首页即时动态李娟：钦州新明珠绿材主动出击，拓新材市场增业绩

李娟：钦州新明珠绿材主动出击，拓新材市场增业绩

来源：家居百科时间：2025年08月29日 16:36

Strategic Breakthrough in Green Materials: An Interview with Li Juan, General Manager of Guanzhou Gaozhu Marketing Center

When "involution" becomes the norm in the industry, is it to be trapped in the old pattern and react passively, or to actively break the circle and open up new paths? This has become a key choice for every market leader.

In this issue of Sina Home "New Material New Language" column, we have an interview with Li Juan, General Manager of Guanzhou Gaozhu Marketing Center. Faced with the new market environment, she leads her team to use "new materials" as a blade, cut through the homogenization competition, seize the incremental opportunities brought by new materials, and achieve the leapfrogging growth of the brand.

Li Juan, General Manager of Guanzhou Gaozhu Marketing Center (left), accepts an exclusive interview from Sina Home

Strategic Leadership for Industry Upgrade

Product and Service Dual-Driven Empowerment of Distributors

Sina Home: New明珠 Green Materials has been very active in the industry recently. How do you see the layout of New明珠 Group on green materials?

Li Zong: As a distributor, I can clearly feel that New明珠 is making a big push in green materials. This is a good thing for our terminal market. The product line is more abundant, covering a lot of high-end designs, as well as different needs for decoration and construction. This helps us capture many orders from young consumers and designer channels. I think New明珠's layout of new green materials is not following the trend, but an upgrade in the system of products and services. So far, the rhythm and implementation ability of New明珠 Group are ahead of the industry.

Advantages Leap Forward, Applications Boundless

Green Building Materials Reshape the Future of Space

Sina Home: What are the core advantages of green materials in space applications?

Li Zong: The products are light in weight, thin in shape, and easy to shape; the raw materials are green and environmentally friendly, sourced from natural and industrial waste, which can directly solve customer pain points in high-end buildings and fast construction commercial buildings; safety, durability, reduce operating costs, and extend the service life of products, etc.

Green and甲醛-Free

Accomplish High-Quality Healthy Life

Sina Home: Did you encounter any odors when decorating the exhibition hall with new materials?

Li Zong: The products are green and environmentally friendly, so there is no need to worry about formaldehyde. Our exhibition hall started renovation this year, and there is no smell during the renovation and use. When customers come in, they can't smell any new decoration smell, so everyone can experience it here with peace of mind.

Stay Committed to the Manufacturer's Footsteps

Catch the Incremental Market and Realize Growth

Sina Home: When was the new material area in our exhibition hall completed? How is the effect?

Li Zong: Our new material area was completed in March and April this year, and the effect is very good. Compared with traditional decoration materials, the advantages of new materials are very obvious:

Convenient and quick installation. There is no need to remove the original wall and floor, just cover the product directly. Superior performance. Our green materials have a distinct advantage, being waterproof. Other wood-based materials are afraid of moisture, and our materials solve this problem in the humid days of the south return. If you use non-waterproof materials, the whole south return will be very unpleasant. Green materials solve the pain points of consumers. They are not afraid of water, not afraid of mildew and insects, and are easy to clean. You can just use a mop or a rag to clean the ground normally. Rich colors. The texture has a strong expressive power. Many designers, decoration companies, and homeowners are very impressed when they come to our exhibition hall. We will communicate deeply with local designers in Qinzhou and connect our products, putting the product library in the designer association, so that the products can be presented in consumers' homes. Wide application. In the past, without green materials, we would have to look for other materials on the market to replace them. Now, with green materials, we can cover the ground, wall, and ceiling all around. Those who understand our industry know that New明珠 Group has a very rich product line. We have no worries and can follow the manufacturer's footsteps with confidence and peace of mind.

We Guanzhou have been doing business for more than 20 years. Whenever there is a new product, we will introduce it. Whenever there is something good, we will show it to consumers. Following the manufacturer's footsteps is definitely the right choice.

Real Case Effects Praised

Consumer-Favored Good Material

Sina Home: After you have laid out green materials, how is the market feedback? Can you share some recent cases with us?

Li Zong: There are many recent cases. We are currently doing wall covering and flooring for hotels, as well as some home living room wall covering. Consumer feedback is quite good. Renovation and reconstruction do not need to remove the original materials, and can be covered and spliced directly. Many young consumers can see that green materials can be DIY themselves, so we can give them to do themselves or find workers, and the labor cost is also not expensive. The price-performance is very high, and it can achieve the effect of quick installation, which consumers like very much.

Scene Display + Network Coverage

Enhance Consumer Awareness of New Materials

Sina Home: Just as you mentioned, how can we enhance consumer awareness of new materials?

Li Zong: We need to turn passive into active. We can do sample rooms and promote on the Internet, such as online short videos, live broadcasts, Xiaohongshu, etc., to popularize green building material knowledge, bring our concepts, and the effects of saving money and quick installation into thousands of households, and enhance consumer awareness of green materials.