首页即时动态奥克斯火星挑战：一度电点亮万盏灯

奥克斯火星挑战：一度电点亮万盏灯

来源：家居百科时间：2025年12月22日 14:07

Axkid's Innovative Brand Expression: Signals from Mars

When the competition in the home appliance industry revolves around parameters, prices, and channels, Axkid recently made a bold move with a science fiction short film titled “Signals from Mars”, an innovative brand expression that broke away from the industry's conventional thinking.

In the film, an Axkid smart engineer from 2055 struggles for survival in a Martian base, facing energy shortages, food crises, and spiritual solitude. He ultimately relies on the Axkid smart air conditioning system with the "energy-saving mode" to not only successfully grow potatoes but also, at a critical moment with only one unit of electricity left, lights up ten thousand lights to attract rescue.

This is not just a product promotion but also a brand experiment that deeply integrates technological innovation, humanistic care, and future imagination. It precisely echoes the idea that "technology is the warmest fireseed for humanity" and clearly guides Axkid's innovative technology towards the brand value of "doing good". It achieves a synchronized resonance between technological power and brand appeal.

Base on Green Energy Saving Protect Every Unit of Electricity

In the film, with the base's electricity running low and only 20 days of operating time left, the Axkid Ultra Energy-saving mode is activated, with an APF efficiency of 6.02, greatly reducing energy consumption, extending the "endurance" from 20 days to 99 days. At the same time, the Ultra Energy-saving mode controlled by AI intelligent algorithms precisely maintains a growth environment of 15℃–20℃ for potatoes, thus ensuring the life support of this unique food source. It nurtures the seed of civilization with the temperature of technology.

Under the accelerated global carbon neutrality process, this plot in Axkid's short story not only represents an innovative brand narrative but also a powerful declaration of green strategy. It elevates "energy saving" from cold laboratory data to a perceptible, participatory, and inheritable lifestyle, even giving it an ecological metaphor concerning the continuation of human civilization.

In Axkid's view, "energy saving" is no longer a passive technical compromise but an active value choice. The "Ultra Energy-saving" series of Axkid air conditioners, with an APF efficiency of 6.02, redefines the energy-saving ceiling of inverter air conditioners. The AI dynamic load prediction algorithm ensures that every unit of electricity is used "to the knife edge"—ensuring comfort while avoiding waste. Behind this is Axkid's green technical fortress constructed over nearly three years of more than 2 billion yuan in R&D investment, covering core areas such as high-efficiency DC inverter compressors, environmental protection refrigerants, and full life cycle carbon footprint management.

More importantly, Axkid is waking the public's deep awareness of energy value through both product and content storytelling. In the film, the "one unit of electricity" is assigned multiple meanings: it is the last energy to maintain the life system in the Martian base, the temperature control guarantee to stimulate potato seedlings, and the hope signal to summon rescue. This method of integrating energy conservation and environmental protection into survival narrative cleverly transforms the abstract "dual carbon goal" into concrete emotional resonance—the user realizes that every intelligent temperature adjustment, every offline voice wake-up, every effortless energy-saving operation is a gentle guardianship of Earth's resources.

This marks that Axkid no longer stops at optimizing product functions but actively shoulders the era mission of promoting green and low-carbon living, becoming an advocate for green living and a practitioner of low-carbon technology implementation.

Opening a New Track of "Emotionalized Intelligence" Leading the Industry in Intelligent Transformation

According to Sullivan's research, the global smart home market size is expected to exceed $200 billion by 2025, with the annual compound growth rate of voice air conditioners exceeding 30%. Under the broad market prospects, the current AI voice function of most smart home appliances is still focused on improving operational efficiency and executing commands, remaining at the "tool" level.

While Axkid in its creative film has achieved a highly forward-looking leap: when the engineer is isolated in the Martian base, the AI voice system is no longer just a passive response to "increase the temperature" or "enable sleep mode" commands, but actively listens and responds to emotions, becoming his only interlocutor. This setting is not a science fiction fantasy but a deep insight into the essence of the next generation of smart appliances by Axkid—the true intelligence should not stop at "understanding" but also "understanding you”.

To achieve this vision, Axkid Group is closely aligned with the market demand for dual upgrades of intelligence and humanization, and has rapidly realized in-depth innovation in the hard and soft power of air conditioner quality and AI technology through cooperation with leading companies such as Baidu and DeepSeek. Its new generation of air conditioner products have integrated differentiated user experiences such as dialect recognition, physical wake-up, and offline response, greatly reducing the threshold for use, particularly benefiting the elderly, children, and other non-digital native groups. Now, with just a light voice, the system can not only automatically adjust the temperature but also chat with the user and play relaxing music, creating an emotional home atmosphere.

This transition from "functional intelligence" to "emotional intelligence" marks that Axkid has gone beyond the traditional logic of home appliance competition and has率先 embedded its products into the family emotional ecology. It no longer asks "what users want" but thinks "what users want at this moment"—this is the core of "emotionalized intelligence”.

Market feedback has verified the foresight of this strategy. According to authoritative data from Sullivan, Axkid's smart voice air conditioner has ranked first globally for two consecutive years, not only leading the industry in intelligent transformation but also winning user minds with "warm technology”.

More Than Just Imagining Deeply Practicing Technology for Good

The stunning scene of finally "turning on ten thousand lights" at the end of the film elevates the extreme energy-saving ability of the product to the emotional peak of "illuminating the path home". In the face of adversity, the one unit of electricity carries kindness, wisdom, and courage, precisely echoing Axkid's deeper brand strategy of "innovative technology, doing good”.

In the film, through a series of specific plots such as "rescuing life", "guarding hope", "companying solitude", and "guiding back", the brand value of energy conservation, intelligence, and love is vividly interpreted. In reality, Axkid's recent service upgrades such as "24-hour rapid installation", "ten-year warranty promise", and AI voice conversations that reflect humanistic care, and energy-saving technology that helps the dual carbon strategy, have formed a consistent narrative with the real world, thereby constructing a complete value system from technology to products to services and to emotional resonance.

The ending of the video pushes the narrative to another climax: the rescue mission is ultimately carried out by a robot from UST, a company specializing in artificial intelligence. More significantly, the camera follows this robot and finally stops at the entrance of the Axkid factory, suggesting that the story is still unfolding and releasing a strong signal: Axkid is exploring the cross-border联动 of AI and embodied intelligence.

This may预示 that Axkid's air conditioner will no longer be limited to the single role of "perceiving the environment and adjusting the temperature" but will move towards a broader smart ecology—cooperating with robots, interacting with AI, and seamlessly connecting with the future of life. A deep integration of smart home and embodied intelligence is unfolding.