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实木涂装解码：玛格高定战略升维之道

来源：家居百科时间：2025年09月25日 11:05

Custom Home Industry Challenges and Magis' Strategic Upgrades Custom Home Industry Challenges and Magis' Strategic Upgrades

In the current macroeconomic background where the real estate industry is transitioning to the era of inventory and market growth is slowing down, the custom home industry is also facing severe challenges with increasing competition. The highly homogenized and intensely competitive situation in the industry is becoming increasingly evident, and the price war has gradually become an inescapable dilemma for many brands. Long-term low-price competition not only seriously squeezes corporate profits but also weakens the industry's investment motivation in product research and development, process innovation, and service systems. Faced with this challenge, if enterprises want to break out of the quagmire of internal competition, they must promote systematic upgrades and transformation, return to the essence of value creation, and open up a truly competitive differentiated development path with solid technical accumulation and continuous aesthetic innovation.

An image with people, interior, a multifunctional lounge, and clothing generated by AI content that may be incorrect.

On September 23rd, Magis held the "Seeking Wood and Color, New Life" - 2026 Color Art Awards and Solid Wood Coating Upgrade Launch Event in Chongqing. This was not only the debut of new products but also the core embodiment of Magis' drive for "strategic upgrade" and "brand advancement." To meet consumers' pursuit of high-quality life and build core barriers in the high-end custom market, Magis' high-end custom strategy upgrade path takes "solid wood coating" and "color aesthetics" as the key paths to break the deadlock.

Strategic Upgrade: From "Solid Wood Coating" to "High-End Upgrade"

The launch event began with an artistic opening, but the agenda quickly delved into in-depth thinking about the industry's development. Currently, the custom home industry is going through a profound period of change. In the view of Mr. Tang Bin, the Chairman of Magis, the end of all internal competition will be value creation.

An image with suits, clothing, people, and men generated by AI content that may be incorrect.

Based on this judgment, Magis' "high-end upgrade strategy" was born. This is not a concept that emerged out of nowhere, but rather a profound insight into its own development path and a forward-looking layout based on its 21 years of solid wood coating accumulation. In his speech, Mr. Tang proposed the core proposition of the brand: "Without solid wood, there is no high-end; without coating, there is no high-end custom."

These twelve words precisely summarize Magis' understanding and definition of the high-end custom market. Solid wood lays the foundation for the warm and precious high-end texture, while coating achieves the ultimate expression of environmental protection and aesthetics. Behind this is Magis' twenty-year commitment to not following the trend, but instead deeply focusing on product and user experience quality development.

Conclusion: Long-termism Through the Cycle

"The only way to get through the winter is to become a part of spring," Mr. Tang said at the end of his speech. In the context of the overall pressure on the industry, Magis has chosen to adhere to long-termism with a "zero-sum mindset," consolidating product competitiveness through the strategic upgrade of solid wood coating, and making a systematic declaration from concept to implementation of its high-end custom strategy. Facing even more intense market competition in the future, enterprises must maintain strategic determination, find their own ecological position, and continue to invest in building sustainable differentiated advantages.

Standing at the starting point of the new twenty years, Magis is pushing the brand to a systematic upgrade with "solid wood coating" as the strategic fulcrum, showing a clear growth path and brand identity - it is not just a participant in custom home, but also a long-termist with technical accumulation and cultural expression as dual drivers in the Chinese high-end market.