李忠信：红木王国企业家传奇

My Entrepreneurial Journey My Entrepreneurial Journey: From Poverty to Success

My journey began in a humble family, where financial struggles were a constant. To break free from this cycle, I embarked on my entrepreneurial path at just 13 years old. I learned the art of painting and later ventured south to Guangdong to work as a carpenter. In 1997, I stumbled upon a business opportunity in redwood processing and, without hesitation, I decided to start my own venture with my wife. We named it Li Zhongxing Redwood.

However, the initial days of entrepreneurship were fraught with challenges. We faced financial constraints, technical limitations, and fierce market competition. Around 2003, we took a significant step by purchasing 5 acres of land in Hengdian and building our own factory. Over the years, we have continuously upgraded and expanded our operations, ultimately reaching a massive 21万平方米 (over 223,000 square feet) of manufacturing space.

Li Zhongxing (Source: NetEase Home Furniture)

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