首页即时动态美新科技前三季营收6.72亿，双品牌助力增长

美新科技前三季营收6.72亿，双品牌助力增长

来源：家居百科时间：2025年10月24日 11:07

Meixin Technology (301588) 2025 Q3 Report: Revenue Growth and Strategic Expansion Meixin Technology (301588) 2025 Q3 Financial Report: A Deep Dive into Their Performance and Growth Strategy

On October 23rd, Meixin Technology (301588) released its third quarter 2025 report, revealing impressive financial results for the first three quarters. The company achieved a revenue of 6.72 billion yuan, a net profit of 28.3956 million yuan, and a non-operating profit of 27.5117 million yuan. Notably, the third quarter alone saw a revenue of 2.26 billion yuan, marking an 8.64% year-on-year increase, demonstrating the company's robust growth resilience in a complex market environment.

Over nearly two decades of independent innovation and technological improvement, Meixin Technology has established a highly automated core production equipment system that covers the entire production process of塑木材料. The upgraded core equipment includes fully automatic batching upstream production lines, fully automatic conveying raw material equipment, fully automatic online embossing equipment, digitalized fully automatic color matching equipment, fully automatic vacuum extraction equipment, fully automatic surface wood treatment production lines, and fully automatic assembly production lines. Multiple high-automation塑木 production lines have achieved automated and scaled production, significantly improving production efficiency and product yield rate, with product quality reaching the leading level in the industry.

It is reported that the company's fundraising project, "The Industrialization Project of New-type Environmental Protection塑木 Profiles (Phase I)", is currently in the critical stage of equipment installation. Once completed, the overall production capacity will be increased to 130,000 tons, significantly enhancing production and market supply capabilities. As the world's largest producer and exporter of塑木 composite materials, China is entering an important period of industry upgrading. Although the domestic塑木 consumption market is still in its early stages, the growing demand for environmentally friendly building materials and the increasing product awareness will drive dual growth in output and consumption, providing Meixin Technology with a vast internal growth space.

Meixin Technology is centered around a "dual-brand matrix + full-channel penetration" strategy, building a differentiated product portfolio covering the mid-to-high-end market. The high-end brand "Meixin Beyond Wood" focuses on all categories of high-end塑木 products, serving high-end retail customers through a city-level dealer network and has become one of the main products in the domestic high-end outdoor wood market. In the third quarter of 2025, the new mid-end brand "Regreen Wei Qing Wood" was launched, using an independently developed full-package coating process. Positioned as "big brand, good price", it targets the mid-end consumer group and municipal and commercial construction markets, meeting the core needs of consumers for extreme aesthetics and long-cycle use with its high cost-performance and excellent performance.

In terms of distribution channels, Meixin Technology implements differentiated layouts: the mid-end brand accelerates the improvement of the agency system,联动 garden companies, decoration companies, design institutes, and cross-industry partners to build a multi-level distribution network, strengthening terminal exposure through agency areas and distribution display cabinets; the high-end brand continues to deepen the "one city, one dealer/two dealers" city-level dealer layout, relying on flagship stores and cross-industry cooperative display cabinets to strengthen the experience in high-end scenarios and ensure the implementation of terminal customer service. The dual-brand collaboration is steadily enhancing brand influence and market share.