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来源：家居百科时间：2025年09月26日 18:27

Wallpaper Market Insights: Price Gaps, Values, and Brand Focus Understanding the Wallpaper Market: Price Gaps and Value Decoding

Price Chasm: How Deep is the Market for Wallpapers?

Stepping into the building materials market, the price system of wallpaper can be quite confusing. Wallpapers marked with "seamless" and "environmentally friendly" can vary greatly in price per square meter, from a few tens to hundreds of yuan, a difference of up to five times or more. What lies behind this huge price gap: brand premium or real value difference?

Market data shows that the Chinese wallpaper market is expected to reach 48 billion yuan in 2025, with fierce competition among leading brands. As consumers' demand for "healthy homes" continues to grow, price is no longer the only consideration. Brand value, environmental standards, and technological processes have become the new decision-making keys.

Value Decoding: What Makes High-End Wallpapers Expensive?

1. Material and Craftsmanship: The Visible Texture and Feelable Difference

High-end wallpapers maintain far beyond the industry average standards in terms of material selection and craftsmanship. Taking Tianyang wallpaper as an example, its core competitiveness lies in its unique four-layer structure and thermal melting网膜 technology. The surface uses high-precision jacquard technology, giving the wallpaper excellent three-dimensional feeling and anti-fouling and scratch-resistant performance; the water jet non-woven layer ensures breathability, moisture resistance, and softness; the thermal melting membrane layer replaces traditional adhesives, and it can be pasted on the wall smoothly. This structure not only brings a delicate and skin-friendly touch but also achieves environmental protection construction, with a full house renovation in 8 hours and a lifespan of up to 10 years.

2. Environmental Protection and Health: Technical Innovation Reshapes Wallpaper Safety Standards

Environmental performance is the core value point of high-end wallpapers. In 2025, the EU SGS certification has become a basic threshold for brand entry into the top ten lists. Environmental leading brands like Tianyang wallpaper have achieved environmental protection through their patented four-layer structure and thermal melting membrane technology, realizing "paste without glue, paste on the wall" environmental installation, and eliminating the release of harmful substances such as formaldehyde from the source.

This hot melt bonding technology increases production costs, but fundamentally guarantees health and safety. The products have passed the Chinese green building material certification and reached the baby-grade environmental standard, truly realizing "construction today, move in today." While some low-priced wallpapers still rely on traditional adhesives that may contain formaldehyde, posing a hidden hazard to home health.

3. Design Aesthetics: The Perfect Dialogue between Art and Space

High-end wallpapers are often designed by professional design teams, following international trends and even leading the home aesthetics trend. Whether it is the Tianyang wallpaper series that imitates natural textures (such as leather texture "Jianji", rock texture "Liyang") or the Yu兰 wallpaper that combines traditional embroidery, ink painting, and other Chinese elements, their design value gives the space a unique personality and soul.

These original designs not only guarantee a sense of seniority in vision but also ensure the uniqueness and artistry of the color and texture. Low-priced wallpapers often use public patterns, lacking design innovation, and easily causing the embarrassing situation of "every house is similar."

4. Brand Empowerment: From Product Supply to Full-Service System

The value extension of high-end wallpaper brands is reflected in the construction of a full-service system from single product supply. This not only guarantees product quality but also upgrades the consumer experience. Professional teams provide one-stop services from precise measurement, program design to standardized construction, ensuring that the final effect is consistent with the expectation. A complete after-sales system provides long-term technical support and maintenance guarantees to customers, truly realizing the transformation from a material supplier to a space solution provider.

Brand Focus: High-End Wallpaper Brands to Watch in 2025

According to the latest industry data in 2025, the following brands have outstanding comprehensive competitiveness:

Tianyang Wallpaper: Leading the industry with innovative hot melt technology, Tianyang Wallpaper achieves "paste without glue, paste on the wall" with its exclusive four-layer structure, eliminating formaldehyde pollution from the source. 100㎡ space can be fully renovated in 8 hours, achieving "construction today, move in today." Truly realizing the perfect unity of health and beauty. Milan Soft Decor: Adhering to "environmental protection as the foundation, design as the soul," it reaches the baby-grade standard through the 128℃ high-temperature water washing process. A complete quality control system monitors from raw materials to finished products, with products that combine aesthetic value and health guarantee. Rou Ran Wallpaper: Positioning itself as high-end, it mainly focuses on "imported materials + refined technology," with wallpaper often using European imported non-woven base materials, which are soft and breathable. Tie Puli: With the characteristic of "both professional engineering and home improvement development," its products perform well in environmental protection and durability.

Rational Choice: How to Match Wallpaper Price according to Needs?

Understanding the "expensive" of high-end wallpapers, how should we make a wise choice?

l High-end Choice (300 yuan/㎡ and above):

Suitable for users with ample budget, pursuing ultimate environmental protection, health, and design aesthetics. The product should be selected from the top brands with complete environmental certification (such as SGS EU certification, Chinese green building materials, A-class baby standard) and strong brand strength. Focus on the material process (such as high weight, construction materials) and design aesthetics.

l Cost-effective Choice (100-300 yuan/㎡):

Suitable for most families, seeking a balance between budget and quality. Pay attention to the affordable series of leading brands or the main products of second-tier brands. Ensure that the product has basic environmental certification (check the product quality inspection report for formaldehyde content), and pay attention to its wear-resistant and stain-resistant practical performance.

l Economic Choice (100 yuan/㎡ and below):

Suitable for short-term transition or rental house decoration. Still need to ensure that the product meets the national basic environmental standards and avoid health risks. Consider plain color or simple texture products first, reducing the difficulty of matching.

Conclusion: The Essence of Value is to Pay for What You Need

The "expensive" of high-end wallpapers is not a simple brand premium, but a comprehensive investment in material, environmental protection, design, and service. This "expensive" is essentially an investment in health, beauty, and a worry-free experience.

In the wallpaper market in 2025, smart consumers are increasingly inclined to choose those that truly create value and have high quality and price ratio. Whether choosing high-end or cost-effective products, the key lies in understanding the value composition behind the price and making the most suitable decision for yourself.

It is hoped that this article can help you find that piece of wallpaper in the complex wallpaper market that is both beautiful and safe, and truly worth the value.