首页即时动态海信三季报：98吋/100吋电视销量涨超64%和59%

海信三季报：98吋/100吋电视销量涨超64%和59%

来源：家居百科时间：2025年11月03日 18:23

Global TV Industry: The Rise of Chinese Brands and Hisense's Leadership

　　In recent years, the global television industry has undergone a significant transformation, with the trend towards large screens reshaping the market landscape. Amidst these changes, Chinese brands are leading the charge with innovative display technologies, witnessing continuous growth in their global market share. On October 30th, Hisense Visual released its third quarter report for 2025, showing that the company's revenue and profits for the first three quarters of the year have increased, and the overall business performance is stable and improving.

　　Hisense TV's performance in the large screen market is particularly remarkable. Data shows that in the first three quarters of this year, the global market sales of Hisense TV in the 98-inch and above large-screen TV market increased by more than 64% and 59% year-on-year; domestically, according to data from AOC Cloud Network, the sales volume and sales revenue of Hisense TV accounted for the leading position in the industry, and it also maintained industry leadership in high-end large-screen segments such as Mini LED and 100-inch and above.

　　In today's volatile global market, Hisense TV's strong growth is not only a testament to its business resilience and strategic determination but also a clear demonstration of its competitive edge in technology innovation, leading the 100-inch market.

　　Laying Out Three Display Paths, Building a Comprehensive 100-Inch Solution

　　Faced with the increasingly complex global industrial structure and rapidly changing consumer demand, Hisense TV has built differentiated competitive advantages in high-end display technology through forward-looking diversification in display track layout. For many years, Hisense TV has adhered to the "technology-oriented enterprise" development strategy, accelerating platform innovation around LCD, laser, and Micro LED as the core display technologies, accumulating profound technological heritage and practical results.

　　In the LCD field, Hisense TV, as the pioneer and leader of RGB-Mini LED technology, not only opened up a new trend in high-end display technology but also led the industry to launch the RGB-Mini LED TV UX series globally at CES in January, mass-produced and rapidly covered multiple countries around the world in March, and then launched two new products, the image flagship U7S Pro and the gaming flagship E8S Pro, bringing the technology to mainstream price products, completing the full chain from innovation leadership, mass production, and technological popularization. Today, Hisense TV is leading China's display technology to achieve generational leapfrog with the continuous breakthrough of RGB-Mini LED technology, gaining the dominant voice in the global high-end market.

Hisense RGB-Mini LED TV

　　For example, the image flagship Hisense U7S Pro achieves comprehensive improvement in color purity, color gamut, color volume, and color control accuracy through the advantage of RGB three primary color LED beads, directly emitting red, green, and blue light sources. With 100% BT.2020 ultra-wide color gamut, it also has lower energy consumption and eye-care advantages, bringing a comprehensive upgrade to the high-quality viewing experience for the public.

　　Not only that, Hisense TV has built a full-scenario 100-inch solution, covering more than 50 models of 100-inch and above products. For example, the Micro LED TV can be freely spliced to 271 inches, achieving size freedom; there are also laser TVs with cinema-sourced technology, allowing users to enjoy cinema-level viewing at home; and multiple Mini LED series TVs designed around viewing, gaming, and other user needs, fully meeting the demands of large-screen TVs in various application scenarios.

　　Core Technology Fully Broken Through, Igniting the "Living Room WALL" Era Globally

　　As the global TV industry enters the deep water zone of large-screen competition, the true competition has shifted from size disputes to the struggle for technical discourse power. Based on this, Hisense TV has achieved all-around technical breakthroughs in core hardware fields through years of independent research and innovation, building a solid fortress of self-reliance and self-sufficiency in science and technology. This is exactly the key to Hisense TV's ability to fully promote technological popularization and ignite the "Living Room WALL" era globally.

　　For example, in the chip field, Hisense's 100-inch TVs are now fully equipped with the new generation of self-developed Hisense AI picture quality chips. The Hisense AI picture quality chip H7, as an example, is the world's first chip to achieve light-color control, pioneering the RGB light-color control algorithm, achieving 3×26bits light-color precision control and 15680 points of high-precision color control, bringing more delicate pixel-level picture quality to large screens. In addition, in the screen field, Hisense TV has created the blackest anti-reflective screen - Black曜屏Ultra, with the industry's only double-layer nanometer-level low reflection technology, combined with matrix design multi-layer polarizing film, after tens of thousands of adjustments achieving a super low reflection rate of 1.28%, and a blackness leading ordinary screens by 4 times; at the same time, in the light control ability, Hisense TV has iterated the new U+Mini LED halation control system, through unique focusing lenses, point array arrangement, and light control algorithms, achieving all-path pixel-level precise light control.

Hisense Black曜屏Ultra TV

　　In addition to hardware, Hisense TV has also innovated in the application of AI technology to comprehensively revolutionize the picture quality optimization capabilities and intelligent interaction experience of TVs. For example, AI ultra-clear deconstruction can intelligently restore blurred images, avoiding the blur of large-screen viewing; AI eye-tracking can accurately handle the virtual and real relationships of the image, bringing a more stereoscopic and profound image; at the same time, based on Hisense's self-developed Starry Ocean model, Hisense TV has created AI intelligent bodies covering various fields such as food, sports, education, etc., enabling the TV to have deeper thinking, reasoning, and decision-making capabilities, bringing more personalized intelligent life experiences to users.

　　Today, Hisense TV is redefining the boundaries of large-screen TV experience through the core competitiveness of new generation display technology. Its years of technological accumulation and continuous innovation not only prove the growth and transformation of a user-centered enterprise but also point the way for the future development of the global TV industry - who better transforms innovation into user value, who can win more user recognition and move steadily in the global market.