周报：明年国补续期，家具出口降5.1%，家居A股控权潮涌

Home Industry News Update

01

From December 10th to 11th, the Central Economic Work Conference deployed economic work for 2026, emphasizing the importance of "domestic demand-driven" and "building a strong domestic market." It was announced that the implementation of the "two new" policies will be optimized, indicating that the national subsidy policy will continue next year with some adjustments.

02

累计4102.4亿元 同比下降5.1%

Recent data from the Chinese Customs released the export volume and value of key commodities in November 2025. The export amount of furniture and its parts in November was 38.38 billion yuan, and the cumulative export amount from January to November was 410.24 billion yuan, a decrease of 5.1%. For household appliances, the export amount in November was 53.3 billion yuan, a decrease of 0.4%, and the cumulative export amount from January to November was 63.3 billion yuan, a decrease of 2.8%. The export amount of lighting equipment and its parts in November was 20.08 billion yuan, and the cumulative export amount from January to November was 239.54 billion yuan, a decrease of 10.8%.

03

于广东佛山隆重开幕

The "2025 Industry Light Conference - 34th National Building Materials and Home Furniture Industry Annual Meeting and the 7th Session of the Enlarged Meeting of the China Building Materials Circulation Association" organized by the China Building Materials Circulation Association was officially held in Foshan, Guangdong from December 10th to 11th.

04

剑指千亿集群，2028年建成先锋城市

The Shenzhen Housing and Construction Bureau and the Industrial and Information Technology Bureau jointly issued the "Action Plan for Accelerating the Promotion and Development of Whole House Intelligent Applications and Industries in Shenzhen (2026-2028)", aiming to build a whole house intelligent industry cluster with the construction of "good houses" as the focus.

The plan proposes that by the end of 2028, Shenzhen will be developed into a leading and internationally advanced whole house intelligent pioneer city. Shenzhen has formed a complete industrial chain covering key links, with representative enterprises such as Huawei and Greenmi Union Innovation, and has promoted the application in many residential and pilot projects.

05

价值100公司探寻之旅”走进玫瑰岛

On December 11, 2025, the "2025 China Home Industry Value 100 Companies Exploration Journey" event visited Rose Island Bathroom. General Manager Zheng Haoyun of Sohu Focus Home and his team had an in-depth exchange with Xu Tianti, Executive President of Rose Island, discussing how companies can build core value in the current market environment.

06

寒冬中的突围与重构

In 2025, from the smooth transfer of control of *ST Yuzhen and Filinger to the failed transfer of control of Mengtian Home, to the end-of-year rush of Zhenai Meijia and *ST Dongyi, the "captains" of many listed home furniture companies have been changing densely. This is not an isolated capital operation event, but an intertwined reflection of passive self-help and active reconstruction in the context of shrinking demand and intensifying competition, which also implicitly contains the inevitable logic of the transformation of the home industry from an estate-dependent type to a consumer-led type, outlining the development landscape of the key period of reshaping the industry pattern.

07

家居业在玩什么新游戏？

The 2025 Guangzhou Design Week opened in the cold winter, but ignited the entire industry with unexpected "heat" - not only the heat of thought and aesthetics, but also the real popularity. For the first two days of the event, there were long queues of over an hour to enter the Pazhou Exhibition Hall, and the hall was crowded with people. However, in sharp contrast to the bustling crowd outside the hall, the list of participating brands in the hall was shrinking: those once familiar home and building materials brands were decreasing.

08

On the evening of December 8, 2025, Pianano issued an announcement stating that the controlling shareholder and actual controller Ma Libin is planning a major event involving the change of control of the company, which may result in a change in the actual controller of the company.

09

喜临门健康睡眠科技股份公司

On December 10th, "Xilinmen Furniture Co., Ltd. About the Announcement of the Proposed Change of Company Name and Revision of the 'Company Articles of Association'", it is proposed to change the Chinese name of the company to "Xilinmen Healthy Sleep Technology Co., Ltd." (subject to the final business registration). The reason for the name change, the announcement said, is driven by the continuous upgrading of consumer demand for healthy sleep and the company's own business development needs, and the company is firmly advancing from a "traditional furniture manufacturer" to a "technology-based sleep solution provider" strategic transformation.

10

孙命阳正式出任公司总裁

Tute Stock Co., Ltd. announced on December 11th that it has appointed Sun Mingyang as the President of the company, responsible for the daily operation and management of the company. The company said that this appointment is to adapt to the strategic development needs and further improve the professional level of operation and management. Sun Mingyang has served for a long time at Midea Group and has successively held senior management positions in companies such as SKG, Shucong, and Kaidi, with rich marketing and management experience in the home appliance and smart home industry.

Produced by Sohu Focus Home, compiled from public information

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