首页即时动态海尔空调9月同比增31%，省电风控双领先

海尔空调9月同比增31%，省电风控双领先

来源：家居百科时间：2025年10月31日 20:03

Haier Air Conditioning: Driving Strong Growth with Technological Leadership and Digital Empowerment

Under the pressure of the increasingly fierce competition in the home appliance industry, leading companies are facing multiple challenges of market share competition and technological upgrading. In this critical period of reshaping the industry landscape, Haier Smart Home released its 2025 Q3 report on the evening of October 30th. The financial report shows that in the first three quarters of 2025, Haier Smart Home achieved an operating revenue of 234.05 billion yuan, a year-on-year increase of 10%; the net profit attributable to the parent company reached 17.37 billion yuan, a year-on-year increase of 14.7%, setting a new historical high. Among them, the air conditioning business became a highlight——the sales volume of the whole channel increased by 31% from January to September, and the cumulative net income in just three quarters exceeded the whole year of 2024, showing a significant growth momentum.

From the market performance perspective, Haier Air Conditioning ranks among the top in the industry in multiple channels. In the online market, the "Net Savings" series exceeded 1.37 million sets in sales volume; the new "Comfort Wind" series topped the best-selling list within half an hour of its launch on Singles' Day. In the offline market, the refrigeration season share ranked second in the industry multiple times, further consolidating its market competitiveness.

So, why can Haier Air Conditioning maintain such a strong growth momentum? This is mainly due to its three core advantages——technology leadership focusing on users, digital empowerment, and transformation from single product sales to a full-house smart air solution scenario.

Technology leadership enhances the competitiveness of differentiated products. The growth of Haier Air Conditioning's sales volume is attributed to its continuous technological innovation. The new Haier Comfort Wind Air Conditioning Pro model is equipped with UWB human sensing radar, which can accurately detect respiration, so it will not be misjudged as "no one" even if you are napping on the sofa with a blanket over you. Paired with the innovative multi-dimensional air distribution technology, it can intelligently adjust the air distribution method according to the layout of different rooms, keeping comfort always on. In addition, the half-hour no-man's land air conditioner can automatically turn on the energy-saving mode and turn off after one hour, saving electricity while ensuring comfort. These innovative technologies cover all aspects of users' modern air conditioner needs from precise air distribution, energy saving and electricity, to silent health, becoming the driving force for sales growth.

Digital empowerment drives the improvement of the whole-chain operation efficiency. As an important practice of Haier Smart Home's digital transformation, Haier Air Conditioning has built a full-chain digital system covering research and development, production, marketing, and services, which has comprehensively improved the operation efficiency. The team can accurately understand user needs based on big data, reverse push product innovation; with the help of digital marketing tools, achieve accurate reach in online and offline channels; the digital supply chain ensures the integrated service from the product leaving the factory to installation and maintenance.

Scenario transformation, from single product sales to full-house smart air solution. Based on the previous technical accumulation and the improvement of digital capabilities, Haier Air Conditioning has successfully transformed from single product sales to "full-house smart air solution". Today, Haier Air Conditioning integrates air conditioners, air purification systems, air purifiers, and intelligent control platforms to provide customized temperature, humidity, purity, and wind speed solutions for different scenarios such as homes and offices. This transformation not only significantly increases the value-added of products but also successfully opens up a new growth track, driving Haier Air Conditioning to lead in the fierce competition in the home appliance industry.

In the red sea of the industry, Haier Air Conditioning leads product innovation with technology, improves efficiency with digital transformation, and broadens the track with scenario solutions. Its continuous growth in sales and share shows the market's recognition of its products. In the future, with the continuous maturity of the smart home ecosystem, Haier Air Conditioning's strong momentum is expected to continue.