing. These stations leverage technology to enhance traditional New Year flavors, creating an immersive New Year experience that attracts a large number of citizens to participate. The atmosphere is lively, exuding the festive spirit of the New Year.

On the morning of January 26th, the "JD Appliance and Home Goods New Year Luck Station" near the Yonghe Temple in Beijing was bustling with excitement. At the event, intelligent robots transformed into "Cyber Blessing Messengers," handing out steaming hot La Ba porridge to passersby, using sweet warmth to dispel the cold of winter. Many citizens and tourists scanned the QR code to collect, experiencing JD's unique technological warmth in traditional festive food.

JD Appliance and Home Goods New Year Luck Station at Yonghe Temple

The event featured an interactive game area called "Ride to Good Luck," where participants could draw creative New Year wishes with elements of appliance and home goods products through fun interactions. Wishes like "Double-door refrigerator, get a partner soon" and "Humidifier, keep your whole year moist" not only conveyed New Year's wishes but also reinforced the recognition of JD's appliance and home goods products. It is reported that from January 25th to February 10th, at 8 PM every day, users can log in to the JD.com APP and search for "Free Hand String" to claim a limited number of Yunghe Temple auspicious hand strings, adding a touch of good fortune to the New Year.

At the same time, JD MALL in Beijing Shuangjing is also filled with a strong New Year atmosphere. The intelligent robots here not only take on the role of salespersons, navigating through various appliance areas to explain product features to consumers, but also display their exquisite "Fuk" (Chinese character for fortune) writing skills—the robotic arm holding a pen and writing neat, standard "Fuk" characters, becoming a popular打卡 point (checking-in spot) on the scene, attracting many consumers to queue up to receive, capturing the New Year's fortune.

JD MALL Beijing Shuangjing New Year Atmosphere

This offline event combines fun, enjoyment, and experience. JD Appliance and Home Goods, in conjunction with JD Fresh, prepared La Ba porridge, freshly cooked sweet rice balls, and dumplings for participants. The steaming hot food not only satisfied the taste buds but also created a warm, reunional atmosphere, allowing citizens to immerse themselves in the unique charm of traditional New Year customs while enjoying the delicious food.

Worth noting is that delivery workers across the industry can not only get free La Ba porridge, sweet rice balls, and dumplings at the "JD Appliance and Home Goods New Year Luck Station" but also receive exclusive good luck bags containing gifts like couplets and plush toys, in collaboration with JD Delivery.

JD Appliance and Home Goods New Year Luck Station for Delivery Workers

In addition to the heartwarming offline interactions, JD.com also ensures the New Year Sale with good and affordable appliance and home goods products and high-quality services. A large number of appliance and home goods hot products come with multiple subsidies, not just 50% off. At the same time, JD.com provides a one-stop service for delivery, installation, disassembly, and collection for consumers across the country, with professional installation technicians visiting once, delivering and installing immediately, and flexible scheduling of installation time, with service coverage in cities and rural areas. At the same time, old products enjoy "Three Free and Four Unlimited" guarantees (free collection, disassembly, and transportation of old machines; unlimited purchase channels, brands, years, and condition), bringing consumers a quick and worry-free ultimate replacement experience.

The collision of technology and tradition, and the fusion of benefits and New Year flavor, the bustling launch of the "JD Appliance and Home Goods New Year Luck Station" injects new vitality into the New Year Sale. During this New Year Sale, JD Appliance and Home Goods will continue to increase online and offline联动 activities, with a rich selection of products, high-quality services, and innovative experiences to help consumers complete their appliance and home goods New Year shopping in one stop, welcoming the New Year with joy.