首页即时动态美的空调‘生态林’，绿色赋能设计新篇

美的空调‘生态林’，绿色赋能设计新篇

来源：家居百科时间：2025年09月25日 14:34

Midea Air Conditioning: Designers' Eco-Friendly Initiative Midea Air Conditioning Partners with Designers for Eco-Friendly Initiative

Midea Air Conditioning Event

From September 19 to 21, Midea Air Conditioning, in collaboration with a million designers, embarked on the "Designer's Best Friend Eco Forest" autumn planting campaign in Alashan, Inner Mongolia. This journey, blending environmental ideals with design inspiration, saw Midea Air Conditioning and designers delve into the desert to plant saxaul trees and release multiple significant cooperative rights in new product discussions, fully empowering designers' growth and reiterating its commitment to sustainable development and building a green future with partners.

Empowering Coexistence

Midea Constructs a New Ecosystem for Designer Growth

As the pursuit of a better life becomes an era's question, people's pursuit of quality of life has become precise to every detail in daily life. Faced with the awakening of the concept of healthy home and the predicament of market homogenization, modern consumers, especially high-end owners, are increasingly passionate about "air aesthetics" design, accelerating the transformation of the air conditioning industry from "equipment supplier" to "air solution service provider," and bringing new dimensions and value to the design of beautiful living spaces for designers.

"Product strength is the foundation, and customers are willing to pay for truly valuable products," said Lei Junjie, Director of R&D for Midea Home Air Conditioning. "Midea always adheres to the product development philosophy of 'coming from the users and going to the users,' taking the newly launched Navigator IV as an example, focusing on breaking through two major technical challenges: first, reducing the compressor frequency to 6 Hz, controlling the minimum power to 245 watts, allowing the central air conditioner to achieve a stable and quiet operation experience like a wall-mounted unit; second, innovatively adopting a double风口 ventilation mode, during winter heating, the hot air can be directly delivered to the ground from the lower风口, allowing the room to warm up quickly; during summer cooling, it can also flexibly adjust the air outlet angle to improve comfort.

Midea Air Conditioning Product

Beyond the "hard power" of products, Midea Air Conditioning deeply understands the key role of the designer community in the home improvement market. Through a systematic empowerment system, it provides comprehensive support to partners, not only creating a product matrix with both technological strength and aesthetic design, such as the Navigator IV series, but also providing a reliable and certified cooperative service team, standardized installation services with full-process service support, and a strong technical support for designers. It also builds a complete ecosystem that covers brand exposure, circle activities, growth support, and differentiated rights.

From the super exposure plan to provide designers with traffic support on platforms like Xiaohongshu, to the circle activity privileges that allow designers to participate in high-end activities such as the Alashan desert exploration and master private home design private sharing sessions, from the growth empowerment system providing million-level push order rewards and growth funds to differentiated rights providing exclusive treatment for high-end projects, Midea is building a virtuous cycle that allows designers to fully unleash their creativity, realize personal value, and obtain commercial returns. Together, they blow the romantic and free wind of a better life.

Lei Junjie proposed: "Midea is always committed to creating a better life for users and providing a more perfect whole-house smart air solution. This vision is in line with the pursuit of the designer community. We sincerely look forward to more designers trusting Midea and joining us. Midea will fully empower designers to serve every user together and achieve a win-win situation for brands, designers, and consumers.

Artisan Witness

The Harmonious Resonance of Design and Technology

SEE Foundation Director

▲Sun Jing, Director of the Desertification Prevention Project of the Beijing Enterprise Environmental Protection Foundation (SEE Foundation)

This cross-country "Designer's Best Friend Eco Forest" autumn planting campaign received strong support and positive feedback from the Beijing Enterprise Environmental Protection Foundation (SEE Foundation). Sun Jing, Director of the Desertification Prevention Project of SEE Foundation, said: "Our core purpose is to create a social protection platform that gathers the power of entrepreneurs, environmental organizations, and the public, jointly promoting the sustainable development of ecological protection. We are very happy to see that enterprises like Midea can integrate environmental protection concepts into their development strategies and convey green and low-carbon concepts to more consumers through cooperation with the designer community. We believe that this multi-party cooperation between enterprises, environmental organizations, and professionals will open up new paths for sustainable development."

Designer Feedback

This event sparked widespread resonance among the on-site designer community, and many cooperative designers gave high praise:

"This trip to Alashan deeply integrates the concepts of environmental protection and sustainable development into the 'design home' concept, which is highly consistent with our focus on design direction. Midea Central Air Conditioning's performance in terms of silence, temperature control, dust removal, and intelligent linkage is leading in the industry. The full-process guarantee from pre-sales advice, professional installation to after-sales response makes us and our customers feel more trusted. It gives us more confidence when creating a better 'home' for every customer."

"Thank you to Midea for building this communication platform, allowing us to communicate deeply with peers, enterprises, and understand the needs of the market and services expected by customers. At the same time, enterprises can directly obtain the first-hand feedback of designers, jointly optimize the cooperation model, and promote the better integration of products and design. It also allows us to better understand the core advantages, design logic, and differentiated characteristics of products, so that we can match the most suitable solutions for customers and achieve effective promotion."

Midea Air Conditioning Event

Midea Air Conditioning has once again demonstrated its determination to co-create and win-win with the designer community through the Alashan event and the co-creation with a million designers. In the future, Midea will continue to deepen its cooperation with designers, promote the development of air aesthetics through product innovation, rights and benefits upgrading, and event empowerment, creating a healthier, more comfortable, and more beautiful living environment for consumers.