箭牌花洒联动鸿蒙,探索智能沐浴新境界
Redefining the Shower Experience with Technology
Not just a showerhead, but a redefined shower experience.
Recently, at the HarmonyOS Connect Partner Summit, the first smart bathroom product from the HarmonyOS Select family was launched, reigniting a billion-dollar market with technology. The intelligent shower Pro, ZhiYu Jingling, embodies the redefinition of a comfortable bathing cycle by HarmonyOS Select and Armitage, marking a deeper and more segmented industry penetration in the transformation of traditional home products through intelligentization.
Why choose to 'redefine' the shower?
For such deep penetration, it is inevitable to cut into a category with a wide mass base but urgently in need of change. So, why did HarmonyOS Select and Armitage choose to 'redefine' the shower? The traditional showerhead market is large but highly concentrated on price-performance. Data shows that more than 75% of sales come from products below 50 yuan (showerhead). Consumers' core pain points are "low water pressure" and "small water flow," and these pain points have been long-standing: sudden temperature changes, manual temperature testing, and water quality safety. Therefore, functions such as boost, temperature control, and filtration have become the mainstay, and related topics have gained over a billion views on social platforms.
At the same time, the intelligent shower market, although still in its early stages, has already shown clear growth trajectories and differentiation characteristics. Front-line designs such as preheating cold water, skin care, anti-scalding, large top spray, and water purification are accelerating market penetration. Users' expectations for showers are no longer just for cleaning but also require them to become intelligent devices that understand people, are reliable, comfortable, and healthy. From 1.0 function showerheads to 2.0 temperature-controlled showerheads, although they have solved the pain point of sudden temperature changes, they cannot solve the problem of the whole cycle. It is not until the 3.0 intelligent shower that the launch of the HarmonyOS Select Armitage intelligent shower ZhiYu Jingling enables the shower to truly solve the problem of the whole cycle comfortable bathing.

As emphasized by Xie Wei, Vice President of Armitage Home Group, ZhiYu Jingling has achieved an experience innovation from "people adapting to products" to "products actively serving people." The product has redesigned the interaction logic between users and water, with its core breakthrough being "saying goodbye to the uncertainty before bathing."
How to upgrade the shower from a tool to a 'life partner'
This shower supports HarmonyOS interconnection, not just for the sake of adding an internet connection to the product. Its core value lies in the deep integration of hardware, software, and ecology, systematically solving the experience difficulties that a single product cannot crack, thus redefining the product value. "It can not only be controlled through the Smart Life App but also can achieve cross-end interconnection with vehicles equipped with HarmonyOS cabin, such as AITO and Zhijie."

You can imagine a scene: on your way home in the car during winter, you can remotely start the shower's preheating water function, and when you get home, you can take a comfortable hot shower.
This interconnection between devices seems to just add an entry point for control, but actually changes the attributes of the product. The shower is no longer just a water outlet, but becomes an intelligent link in the family water comfort process. This perfectly fits the views of Yang Haishong, General Manager of Huawei Terminal BG OEM Ecosystem Product Domain: "Bathroom is a highly neglected subsystem, and it has a vast space for experience in intelligentization in the future."

