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威尔斯玉石：技术文化融合，全球拓展之路

来源：家居百科时间：2025年09月29日 15:35

Wells Ceramics Yu Zhi Shi Tiles: Revolutionizing Tile Technology

In the spotlight of the Bologna International Tile Fair in Italy, top global brands compete. Among them, China's Wells Ceramics presents a unique "Chinese answer" to the question of “technology leadership and better decorative effect of the new generation of tiles”—Yu Zhi Shi. The charm of this product not only shines on the international stage but also creates a strong "suction effect" in the local Foshan market. At the recent Tanzhou International Ceramic Fair, Yu Zhi Shi became the focus of foreign merchants, with many coming to the Wells headquarters marketing center to experience the “flat, clean, and life” experience created by Yu Zhi Shi. This recognition from visual震撼 to personal touch proves the source of its global appeal.

What is the "technology leadership and better decorative effect of the new generation of tiles"?

The globalization path of Yu Zhi Shi starts with its transcendence of the essence of the product. It is not just an upgrade of materials but a systematic innovation that solves the long-existing "performance paradox" in the industry, truly realizing the perfect unity of technology leadership and better decorative effect.

Wells Ceramics Yu Zhi Shi uses patented technologies such as corundum microcrystalline glaze and eye-protection technology, establishing a hard-core standard for core performance such as luster, wear resistance, and anti-fouling. This leadership is not just parameter stacking but is transformed into a more comfortable and durable daily use experience.

It draws inspiration from the Eastern "Yu" culture, combining the warm and reserved texture with modern aesthetics to present more delicate and elegant textures and light effects. This not only enhances the beauty of the space but also outputs an Eastern lifestyle aesthetics pursued by the international market.

From "being seen" to "being pursued": a tile's cultural output path

Yu Zhi Shi products have been selling well in nearly 30 countries and regions including Asia, America, Europe, Africa, and more. Its influence has extended from the domestic market to the global market. This transformation from "export" to "expansion" is driven by its dual-engine driving model:

Winning trust with technical hard power: International authoritative certification backs the "technology leadership" of Yu Zhi Shi, making it the quality choice for high-end projects and homes.

Creating desire with cultural soft power: The unique "Yu texture" aesthetics makes it jump out of homogenization competition, from a product to a lifestyle proposal, attracting merchants from all over the world to explore the aesthetic logic behind it.

Eastern inspiration, global resonance: design philosophy and world harmony

Wells Ceramics has demonstrated its brand foresight and product development capabilities on the international stage. In April's Foshan Tanzhou International Ceramic Fair, the new Yu Zhi Shi product "Sakura Pink Yu" amazed with its delicate and beautiful pink hue and the perfect fusion of natural jade texture. Using the innovative "multi-dimensional crystal manufacturing system," it achieves the innovative combination of the softness of cherry blossom petals and the warmth of jade texture through precise morphological control technology and dynamic color range control technology. Notably, at the Bologna Fair in September, a product of a certain international brand with the same "Sakura Pink" presented a surprising design resonance, which not only proves the synchronization of Wells' product development with international trends but also highlights the transformation of Chinese brands from "following trends" to "leading trends" in roles.

Yu Zhi Shi new product "Sakura Pink Yu"

Trend outlook: national confidence, global resonance

When foreign merchants actively come to the Wells headquarters, they are looking for not just a tile but a lifestyle worth introducing to their home market. The success of Yu Zhi Shi reveals a new trend: the global high-end market is looking forward to a "new answer" beyond the traditional Western logic. It proves that based on Chinese cultural heritage and technological innovation, national confidence is becoming a world-class benchmark.

Looking ahead, the globalization of Chinese ceramic brands will be a journey "with leading technology as a boat and Eastern aesthetics as a sail." Wells Yu Zhi Shi has already set sail.