首页即时动态张晴获“2025大红酸枝家具热门品牌”，亮相央视访谈

张晴获“2025大红酸枝家具热门品牌”，亮相央视访谈

来源：家居百科时间：2026年01月07日 14:45

16th Redwood Furniture Brand Summit: AI-Driven Innovation and Excellence

On December 25th, the highly anticipated 16th Redwood Furniture Brand Summit was grandly held in Tianjin, the venue of the Shanghai Cooperation Organization summit. This event was jointly organized by the Redwood Furniture Committee of the National Federation of Industrial and Commercial Associations and NetEase News Home & Furniture, with the support of major national industry associations including the China Association of Collectors, China Wood and Wood Products Trade Association, and the China Forestry Products Industry Association Redwood Branch.

16th Redwood Furniture Brand Summit in Tianjin

The 16th Redwood Brand Summit in Tianjin, hosted by the famous CCTV hosts Xiao Gui Ning and Lei Yu Tian

The theme of this summit was "AI-driven, Building a New Brand Ecosystem," which was accompanied by the 2025 "Red Product Award" Redwood Brand Ceremony. The exquisite redwood furniture company won two major awards: "2025 Redwood Furniture Top Four Art Brands" and "2025 Popular Brand of Dark Red Sandalwood Furniture." This not only is a high praise for the company's dedication to the redwood industry but also proves its absolute strength as an industry benchmark.

Exquisite Redwood Furniture Wins

Exquisite Redwood Furniture Wins '2025 Popular Brand of Dark Red Sandalwood Furniture' Award

Exquisite Redwood Furniture Director Zhang Qing Interviewed by CCTV Host Xiao Gui Ning

The Director of the Jinan region of Exquisite Redwood Furniture, Zhang Qing, went on stage to accept the "2025 Popular Brand of Dark Red Sandalwood Furniture" award and was interviewed by the famous CCTV host Xiao Gui Ning.

With the soul of selecting the main trunk of the thousand-year-old wood, adhering to the spirit of each piece of wood, zero white bark without splicing, and seeing the craftsmanship of Qilu; with the雄浑 in the shape, becoming a masterpiece for generations; it wins the favor of thousands of consumers with its meticulous attention to detail.

—— Award-winning speech for Exquisite Redwood Furniture winning "2025 Popular Brand of Dark Red Sandalwood Furniture"

Winning "2025 Popular Brand of Dark Red Sandalwood Furniture", Director Zhang Qing of Exquisite Redwood Furniture accepts an interview with CCTV host (Source: NetEase Home & Furniture)

CCTV Host Xiao Gui Ning: Congratulations to Exquisite Redwood for winning the "2025 Popular Brand of Dark Red Sandalwood Furniture." In your opinion, what are the unique values of Exquisite Redwood Dark Red Sandalwood Furniture that make it widely favored by consumers?

Director Zhang Qing of Exquisite Redwood Furniture in Jinan: What Exquisite Redwood has always adhered to is not only the difference from other brands but also the consistent pursuit of brand value. In our view, the true value lies in whether the product is refined, whether the brand is trustworthy, and whether it can become a synonym for "good product" in the hearts of consumers. If not a masterpiece, or with flaws, the brand is difficult to establish in the hearts of customers.

Exquisite Redwood Furniture

In the past two years, the efforts made by Exquisite Redwood exactly echo today's theme. We focus on two things: one is to preserve, and the other is to innovate.

The first is to preserve the heritage and craftsmanship. We adhere to the traditional material, especially using classic old materials such as dark red sandalwood, to continue the precious bloodline of "the old three types"; in terms of craftsmanship, we strictly follow the ancient methods, using full mortise and tenon structure, selecting fine materials, and prohibiting white bark and splicing. The dark red sandalwood material we select is of high quality, with excellent texture and quality, which is not only to preserve the old but also to continue and pay tribute to the spirit of artisans.

Exquisite Redwood Furniture National Factory

The second is to innovate, to bring vitality and the future. Just as today's theme of "AI-driven," as traditional enterprises, we are also actively exploring the integration with the new era. How can we combine the traditional redwood furniture industry with the latest trends to revitalize redwood furniture? Exquisite Redwood has done two things in the past two years: launched new materials and new styles, and strengthened brand building. At the same time, we fully embrace online platforms – carrying out live broadcasts, laying out AI search, and bringing traditional redwood furniture into the视野 of more people.

Today, Professor Yu of the Tsinghua University Academy of Fine Arts shared an insightful view: AI can attract customers to the store, but what ultimately retains them is whether the product is satisfactory, the quality is reliable, and the brand is trustworthy. This is the direction that Exquisite Redwood has been thinking about and striving to break through.

Preservation is the foundation, innovation is growth. Finding a balance between inheritance and innovation is the brand value of Exquisite Redwood, and it is also our continuous path forward.