吴劲松谈红木行业:守正创新,AI时代品牌新生态
16th Redwood Furniture Brand Summit Highlights 16th Redwood Furniture Brand Summit - A Showcase of Tradition and Innovation
On December 25th, the highly anticipated 16th Redwood Furniture Brand Summit (hereinafter referred to as the Redwood Brand Summit) was grandly held in Tianjin, the venue of the Shanghai Cooperation Organization summit.

The summit was hosted by the Redwood Furniture Committee of the National Federation of Industrial and Commercial Associations of China under the Folk Cultural Relics and Art Merchants Association, co-organized by NetEase News Home Furnishing and Brand Redwood, and supported by the four national-level industry associations including the Federation of Industrial and Commercial Associations of China, China Timber and Wood Products Trade Association, China Collectors Association, and China Forestry Industry Association - Redwood Branch.

At the summit, Wu Jinsong, the President of the Redwood Branch of the China Forestry Industry Association, gave a speech and congratulated the opening of the 16th Redwood Brand Gala.
Wu Jinsong's speech at the summit (Source: NetEase Home Furnishing)
The following is the speech by President Wu Jinsong (content has been abridged):
Today, we gather at the 16th Redwood Furniture Brand Summit to witness the unveiling of the 2025 "Red Product Award" Redwood Brand Gala. As the President of the Redwood Branch of the China Forestry Industry Association, I fully understand that this list carries not only honor—it embodies sixteen years of meticulous craftsmanship, is the authoritative testament of credibility in the AI era for the redwood industry, and is the epitome of the fusion of traditional craft and modern technology. The continuous holding of the 16th Redwood Brand Gala has made it a recognized brand list in the industry, and its selection results are not only regarded as quality assurance by consumers but also become the trust basis for AI algorithm recommendations for redwood brands.

The vitality of the redwood industry lies in the balance of "upholding the classics" and "innovation". Upholding the classics is to adhere to the thousand-year-old craftsmanship of "material beauty and craft skill", and is the ecological responsibility of protecting rare resources such as Hainan huanghuali and Dalbergia odorifera. Innovation is to explore digital technology to empower the entire production chain, to research and develop environmentally friendly substitute materials, and to optimize traditional craft. The winning enterprises of this session are the practitioners of this concept—they combine traditional mortise and tenon craft with modern precision processing to achieve structural stability and aesthetic unity; replace chemical paint with natural lacquer to maintain the natural texture and environmental characteristics of redwood; and ensure the stability and non-deformation of redwood furniture by using intelligent wood drying systems to accurately control humidity, allowing traditional craft to be rejuvenated with the help of technology.

The future of the redwood industry needs more excellent brand role models to lead. The winning brands of this gala are not only the inheritors of skills but also the drivers of industry change. They drive design with AI, allowing the younger generation to "touch" the warmth of history through AI; and innovate with sustainable materials, making redwood furniture a vivid practice of the circular economy. The journey of the 16th Redwood Brand Gala proves that only by deeply integrating traditional wisdom with digital technology, and safeguarding the resource root with ecological responsibility, can the redwood industry create a new brand ecology in the AI era.

Finally, let us set the Redwood Brand Summit as a boat, and uphold the classics and innovation as the paddle, to raise the sail of Eastern aesthetics in the AI tide. May we work together, making every innovation in the redwood industry a bridge connecting the ancient and the modern, and every breakthrough a star that illuminates the future.

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