首页即时动态顾家家居“全皮沙发”革新，价值重塑行业困境

顾家家居“全皮沙发”革新，价值重塑行业困境

来源：家居百科时间：2025年09月19日 13:17

High-Quality Living: The Role of Full-Leather Sofas High-Quality Living: The Role of Full-Leather Sofas in Modern China

In the context of China's rising consumption upgrade and demand for quality life, the home is no longer just a place to live, but also a space for expressing lifestyle and emotional attachment. The sofa, as the core furniture in the living room, directly affects the quality and comfort of the home. Among them, full-leather sofas, with their natural textures, delicate touch, and durability, have always been seen as a symbol of high-quality life.

Recently, based on in-depth user insights and industry experience, Guojia Furniture has launched the "Full-Leather Sofa Popularization Storm" campaign. By investing large-scale resources, the company aims to promote the market penetration and consumer popularity of high-quality full-leather sofa product lines. This is achieved through excellent craftsmanship, global design, and high-quality raw materials from superior origins, driving global consumers to pursue a better life.

This is not only a product upgrade but also a reconstruction of industry value and consumer experience.

01 Overcoming the Challenges of Full-Leather Sofa Selection:

From Market Anomalies to User Trust Reconstruction

In the past, consumers often faced many difficulties when choosing full-leather sofas. What is the real "full-leather"? Is it common to mix genuine leather with imitation leather in non-contact areas? How to distinguish the quality of cowhide? Prices vary from tens of thousands to thousands, so what are the differences behind? These questions reflect the confusion caused by unclear industry standards and information opacity.

More deeply, ordinary consumers lack professional identification ability. The market is full of various leather terms: top grain leather, split leather, corrected leather, aniline leather... Each concept represents different quality levels and price ranges. In the absence of clear national standards and industry norms, consumers often have to rely on brand reputation and price guesses to judge product value, which undoubtedly increases the psychological and economic risks of purchasing.

Guojia Furniture has identified this deep pain point and, starting from user feedback, has led the standardization, transparency, and popularization of full-leather sofas. By establishing higher than industry enterprise standards, introducing international certification systems, and optimizing the supply chain and production processes, Guojia not only redefines "full-leather" but also rebuilds consumers' cognition and trust in the full-leather sofa market.

02 Guojia Full-Leather Sofas:

User-Centric Value Innovation

According to Little Red Book data, the number of people interested in leather furniture has exceeded 84.81 million in the past year, with an annual search volume of 27.14 million, and a year-on-year growth rate of 29%, showing explosive growth.

Currently, the demand for leather sofas shows dual orientation:

On the one hand, aesthetics and comfort have become basic needs, with consumers paying high attention to the visual beauty, tactile experience, and lying and sitting comfort of sofas, especially in winter usage scenarios and contact materials. On the other hand, functional needs are growing rapidly, with electric multifunctional designs (such as adjustable backs and electric extensions) and folding storage functions increasing significantly, reflecting users' increasingly pursuing the adaptability of products to diversified lifestyles, as well as the key factors of intelligence and space utilization efficiency in new consumer decision-making.

As a leading enterprise in the home industry, Guojia has confirmed its industry strength with three consecutive years of global sales of sofas in China. It has built a "quality certification + technology assets + strict standards" comprehensive value system to help users clear the fog of high-quality full-leather sofas.

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