Where is the "must-have" scenario for smart shower? In the long-term living environment of the family, the value of smart shower lies in improving the "certainty" of daily life quality. Armitage, as a professional brand in the bathroom field, has contributed its core technology and design to the product, especially the Air Plus oxygen enrichment boost black technology, which was emphasized by Yang Haishong at the HarmonyOS Connect Partner Summit. This technology truly realizes the digital落地 of marketing slogans and has exceeded the new heights of multiple industry indicators.
The oxygen content of the top jet water is 110% higher than that of the industry; the water impact force is precisely controlled to 0.87N, 25% higher than that of the industry; the 320mm giant top spray can match the body shape of 95% of the Chinese population; the water flow area customized according to the body shape of the Chinese population is 32% higher than that of the industry.
These indicators ultimately point to a warm user experience goal: among a specific population, ZhiYu Jingling has also set a "user-friendly" benchmark and solved the problems of anti-scalding, anti-flying, and water quality.
As the first intelligent constant-temperature showerhead that can be upgraded through OTA, ZhiYU Jingling solves the big pain point of inaccurate temperature control and repeated temperature adjustment. It is equipped with real-time digital display, paired with infrared sensing, and the screen lights up as people approach, making the water temperature clear to see, without the need for repeated testing. The Pro version of ZhiYU Jingling is specially configured for the pain points of the maternal and child population. It adopts an internal PP cotton filter to filter out fine sand and other impurities in the water, and calcium sulfate balls to filter out chloride ions in the water, effectively filtering out impurities and residual chlorine in the water, and flowing out purer and softer water flow, gently protecting the bathing health of babies and sensitive skin women, making mothers more at ease. For the problem of water temperature fluctuation caused by multi-way water supply in the family, ZhiYU Jingling is equipped with a constant temperature valve core, the valve core adopts a considerate anti-scalding design, and when cold water is cut off, hot water is quickly cut off within 5 seconds. In addition, it also has a child lock to prevent children from accidentally operating and scalding. For the micro-renovation family, ZhiYU Jingling adopts an external battery, without the need for wiring and transformation, and can be installed in any bathroom the same day. When these experiences become stable and reliable, the smart shower is from "an upgrade product" to an "irreversible habit product". In the high-end hotel and inn scenario, the smart shower will become a weapon to create differentiated experiences. Just like the popularization of intelligent toilets in high-end hotels to improve the feeling of guests, providing a constant temperature, intuitive, and interactive bathing experience with the room environment will become a new touchpoint for hotels to improve reputation and profit-making ability.
Who is driving this "bathing upgrade"?
When smart shower shows the potential to become an "innovative category," then, who is leading the charge? The report of Armitage mentioned two keywords: "smart control" and "quality party." Who are they? From the age perspective, they are likely to be the new middle-class family groups aged 25-45; according to the search data of Douyin and Xiaohongshu, the audience of smart shower and other innovative showerheads is mostly female (58.09%), and consumers from first-tier and new first-tier cities contribute over 60% of sales - which is highly consistent with the "quality party" portrait. From the perspective of consumer psychology, this group has clear requirements for the details of life and is willing to pay for time and comfort.

The "out-of-station million-level exposure" and "100+ KOL endorsements" mentioned in the report reveal that their decision-making path also highly depends on content. On Douyin, the topic of #ShowerRecommendation# has reached 170 million views; evaluation and purchasing guides have built a three-dimensional cognitive field. The consumption decision has changed from passive receiving advertisements to completing a "trust vote" through cross-platform content. More notably, as a high-frequency, shared, and strong experience product, the shower naturally has the "family decision-making" attribute. The purchase process often involves discussions and consensus among family members, making its hot sales more representative.
The market has given the most direct response: on the first day of the launch on December 10, the product's total channel sales exceeded 3,800 units, and the sales exceeded 7 million yuan.
The hot sale of a new type of showerhead may not be enough to define an industry shift. But it indeed reveals a fact: in the Chinese consumer market, traditional categories are worth redefining with the logic of upgrading. Just as Harmony defines the smart space, through self-sensing intelligence control in the bathing, toilet, and washing areas, and the whole-domain collaboration of temperature, humidity, people, light, and smell, bringing a deep integration experience of vision, hearing, smell, and touch to users. In this process, the competition of smart shower and the entire intelligent bathroom will be around the in-depth insight and precise optimization of local living scenarios. With the further integration of AI technology into various scenes such as living and transportation, the bathroom scene is evolving towards more integration, intelligence, and understanding of people.

As Xie Wei said, the future Armitage will not only be the provider of smart hardware but also the provider of "smart life scenario solutions." Understanding water, health, and how to use technology and design to care for people is the depth and warmth that Armitage cannot be replaced with in the intelligent bathroom ecosystem. In addition to smart showerheads, Armitage smart bathtubs will also be launched on the same day. Armitage is expected to use this as a lead for the future to define the comfort and intelligence of the next generation of smart space subsystems.

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