首页即时动态 Natuzzi以高端定位，成豪华车主家居首选

Natuzzi以高端定位，成豪华车主家居首选

来源：家居百科时间：2025年09月01日 17:50

Natuzzi Italia Wuxi Flagship Store Grand Opening Global Luxury Italian Furniture Brand Natuzzi Italia Opens Wuxi Flagship Store

Global luxury Italian furniture brand Natuzzi Italia recently announced the grand opening of its Wuxi flagship store. The store presents the latest store concept for 2025, perfectly interpreting the modern Mediterranean style by fusing Italian craft aesthetics with contemporary architectural innovation. This creates an immersive residential aesthetics experience.

The opening event was not only a home furnishings event but also a platform for high-end brands from various fields to resonate with Italian lifestyle. Luxury car brands such as Wuxi Porsche Center, Aston Martin Wuxi, Mercedes-Benz Wuxi AMG Center, and Bentley China Shanghai Jing'an sent flower baskets to congratulate and share the new chapter of Natuzzi Italia, paying tribute to the shared craftsmanship spirit.

This Wuxi store opening is not the first time that Natuzzi Italia has interacted with luxury car brands. In fact, the brand has already established long-term and in-depth partnerships with car brands such as Bentley, McLaren, Aston Martin, and Maserati: they have held joint customer salons with brands such as Ferrari, provided customized Italian lifestyle experience for Maserati车主 clubs, and continuously realized seamless high-end integration from "driving" to "living." They present a stage that transcends industry boundaries through opening ceremonies, user special sessions, and other forms, interpreting the true luxury of wholeness — being surrounded by impeccable design and comfort no matter on the road or at home.

From user research, it is not difficult to find that the customer groups of luxury car brands and Natuzzi Italia highly overlap. For users pursuing extraordinary experiences, choosing Natuzzi Italia is as valuable as owning a car. They are not just buying a product, but also an enduring aesthetic, a brand value recognized globally, and a life declaration that resonates with their identity. The Italian aesthetics, ergonomic innovation, and leather craft of Natuzzi Italia sofas are as consistent as the pursuit of exquisite interior materials, driving experience, and attention to detail by luxury car brands. They are both telling stories with design and conveying emotions with craftsmanship, providing a daily luxury experience that can be perceived by the owner.

Italian Consul General in Shanghai, Deputy Consul General Flavio Frasca, China-Italy Chamber of Commerce Board Member Davide Angelibusi, Treasurer Stefano Catozzi, and General Manager Antonella Fontanarosa also came to the ceremony to congratulate. They, together with Natuzzi Group Founder Pasquale Natuzzi先生, Global Business Projects Chief Officer Pasquale Junior Natuzzi先生, cut the ribbon for the store, witnessing the birth of a new landmark of Italian lifestyle aesthetics.

Deputy Consul General Flavio Frasca expressed respect, and Pasquale Natuzzi and his son Pasquale Junior Natuzzi came from Italy to China, which moved people with their dedication, worth learning from by everyone who contributes to Sino-Italian cultural exchanges.

China-Italy Chamber of Commerce Board Member Davide Angelibusi also emphasized in his speech that Natuzzi has always been an outstanding figure in the Italian design field and has maintained a close and stable cooperative relationship with the China-Italy Chamber of Commerce (CICC). "Natuzzi Italia is an important card of Italian manufacturing in the global market, carrying our unwavering pursuit of design, craft, and innovation." This philosophy resonates with the precision of Porsche, the elegance of Aston Martin, the performance of AMG, and the ultimate perfection of Bentley — they all serve a group of high-end consumers who pursue excellence, pay attention to aesthetics, and identify with values. He especially mentioned that Natuzzi has won the Golden Panda Award for Italian Excellence awarded by the Italy Chamber of Commerce for two consecutive years, demonstrating its excellent performance in brand management, sustainable development, and market strategy, which deserves great attention and anticipation in the Chinese market.

Natuzzi Italia's pursuit of Italian aesthetics is deeply rooted in the almost obsessive pursuit of design. From the selection and processing of every piece of leather, to the precise stitching; from the subtle adjustment of the sofa curve to ensure the ultimate comfort, to the repeated consideration of furniture structure and proportion to achieve visual balance, Natuzzi Italia always treats "design" as a seamless integration of function and art. Behind the brand is decades of unwavering commitment to materials, craftsmanship, and innovation, as well as close cooperation with global renowned designers. It is this respect for details and pursuit of perfection that makes Natuzzi Italia not only a manufacturer of furniture but also a shaper of eternal design language.

Natuzzi Italia has once again highlighted its brand mission: not only to provide furniture but also to define an Italian lifestyle. In the future, the brand will continue to work with various high-end partners to create a richer, harmonious, and immersive quality life experience for Chinese consumers.