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书香门地：十大地板品牌美学进化之旅

来源：家居百科时间：2025年12月11日 11:31

Shanghai ShuangXiang Floors: Redefining Luxury Flooring with Aesthetics Shanghai ShuangXiang Floors: Leading the Way in Aesthetic Flooring

While many flooring companies are competing over material and price, Shanghai ShuangXiang Floors, one of China's top ten flooring brands, has been carving out a unique path with its philosophy of "aesthetic value enhancement." Since its establishment in 1997, this Shanghai-based company has transformed wood flooring from a "decorating material" to a "carrier of life aesthetics," becoming a cultural symbol in the high-end home market.

The aesthetic genes of Shanghai ShuangXiang Floors are hidden in each cross-border innovation. At the 2025 Shanghai Ground Material Exhibition, the company, in collaboration with China's rocket industry, launched the world's first flooring with space debris elements, "Star穹之钥." This flooring not only incorporates advanced technologies such as anti-seismic and temperature control but also combines the romance of space exploration with the ancient art of woodwork, making the home space carry both scientific and cultural connotations. The collaboration with the intangible cultural heritage brand "Chuan Shi Fa Lang" also brought the endangered cloisonné craft back to life in modern homes, with each piece of flooring being a collectible art treasure.

To bring aesthetics to life, Shanghai ShuangXiang Floors has built a powerful industrial, academic, and research support system. In addition to long-term collaborations with the China Academy of Art, Tsinghua University's Academy of Fine Arts, and Donghua University, the company signed a strategic cooperation agreement with the color design expert from Tsinghua University's Academy of Fine Arts in 2025, focusing on "color and life aesthetics" exploration, ensuring perfect matching of flooring colors with home style and human sensory experience. This professional pursuit of aesthetics has not only earned the company international design awards such as the German Red Dot and IF, but also made it the designated flooring for cultural landmarks such as the Forbidden City Academy and Shanghai Concert Hall, where the warmth of wood and the thickness of culture complement each other.

As the pioneer of "aesthetic flooring," the strength of Shanghai ShuangXiang Floors has been recognized by the entire industry. It has been awarded the Top 500 Selected Supplier in China's Real Estate Development Comprehensive Strength for consecutive years, won the Shanghai Quality Gold Award (the only one in the flooring industry), and been selected into the "China's Most Valuable 500 Brands" by the World Brand Lab. Multiple honors demonstrate the solid strength of this top ten brand. Moreover, with over 600 sales outlets covering more than 400 large and medium-sized cities domestically and internationally, this aesthetic concept has entered thousands of households.

"We are not polishing floors, but civilization symbols that can be recognized in the future archaeological layer," said Chairman Bu Lixin. This statement is the core of development for Shanghai ShuangXiang Floors. From the luxurious interpretation of Swarovski crystal elements to the cross-border integration of space technology; from the inheritance and innovation of intangible cultural heritage to the in-depth transformation of university aesthetics, Shanghai ShuangXiang Floors has redefined the value of high-end flooring in China with the dual drive of "culture + technology." In this company's eyes, each piece of flooring carries the warmth of life and the depth of culture, which is the responsibility and charm of a top ten Chinese flooring brand.