可拆洗床垫，顾家守护洁净睡眠

Guojia Home Health Sleep Flagship New Product Launch Guojia Home Health Sleep Flagship New Product Launch

On December 29th, Guojia Home successfully held a new product launch event themed "Dream Comfort, Pure Sleep" at the Hefei Rongchuang Hotel. The event featured the launch of several new Guojia Pure Sleep mattress products, centered around the Guojia Pure Sleep dual core mattress. This is Guojia's response to the trend of healthy home products and the specific demand for "clean sleep," which may drive the mattress industry from a single functional comparison to a leap towards a healthy sleep solution.

In the current consumer trend, health has become an important factor in evaluating the core value of home products. Consumers' focus on sleep products is shifting from basic support and comfort to deeper levels of cleanliness and health protection. As the core carrier of the sleep scene, the cleanliness of the mattress is directly related to sleep quality and human health. Unclean mattresses can breed mites, bacteria, and other hazards, which are easy to trigger allergies, skin problems, and disrupt deep sleep rhythms; especially for families with children, pet owners, and people prone to allergies, these problems are more prominent. Traditional mattresses generally lack an effective physical protection system and are difficult to clean and maintain, making it difficult to solve these core pain points and becoming a common challenge faced by the industry in meeting user health needs.

Guojia Home's newly released PureSkin™ mattress is based on a deep understanding of user needs. It integrates the three core functions of Evolon® anti-mite cloud film, EasyClean™ nanometer three-proof fabric, and top pad washable design, building a "breathable anti-mite—immediate anti-pollution—long-term maintenance" full chain cleanliness solution. It transforms "full-dimensional cleanliness" from a concept to a user-perceptible sleep experience, making "healthy sleep" accessible to every family. This user-oriented product development philosophy also provides a reference for the industry to explore product value upgrading.

It is worth mentioning that on the morning of December 29th, Guojia Home officially signed a strategic cooperation agreement with Freudenberg High-performance Materials Group of Germany and became the first mattress brand in the home industry to reach a deep strategic cooperation with Freudenberg Evolon®. This is a strong combination of the leading force in the home industry and a global renowned material technology enterprise, and an important milestone for both parties to deepen their work in the field of healthy sleep. This cooperation focuses on the in-depth collaboration of high-end technology and core materials, injecting the century-old clean technology accumulation and material advantages of Freudenberg into Guojia Pure Sleep flagship products, successfully reshaping the core standard of healthy sleep. Guojia Home will also take this opportunity to bring consumers in China safer, cleaner, and more comfortable advanced sleep experiences, leading the Chinese mattress industry to a more healthy, higher quality, and more refined direction.

Innovation Technology Anchors the Core Value of "Cleanliness"

The health and cleanliness of the sleep environment have become a core concern for parenting, pet-owning families, and people prone to allergies. Based on this insight, Guojia Home has precisely focused on the core dimension of "cleanliness" for this product innovation.

At the launch, Guojia Home systematically introduced how the Guojia PureSkin™ mattress builds a "full-dimensional cleanliness" solution for users around the three core functions of "anti-mite, anti-pollution, and easy cleaning."

For example, the Guojia Pure Sleep dual core mattress, with its hidden Evolon® anti-mite cloud film, constitutes an important line of defense for cleanliness protection. The warm and humid environment inside the mattress is prone to breeding mites, and their excrement is a key allergen for allergies and rhinitis. The mattress from Guojia, co-researched with the global renowned material company Germany Freudenberg (Freudenberg), is equipped with Evolon® anti-mite cloud film, which can physically block mites and their excrement with a dense three-dimensional network fiber structure with a pore size of less than 1 micron, thus reducing allergens from the source. This technology has passed the international environmental textile association OEKO-TEX® Standard 100 certification and won the European Allergy Research Foundation (ECARF) five-star protection certification.

What's more, the Evolon® anti-mite cloud film does not sacrifice comfort. The special weaving technology used can achieve a balance between protection and comfort—while providing dense barriers, it also maintains excellent breathability, keeping the sleep environment breathable and not damp, dry and not stuffy. It builds an安心 sleep protection barrier for people prone to allergies, effectively alleviating respiratory discomfort, sneezing, and skin itching at night, and improving the health and cleanliness of the sleep environment from the root.

If anti-mite solves the "invisible enemies" inside the mattress, then the surface of the mattress is constantly facing "visible troubles." The penetration of liquid stains is the primary cause of the mattress becoming a sanitation dead end, breeding bacteria, and producing odors, especially困扰ing families with children and pet owners. The EasyClean™ nanometer three-proof fabric on the surface of Guojia Pure Sleep dual core mattress can effectively resist more than 40 common water-based, oil-based, and mixed stains. The realization of these "anti-pollution" functions is mainly due to the nanometer-level protective technology used, which builds a stable micro-structure barrier on the fiber surface, mimicking the "lotus effect" to make liquids form droplets on the surface and cannot penetrate quickly.

This means that situations such as accidental spills during night feeding and bedwetting in children, as well as pet prints and urine in pet-owning families, can be easily dealt with through a "clean with a wipe." The protective layer can form an effective barrier immediately, preventing stains from penetrating deep into the mattress, avoiding the breeding of bacteria in the deep layers of the mattress, and completely ending the psychological anxiety and household burden of difficult cleaning, making cleaning efficient and easy.

