皮阿诺：共生长理念驱动市场动能

Innovator's Alliance Event in Ningbo: Boosting Brand and Market Presence Key Insights from the "Innovator's Alliance" Think Tank and Urban Aesthetics Tour in Ningbo

What was your biggest impression from the "Innovator's Alliance" Think Tank and Urban Aesthetics Tour in Ningbo? How has this event helped deepen your market presence locally?

The biggest impression was one of "empowerment" and "resonance." This think tank was not only a feast of ideas but also a showcase of Pianno's brand and design craftsmanship, aligning perfectly with our Ningbo team's twelve-year commitment to "making design a reality." Such high-profile brand events have significantly boosted our brand power and professional resonance in the local market, concretely showcasing Pianno's brand height and design strength. As designers delved deeper into Pianno's product capabilities from cabinets to overall wooden products, including high-end materials like melamine board, skin texture, and mixed oil, and our ability to integrate doors, walls, and cabinets, they gained a more direct trust in our ability to handle high-end projects and complex craftsmanship, injecting strong momentum into our continuous expansion into the high-end market in Ningbo.

How do you understand the "Innovator's Alliance" and "Co-Growth" philosophy proposed by Pianno's headquarters? In your view, how can brands and dealers best achieve "mutual pursuit"?

"Innovation" is the value foundation shared by Pianno's brand and dealers, ensuring our unique competitive edge in the market; "Co-Growth" is the key path to building a brand ecosystem, emphasizing a collaborative evolutionary and value-win partnership. This think tank was a perfect embodiment of the "Co-Growth" philosophy. By bringing in a batch of high-quality designer resources, it greatly enhanced our brand height and professional reputation in the local market, providing strong backing for us to open up the high-end market and connect with core designers. Regarding "mutual pursuit," we believe that the key lies in the efficient synergy of "brand empowerment" and "market deepening." Pianno's headquarters continuously provides strategic direction, core resources, and brand event support; as dealers, we focus on localized operations, converting brand energy into market share and customer reputation, ultimately achieving a double increase in brand value and market performance.

One important aspect of this event was the connection between national design masters and local high-quality designers. How do you think this connection has helped in the actual conduct of your business? Has it already facilitated new cooperation opportunities?

This connection is very practical, breaking down information barriers and enhancing the vision and scheme capabilities of local designers. The design philosophy and techniques shared by Teacher Xietian can be directly applied to our current project designs, improving the overall level of the scheme. In terms of cooperation opportunities, after the event, we have already facilitated several in-depth communications. Several local elite designers who participated in the event are currently in discussions with us about several high-end villa projects, and they all expressed a strong willingness to cooperate after gaining a new understanding of Pianno's product power and implementation capabilities through this event.

How has Pianno's brand strength provided a solid foundation for you? In Ningbo, how have you used localized professional services to transform this brand strength into tangible market reputation?

For twelve years, my team and I have always focused on full-case customization, adhering to a core goal: "Bringing design creativity to life for every user, making design a reality." We believe that good design not only needs to be impressive on paper but also rooted in life.

Over the years, we have served more than 100 high-end users each year, accumulating numerous million-level mansion cases, with more than a thousand implementation projects, covering many high-end residential developments in Ningbo, including Poly Minghu Jinfu, China Resources Land Zhiyu Yunjing, Jiangshan万里 Jiuyao, Minghu Xinzhong Xingzhou, Zicu Tai, Diyoutai Villa, Tan Palace, Fengming Yuncui, Fenglu He Ming, etc.

To ensure a closed-loop service, we have set up 2 large stores in Yingzhou District of Red Star Macallan, including 1 professional cabinet store and 1 wooden aesthetics exhibition hall, and established a one-stop self-owned team covering pre-sales, design, installation, delivery control, and after-sales service. As the exclusive dealer in Ningbo, our service scope covers the entire city and its affiliated counties, ensuring that each project can be professionally supported throughout the process, truly realizing the brand philosophy of "devoted to innovation, born to be different" and creating a sustainable good living experience for users.

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