首页即时动态第27届羽绒博览会圆满落幕，成果丰硕

第27届羽绒博览会圆满落幕，成果丰硕

来源：家居百科时间：2025年11月07日 11:24

27th China International Down Expo Recap

On November 6th, the 27th China International Down Expo (hereinafter referred to as "Down Expo") was successfully concluded at the Jiangsu Changshu International Exhibition Center. This year's Down Expo, themed "Down Hubs Global, Promoting Consumption," occupied an exhibition area of 10,000 square meters, gathering enterprises from the whole down industry chain, including raw materials, clothing, home textiles, equipment, and testing.

With a three-day exhibition, it attracted 150,000 online visitors to browse the live pictures, with the online audience exceeding 400,000 on the opening day. The on-site reception of professional visitors was nearly 10,000, fully demonstrating the vigorous vitality of the down industry and the wide influence of the Down Expo.

Full Industry Chain Gathering, Building an Efficient Matching Platform

The Down Expo attracted well-known domestic brands such as Bosideng, Xuezhongfei, Ailey, Liuqiao, Jinheng San Niao, Samsung Down, Fangxiang, Donglong, and Guqi, as well as outstanding down enterprises from abroad such as Poland CEDROB S.A. and Russia Siglovsky Down Factory. Ten down industrial clusters, including Changshu, Xiaoshan, Liuan, Haining, Nantong, Pinghu, Guigang, Taiqian, Baoying, and Juyong, showcased their strengths. From raw materials to finished products, from manufacturing to design, all links of the industry chain gathered together to create an all-in-one product selection and matching platform for global buyers, distributors, and professional visitors, effectively promoting order cooperation and business expansion.

Quality and Reputation Double Guarantee, Helping Enterprises Win the Market

During the exhibition, the China Down Industry Association released the "China Down Industry Quality Enhancement White Paper (2025)," systematically summarizing the achievements of industry quality construction and guiding and planning the work of industry quality enhancement.

It is noteworthy that the China Down Association and JD.com Group signed a cooperation memorandum. In the future, high-quality down products certified by the association will be marked with the "Recommended by China Down Association" logo on the JD platform. This measure not only adds an extra layer of protection to the market, helping consumers to choose more reliable down products, but also provides a strong credit endorsement for enterprises, helping brands to establish a higher-quality image in consumers' minds and improve market competitiveness.

Green and Functional Progress, Promoting Product Upgrades

The "Quantification Method and Requirements for Carbon Footprint of Greenhouse Gas Products - Down, Feathers, and Products" group standard was officially released during the exhibition, providing clear guidance for enterprises' green transformation. The development of functional down standards such as waterproofing, antibacterial, and quick-drying has also started simultaneously, promoting products to develop towards functionalization and high value-added direction.

Bosideng and other brands shared their ESG practice achievements, showcasing the leading role of national brands in sustainable development and providing a path for reference for other enterprises.

International Matching and Traceability System, Expanding Enterprises' Global Outlook

Representatives from down industries in the United States, Hungary, Poland, Russia, Vietnam, and Taiwan regions communicated and negotiated at the exhibition, sharing the development status and latest trends of their respective down markets, creating an efficient communication platform for domestic and foreign enterprises.

Haining, Liuan, Guigang, and other industrial clusters released their industrial development blueprints and introduced the advantages and planning of cluster industrial development on site, attracting the attention of many domestic and foreign merchants, and bridging the way for multiple domestic and international cooperation intentions.

In addition, the "Global Down Traceability System" at the exhibition has received extensive attention. Currently, more than 110 enterprises have joined the system. The system implements full-process traceability through "one product, one code" technology, helping enterprises improve product transparency and credibility and enhancing the confidence of buyers.

Online and Offline Integration, Empowering Brand Marketing and Sales

During the exhibition, Bosideng recreated the "Cloud Journey" theme show of Paris Fashion Week, leading the 2025 autumn and winter down fashion trend.

The China Down Association, Douyin E-commerce, and Jiangsu Zhongfu Network Technology Co., Ltd. jointly launched the "Douyin Changlaiwan · China Down Festival." Through live-streaming sales, content seeding, and other methods, the online and offline marketing chain is打通, helping brands achieve sales growth and traffic conversion, and providing new marketing ideas and channels for participating enterprises.

The 27th Down Expo, which lasted for 3 days, has concluded, but its value brought to participating enterprises in terms of brand exposure, cooperation opportunities, and industry foresight will continue to be released. The successful holding of the exhibition not only comprehensively demonstrated the achievements of China's down industry in quality improvement, green transformation, international cooperation, and consumption promotion, but also injected new momentum into the high-quality development of enterprises. In the future, China's down industry will continue to be guided by openness, collaboration, and innovation, and work with global partners to promote the industry to a new stage of higher quality and more sustainable development.

In November 2025, Changshu witnessed a grand industry event; in the future, China's down industry will continue to warm the world and lead the trend.