北新嘉宝莉：协同创新，绿色科技筑悬浮城

Beixing JiaBaoli's Future-Centric Strategy at Shanghai Coatings Exhibition Beixing JiaBaoli's Future-Centric Strategy at Shanghai Coatings Exhibition

Recently at the Shanghai Coatings Exhibition, Beixing JiaBaoli's "suspended city" booth emerged as the core carrier of their brand strategy. This "city" embodies the organic coexistence of exterior wall coatings, flooring systems, building energy saving, and represents the deep integration of central enterprise platform resources and innovative forces in the coatings industry. During the exhibition, Hu Furuong, Brand Manager of the Strategic Brand Department of Beixing JiaBaoli Co., Ltd., spoke to Huicong Paints Network, delving into how the brand is anchoring a green future in the engineering coatings field through "collaboration" and "innovation," transforming the blueprint of the "ideal city" into reality.

Collaboration Not Tying: Three-Dimensional Integration to Build a New Ecosystem of Engineering Services

"The core of the 'suspended city' is the efficient collaboration of the system—just as the city operates, so does building construction," Hu Furuong pointed out the deep logic of the booth design. Since integrating JiaBaoli's engineering paint, flooring, external insulation, and other business segments, "how to make different product lines from 'fighting alone' to 'resonating with each other'" has become the key issue for the brand to enhance its market competitiveness in the engineering coatings field.

In Hu Furuong's view, Beixing JiaBaoli's collaboration is not a simple addition of products, but a three-dimensional integration mechanism from organization to industrial chain. First is organizational collaboration, where the brand establishes a cross-departmental joint working mechanism, breaks down departmental barriers such as technology, channels, and services, and enables the teams of architectural coatings, flooring materials, and micro-building energy saving to share resources. Next is solution collaboration, integrating exterior wall coatings, flooring materials, and external insulation products into systematic solutions, no longer allowing customers to waste energy on "dispersed procurement," truly realizing "one-stop service." More importantly, is the industrial chain collaboration, relying on Beixing's gypsum board, waterproof materials, and other product systems, forming a building material solution covering the entire lifecycle of buildings, extending the collaboration from "brand internal" to "industrial ecosystem."

Innovation Anchors 'Double Carbon': Green Technology Solves Urban Development Pain Points

If "collaboration" is the skeleton supporting the "suspended city," then "innovation" is the "perpetual engine" that keeps the city vibrant. At this exhibition, Beixing JiaBaoli brought products such as non-electric refrigeration coatings and solvent-free bio-based polyurethane flooring, which are the direct embodiment of the brand's technical response to urban development needs.

"Non-electric refrigeration coatings are the representative achievement of our 'green innovation'," Hu Furuong introduced. This product, through special materials and coating structures, can reflect sunlight efficiently and actively release building heat, achieving cooling without consuming electricity, which can not only reduce energy consumption of buildings but also directly alleviate the "urban heat island effect," a concrete practice of the brand's "double carbon" strategy. In his view, the innovation of engineering coatings cannot be separated from "urban pain points" and must be carried out around the three core directions of "energy saving, environmental protection, and livability."

Next Three Years: Anchoring Non-residential and Renovation, Consolidating Leading Position with Central Enterprise Strength

Facing the green and functional development trend of the coatings industry and the current situation of the real estate market under pressure, Beixing JiaBaoli's future layout is particularly clear. Hu Furuong revealed in the interview that in the next three to five years, the brand will find new growth spaces in the three major fields of non-residential, renovation, and infrastructure with "collaboration + innovation" as the dual wheels.

"The engineering market is indeed affected by real estate, but non-residential and infrastructure fields are releasing potential," Hu Furuong analyzed. With the advancement of urban renewal, renovation projects are increasingly in need of green building materials and construction convenience; while non-residential projects such as industrial parks and transportation hubs require "durable, energy-saving" integrated system solutions, which are exactly the strengths of Beixing JiaBaoli. Relying on the central enterprise platform of Beixing Building Materials, the brand can integrate industrial chain resources to provide full-process services from coatings to insulation and waterproofing for projects, and can also meet the requirements of "low energy consumption, high environmental protection" with innovative products, taking the lead in market transformation.

From the "suspended city" booth at the exhibition to the collaborative solutions in actual projects, and to the strategic layout facing the future, Beixing JiaBaoli is redefining the value of engineering coatings with "specialization"—it is no longer just a simple "decoration material," but a "system participant" in building an ideal city. As Hu Furuong said, "We not only draw blueprints but also lift the blueprints. This is the responsibility of Beixing JiaBaoli as a central enterprise coatings sector, and also our commitment to the industry and society."

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