On the basis of dual anti-mite and anti-bacterial protection, the top pad washable design further gives the user the freedom of cleaning. The Guojia PureSkin™ mattress represented by the Guojia Pure Sleep dual core mattress can easily remove the top pad of the mattress, making it possible to wash and dry the mattress, solving the pain point of traditional mattresses that cannot be deeply cleaned, greatly improving the efficiency and convenience of cleaning, and effectively maintaining the long-term cleanliness of the mattress.

On the whole, Evolon® anti-mite cloud film, EasyClean™ nanometer three-proof fabric, and top pad washable design together constitute a complete full-dimensional cleanliness solution. This system is not a simple addition of functions, but a systematic and engineering solution for the core proposition of "sleep micro-environment health." It transforms the abstract health demand of "cleanliness" into a verifiable and perceptible product power, providing users with real security guarantees.

Systematic Design Perfects the Health Sleep Experience

While focusing on the core functional innovation of "cleanliness," the Guojia PureSkin™ mattress also shows its comprehensive strength in "support," "pressure relief," and user service protection.

At the launch, Guojia Home showcased the high-quality materials of the Guojia Pure Sleep dual core mattress, including EasyClean™ nanometer three-proof fabric and Evolon® anti-mite cloud film, as well as six materials such as wool cotton, Germany Muller graphene antibacterial 3D material, biobased memory foam, breathable pressure-relieving latex, breathable washing sponge, and innovative five-zone super 8 spring 2.0, which work together to empower users' healthy sleep.

The upgraded five-zone super 8 spring 2.0, with its "unequal division of five zones" innovative design, breaks the limitation of traditional equal division spring adaptation. Through differentiated arrangement, it achieves point-to-point precise support and can closely fit the curves of the head, neck, shoulders, back, waist, buttocks, and legs, effectively filling the support gap in the waist and neck of ordinary mattresses. With the patented 8-loop barrel-shaped independent spring, it not only has strong support but also excellent sound insulation, so that you will not disturb yourself or your partner's good dream when you turn over.

On the basis of the support system, the mattress builds a delicate pressure-relieving envelopment through the scientific superposition of multi-layer composite materials, which achieves a balance between support and comfort, accommodating various sleep positions and allowing users to continue to enjoy comfortable sleep. Its pressure-relieving structure mainly achieves "one stick, two support, three envelopment"—the biobased memory foam and breathable pressure-relieving latex gently fit the body curve and can effectively alleviate pressure points; the Germany Muller graphene antibacterial 3D material provides a three-dimensional support with more than 77 support points per square centimeter and a total of more than 27 million support points in the whole pad, ensuring painless翻身; the outermost soft sponge wraps the body with delicate elasticity, and the three-level progressive design together constitutes the immersive comfortable experience of the Guojia Pure Sleep dual core mattress, allowing users to enjoy comfortable sleep.

In terms of service, Guojia mattress provides full-cycle worry-free protection. It has officially announced the "3-year only exchange, no repair" policy, which subverts the conventional industry model of repair. Within the warranty period, any quality issues affecting sleep quality are directly exchanged for free, without complex procedures, completely eliminating after-sales concerns. With the "180-day no satisfaction no exchange or return" service covering the full product line, it forms a dual guarantee of pre-sale trial sleep and after-sales warranty, completely eliminating concerns from consumption decision-making to long-term use. In addition, users who place orders for the Pure Sleep dual core mattress before December 31, 2026, can enjoy the right to free replacement of the original quality top pad cover within 3 years. Guojia's service upgrade this time promotes the transformation of the industry towards user experience priority, bringing consumers real security guarantees.

On the whole, the PureSkin™ mattress launched by Guojia at this launch clearly presents its systematic approach to responding to health sleep needs. It does not stop at the addition of single functions, but integrates Evolon® anti-mite cloud film, EasyClean™ nanometer three-proof fabric, and washable structures in depth, building a "full-dimensional cleanliness" system from inside to outside, from protection to maintenance. With the human engineering innovative five-zone custom support design, the composite pressure-relieving material combination, and comprehensive service protection, it fully meets users' health sleep needs in all dimensions such as spine protection, breathability, and sleep micro-environment health.

This means that Guojia is trying to expand the competitive dimension of the mattress from traditional materials or local functions to a precise response to users' real and specific life scenarios, as well as a systematic management of the cleanliness and health of the sleep micro-environment. It may promote the mattress industry from "single anti-pollution, anti-mite functional comparison" to "full-dimensional health cleanliness protection + long-term quality guarantee" of new value standards. This launch can be seen as an in-depth exploration of the existing product development logic of the industry and reveals the direction of mattress value upgrading: only by closely following users' specific health needs and responding to increasingly higher sleep needs with systematic solutions can consumers truly be touched. This is the deep-level strategic thinking of Guojia beyond single product innovation: while setting the benchmark of "full-dimensional cleanliness" with the Guojia PureSkin™ mattress, it is based on users' full-dimensional health sleep needs, connects the support, refreshment, and other multi-product matrices, and builds a "healthy sleep" category mindset covering all scenarios such as spine protection, breathability, and cleanliness protection. From single-function breakthrough to systematic solution, from flagship product leadership to full-matrix ecological layout, Guojia mattress is redefining the industry boundaries of healthy sleep with the user demand as the core anchor point, promoting the industry from "function comparison" to "healthy lifestyle empowerment" in-depth transformation. This not only brings consumers high-quality sleep experiences within reach but also provides a clear practical path and value model for the health upgrading of the home industry as a category leader.

Disclaimer: The market has risks, and choices need to be cautious! This article is for reference only and shall not be used as a basis for buying and selling.

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